Marketing

All You Ever Wanted To Know About Marketing Campaigns

Building an exceptional marketing campaign has never been more important. These tips will help you win the attention span competition in today’s changing marketplace.

Illustration on a blue background of a male office worker screaming into a megaphone, as envelopes with wings fly out / marketing campaign

Featured Voices

Marketing Cloud

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Sara Fefferman

Want customers to spread the word about your products? Here are 5 ways to unlock the power of referral marketing.

Illustration on a mint green background of a woman sitting at her desk on a laptop, sending emails. Behind her is a helpful robot with a magic wand. / AI marketing

Content Marketing

Your One-Stop Guide to AI in Marketing

Jay Wilder

Great marketing comes from strong data, targeting, content, and workflows. AI makes them easier to create, maintain, and scale. Here’s how.

Illustration on a blue background of a robot coming out of a laptop screen, with emails and messages surrounding the robot / email workflow

Why Automation Is the Key To Improving Your Email Workflow

Abigail Sims

From personalized offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.

A doctor in a hospital goes over a treatment plan with a female patient / healthcare personalization strategies

Healthcare and Life Sciences

5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Jay Wilder

From improving efficiency to preventing trips to the emergency room, personalization is healthcare marketing’s surefire remedy.

Woman in a jacket checking her phone and smiling / email deliverability

Content Marketing

How To Keep Email Subscribers Engaged for Life

Michael Wright

The key to email deliverability? Understanding the ongoing relationship between you and your subscribers.

Editors' Picks

1

Customers Don’t Want Spam for the Holidays — 4 Tips to Get Your Emails Opened

Michael Wright
2

9 Ways AI Can Save Marketers Time, Money — and Grief

Meredith Turner
3

Skill Up: Carve Your Digital Marketing Career Path

Bree Dunscombe

AI-generated photo of a woman shopping in a store, looking at jars on a shelf. / demand generation marketing

Digital Marketing

How Demand Generation Marketing Helps You Win Over Customers

Nick Feldman

The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.

Data

How to Adapt Your Marketing for the New Era of Data Analytics

Dillon Baker

These companies improved their data strategies to create meaningful customer experiences and become more efficient across teams.

To overcome personalization challenges, marketers work together to share resources and improve the customer journey.

Marketing Cloud

Frustrated by Personalization Challenges? 4 Ways to Improve Your Customer Experience

Nick Feldman

We’ve heard from marketing leaders about their biggest personalization challenges. Here’s how to overcome these hurdles and connect with your customers.