Data Culture

Data literacy is a key driver of employee happiness, productivity, and innovation, but most employees say they lack this key skill. Here's why it's become more important than ever to change that.

Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.

What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.

Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.

These companies improved their data strategies to create meaningful customer experiences and improve efficiencies across teams.

Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?

Communications service providers are sitting on a wealth of personal and geographic data. Here’s how to use that information to give customers what they want.

Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.

It's much harder to collect data on the inclusion aspect of DEI, but it's more important in a work-from-anywhere era. Follow these tips to measure just how inclusive your company is.

Customers are increasingly hesitant to share personal information. Here are some ways media companies can ease those fears and build a trusting relationship.