IT

Have you recently purchased a movie ticket, paid a bill, or changed a restaurant reservation online? At their core, these app experiences are a series of steps, or a process — a sequential flow that walks you through an activity based on your selections or answers. Digital channels are driving more

Authenticity, creativity, customer love, and a genuine excitement to solve problems – Kate McArdle has it all. The Senior Director of Solution Engineering at Salesforce dishes on what energizes her and what it…

The secret to change — at least according to Socrates — is to focus all of your energy not on fighting the old, but on building the new. This sentiment has never been…

What is collaborative selling and how does it improve customer experience? Find out why it matters, and how can you ensure your team is set up for success.

A few years ago, I was interviewing for a new position as VP of CRM at an accounting and professional services provider with member firms globally. They were looking to begin an IT…

In our Trailblazer Voices blog series, we’re sharing stories of real people facing real challenges, and finding innovative ways to succeed. These stories are as diverse as our world, ranging from one Trailblazer’s…

Discover the benefits and challenges of building an IT vendor management strategy to save your organization time and money in the procurement process.

Today’s business users demand the same intelligent and predictive app experiences they are accustomed to in their personal lives. This has been part of the impetus for Salesforce Einstein, which brings advanced AI…

Though digital transformation has solved many document issues, eradicating risk hasn’t been a natural consequence of the migration to paperless. In fact, digital documents present many of the same risks as their predecessors,…

I’d never known what I wanted to be when I grew up–it was always changing. When I was 8, I was going to be the President. When I was 10, I was going…