Your First-Party Data Strategy Matters — Especially in a Downturn
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
Marketing
Featured Voices
These 4 Marketing Trends Are Reshaping How We Connect With Customers
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
4 Steps to Help You Build a Resilient Marketing Strategy
Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.
Frustrated by Personalization Challenges? Learn 3 Ways to Improve Your Customer Journey
We’ve heard from marketing leaders about their biggest personalization challenges. Here’s how to overcome these hurdles and give your customers a more tailored experience.
How Salesforce Uses Marketing Cloud Genie To Deliver Customer Magic
We turned to the Marketing Cloud customer data platform, powered by Genie, to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.
3 Ways Marketing Cloud and Customer Data Platform Innovations Can Help You Succeed Now
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
Editors' Picks
These 4 Marketing Trends Are Reshaping How We Connect With Customers
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
Frustrated by Personalization Challenges? Learn 3 Ways to Improve Your Customer Journey
We’ve heard from marketing leaders about their biggest personalization challenges. Here’s how to overcome these hurdles and give your customers a more tailored experience.
Millennials vs. Gen Z: How Are They Different?
They may all look young, but Millennials and Gen Z don’t respond to marketing campaigns the same way. Here's how they shop and buy differently.
Marketers, Here’s Your 5-Minute Guide to Dreamforce
Whether you’re in San Francisco or watching remotely, this cheat sheet will help you experience all the magic the event has to offer.
How To Build Loyalty With Year-Round Holiday Marketing Strategies
Holiday shopping has become a year-round affair. Here's how marketers need to adapt.
Eighth edition of the State of Marketing report: See the trends facing marketing’s from-anywhere future
