Consumers are more wary of sharing their personal data. Brands need to be transparent with their data use, and offer their shoppers access to real value and control to win their trust. Here’s how the rules have changed.
For business leaders at Wunderman Thompson, OneUnited Bank, Xcel Energy, and the State of Indiana, data unlocks efficiencies, customer satisfaction, and team-wide victories. Here’s how they do it, and how easy it was to take the leap.