Marketing Cloud, Trailhead...
Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently.
Armed with data, all marketers are expected to operationalize growth objectives and prove the value of every marketing investment. Here's how to do that.
We created a collection of key themes and trends that most inform the experience customers and employees are seeking from companies, both today and in the very near future.
Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.
If companies want great customer experiences, they need CMOs and other marketing leaders to unite and amplify commerce, sales, and service.
Read how Salesforce Data Mask anonymizes and deletes private data from your sandbox environments so you can rest assured that your customers’ data is kept private and confidential.
Today’s customer expects your business to deliver connected experiences across channels and departments — and you want to meet their expectations. Learn how.
Read how to evaluate and make the right buying decision for a customer data platform (CDP).
Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).
Build a case for data transformation and a CDP by identifying KPIs that align to measurable C-Suite business goals.
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