How to Win IT Buy-In for Better Digital Experiences
Boston College is working towards creating better personalized digital experiences for the school’s many constituents. Here's why they're why thinking beyond email, starting small, and partnering with IT.
How Unified Data Helps Deliver for Pilot Flying J
Pilot Flying J uses unified data to provide personalized journeys to drivers throughout their entire on- and offline experiences with the company.
3 Tips on Sharing Your Trailblazer Story
When you share your Trailblazer story keep in mind your hook, pivotal moments, and anecdotes that will inspire action.
POC Sports: Accelerating Growth From the Slopes to the Streets
Whether it's on the slopes or on the streets, POC Sports is delivering a unified experience to its customers. Here's how they're making it happen.
A Trailblazer's Movement to Personalize Breast Cancer Resources
After her diagnosis, Salesforce's Amanda West founded Koa Life with the mission to empower breast cancer patients with the resources they need to understand their diagnosis, make informed decisions. Read her story.
How Conagra Brands Became a Consumer-Centric Company
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
Measuring Brand Transformation With Land O’Lakes
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
The Top 5 Most Treasured Winter ‘20 Features
Here are the most highly-anticipated features in the Winter '20 release.
How Theragun Is Building a 21st Century Customer Experience
In 2017 Theragun, a therapy device, relaunched a commerce site on Commerce Cloud to meet the customer experience demands of their market. Here's their story.
What We Learned From John Varvatos at New York Fashion Week
John Varvatos sheds light on how technology is transforming the fashion industry and why, in order to keep up and stand out, you must be comfortable with change.