Should Your Chatbot Talk Like a Human?
Designing bots to have 'personalities' may affect the quality of your customer service. Consider these best practices.
Do You Really Understand What Your Employees Need? This Framework Can Help
‘Jobs to be Done’ is used for product innovation, but it can guide your company to provide better customer service to your teams.
3 Ways to Make Responsible Product Policy for a Diverse World
A global product policy helps you do business responsibly in an increasingly connected world and builds trust for your products.
How We Designed Salesforce Maps to be Color Blind-Friendly
About 350 million people globally experience color blindness. Using the right color palette makes maps more accessible.
Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’
Doing your research to understand a prospect's business and pain points can help you deliver a strong vision for the future.
12 Insights About People Every Designer — and You — Need to Know
Psychology informs how designers shape products and experiences for you.
What is Strategy Design & Why Does it Matter?
Strategy design combines user experience knowledge and business thinking to drive human-centered innovation.
4 Ways You Can Practice Sustainable Web Design
Small changes to image size, color, type, and code can lead to big impacts for sustainability.
These 4 Mindsets Can Improve Your Business Relationships
Salesforce’s Design team has developed a philosophy that centers relationships as the building blocks of business and social value. Here’s why we think it works.
How Human-Centered Design Inspired My Salesforce Strategy Designer Career Journey
Learn how Trailblazer Angela Conway used her passion for human-centered design to guide her career journey and land her ideal Salesforce Designer role.
