Marketing has evolved into an agile operation; continually adapting to reach the customer at the right place, the right time, and through the right channel. But does your marketing team follow the ever-changing state of the industry?
On this episode of the Marketing Cloudcast, we sat down with...
It’s open enrollment season and if you’re like most marketers in the payor space, you’re heads-down in execution mode. But while you push send and triage member cases, don’t forget to take advantage of the opportunity to use what you learn this year for 2020.
Here are three things to pay attention...
Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and...
The need for renovation
To a customer, there is one company — not separate departments. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business. Therefore, we must look beyond marketing teams to drive superior engagement across the...
“It takes too long to launch a journey.”
“How do we prioritize the messages we’re sending to our customers?”
“We have a solid process for sending campaigns, and we know we need to start building journeys, but we don’t know where to start.”
I hear questions and comments like these regularly. If you...
Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual dairy farmers and agricultural retailers. Land O'Lakes today has a unique farmer-to-fork view of the food and agriculture businesses. But today’s changing consumer landscape...
Big data, maybe you’ve heard of it? It’s represented by numbers like:
188 Million emails sent
4.5 Million video views on YouTube
390,030 mobile app downloads
55,140 photos posted on Instagram
Nearly 10,000 Uber rides taken
And that’s happening every minute of every day.
Having read a fair share of blog posts about content marketing, it’s rare that anyone dives into the basics of content management systems (CMS). You’re told to aim high and do more with content, and to do so, will need a CMS. So let’s take a very brief look at what a CMS is and why you need one.
You receive them often — the push notifications when you get a match on a dating app or when there’s breaking news, they remind you to check your status or to look at something again. They appear on your locked screen, even though you aren’t engaged with any apps at the moment.