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Marketing
How AI Is Helping adidas Boost Its Personalized Email Marketing Game
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
Featured Voices
Marketing
Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline
A “hiring freeze” shouldn't imply hitting the pause button on all things related to recruiting.
Marketing
One for All, All for One: A Manifesto for Brands To Usher in a New Era of Interdependence
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.
Marketing
What’s New in the January 2021 Marketing Cloud Release
These eight new features will help your team get more personal with customers and ignite more informed, actionable insights.
Marketing
Millennials vs. Gen Z: How Are They Different?
They may all look young, but Millennials and Gen Z don’t respond to marketing campaigns the same way. Learn how Millennials vs. Gen Z shop and buy differently.
Marketing
How To Structure and Plan Your Digital Marketing Strategy in 2021
Here’s what you need to set goals, know your audience, and measure success for an effective digital marketing plan.
Editors' Picks
Marketing
How AI Is Helping adidas Boost Its Personalized Email Marketing Game
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
Marketing
How To Master Search Engine Optimization (SEO) Best Practices – and 8 Common Mistakes To Avoid
Is your organization’s web content ranking as high as it should? These quick SEO tips could help bring more prospects to your door.
Marketing
4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
Marketing
Identifying Potential High-Revenue Partners Was the First Step in This Advertiser’s Account-Based Marketing (ABM) Strategy
See how Valpak, the coupon advertiser, increased sales with a directed “market of one” strategy.
Marketing
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Sixth edition of the State of Marketing report: Learn all the ways marketing has changed this year
