What Is API-led Connectivity?
API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem.
What to Expect at World Tour New York City 2023: Integration and Automation
Salesforce's World Tour New York City 2023 is almost here! Learn about can't-miss MuleSoft-led sessions covering integration and automation.
3 Ways Better Technology Can Transform Government
People expect government services to have the same ease of use as the big brands they know and love. What does this mean for the public sector customer experience?
3 Ways Generative AI Will Reshape Customer Service
What will this emerging technology mean for service teams? Here are early thoughts.
How To Improve Customer Focus: 6 Tips and Strategies
This is our step-by-step guide to create a more customer-focused culture in your organization.
3 Service Investments To Help You Weather an Uncertain Economy
Trying to figure out how to guide your business through a murky economy? Start by investing in customer support.
What Does ‘Real-Time Marketing’ Really Mean?
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay
Non-IT business leaders are having greater influence over the technology used to enhance the customer experience.
3 Ways Generative AI Helps Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
How A Data Lakehouse Can Help Your Team Become More Efficient
A data lakehouse sounds like a serene getaway, but it can be the key to improving efficiency and customer satisfaction.