Marketing

Our email deliverability expert answers pressing questions about B2B email marketing best practices.

Two business to business email marketers working on their laptops

Featured Voices

You’ve got to focus on the whole journey — not just the conversion — to keep customers engaged long-term.

Illustration of a man in a business suit, looking at cookie dough with the shapes cut out. Above him are cookie cutters. / first-party data, third-party cookies

Gabe Joynt

Third-party cookies are going away. Here’s why first-party data is your best friend in this fast-evolving era.

Illustration of someone holding their smartphone up against a chip reader while making a purchase / marketing trends

Ariel Kelman

We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year.

Illustration on a green background of a man in a yellow suit pointing at emails / dynamic email content

Derek Franks

Looking for a better way to personalize your emails and connect with customers? See what dynamic content can do for you.

Photo of a saleswoman and a customer in a boutique clothing store, looking at a tablet / zero copy integration

Martin Kihn

How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.

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Email Authentication Just Got More Crucial: Here’s Why

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Illustration of a Black Generation Alpha member, scrolling through their phone / Gen Alpha vs. Gen Z

Nick Feldman

They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.

Photo of a man (holding a tablet) and a woman speaking in an office setting. / AI in B2B marketing

Megan Cohn

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

Illustration of three email engagement marketers on a pink background

Michael Wright

The days of "batch and blast" are over. Here's how you can win with personalization and using your data intelligently.

Photo of a cameraman working during a college basketball game / sports marketing

Nick Feldman

Pro sports teams are using AI, personalization, and journey optimization to connect with fans and stay ahead of the competition. Here’s what that means for the rest of us.

Illustration showing lead generation in action: a young woman shopping for a black dress online, looking excited when she receives it.

Neha Shah

When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.

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