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Lead Generation
Recent Stories
Lead Generation
Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
Lead Generation
How To Target the Right Accounts and Other ABM Insights From a CMO
Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.
Lead Generation
The Difference Between Paid and Organic Marketing – and Why It Matters
Discover how paid and organic marketing can work in tandem, and how you can use them to create marketing strategies that get results. While there are areas of overlap — engagement, acquisition, and conversion to name several — for the best results it's important to have both marketing tactics feed your funnel. Now, all you have to do is test and fine-tune along the way.
