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BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
Marketers, rejoice. AMP for Email supports interactive, dynamic emails for booking appointments, online commerce, and real-time updates – all in the body of an email. Here’s how to please your customers in fewer clicks.
Our Global Webinars CoE shares in-depth expertise on how to host effective live webinars to engage customers and prospects – and send qualified leads to Sales.
Creating a new web page? Check out our 6 tips for beginners on how to do effective keyword research and drive more organic traffic to your site.
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Our own senior search engine optimization analyst shares her best SEO writing tips to boost your website’s ranking in organic search results.
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
Discover how a CMS makes it possible to build and deliver content on any device or platform.
Vimeo CMO Harris Beber explains his team’s pivot to document eight small business stories in just 12 days at the dawn of pandemic lockdown.