How Marketers Can Connect With Generation Alpha
They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.
Lead Generation: How To Turn Interest Into a Sale
When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.
Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy
Whether expanding AI initiatives or testing out new capabilities, the retailers we talked to are shoring up their CRM and data initiatives first.
How To Get Started With Email Segmentation
Customers want more personalized, relevant messages from brands. Here's how a strong email segmentation strategy can make that happen.
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
Experts Predict How AI Could Impact Email Marketing
We asked marketers in the Trailblazer Community for their predictions on generative AI in email marketing, how they plan to use it, and more.
9 Ways AI Can Save Marketers Time, Money — and Grief
AI can be your helpful digital assistant, handling time-consuming, tedious tasks so you can focus on creating campaigns that win.
Your One-Stop Guide to AI in Marketing
Great marketing comes from strong data, targeting, content, and workflows. AI makes them easier to create, maintain, and scale. Here’s how.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You
What can a customer data platform do for your brand? Learn how it can bring you closer to your customers — with help from AI.
Email Marketing for Small Business: Here’s All You Need to Know
Email is still the most important marketing asset small businesses have. Here’s how to make the most of it.