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You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
Our marketing security expert explains how data plays a key role in protecting your customers' information.
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Customer loyalty programs require a complete view of customer data to create true loyalty value.
Online sports apparel retailer Fanatics knows they need to know who their customer is rooting for, and that the right data is essential for the win.
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
The luxury automobile maker recently celebrated its highest month of production ever. They attribute their customer growth and satisfaction to employees who love what they do.
Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.
These five tips will help your business activate and connect with customers, employees, and community during a crisis.