Marketing

Skill Up: Carve Your Digital Marketing Career Path

For a career in digital marketing – to upskill, reskill, or just build new skills – meet the Marketer Career Path, a curated library of learning content in a variety of formats to help you level up from anywhere.

smiling woman wearing a black sweatshirt

Featured Voices

The Top 5 Improvements Marketers Are Making Right Now + More From Our Marketing Intelligence Report

Jay Wilder

We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.

Marketing

How the Indiana Pacers Scored With Real-Time Marketing and Customer Engagement

Kyle Teague

Pacers Sports & Entertainment transformed its digital marketing to get more personal with basketball fans using real-time, cross-channel messaging.

two white women facing each other, e.l.f. Cosmetics CMO Kory Marchisotto with Salesforce CMO Sarah Franklin

Marketing

How e.l.f. Beauty CMO Kory Marchisotto Takes “No” as a Challenge

Sarah Franklin

Salesforce CMO Sarah Franklin travels the country to meet with industry-shaping marketing leaders.

Media

4 Common Beliefs About the Future of Advertising – and Why They’re Wrong

Martin Kihn

Martin Kihn is senior vice president, strategy, for Marketing Cloud. In a former life, he was a research vice president at Gartner and he has advised numerous Fortune 500 clients on marketing strategy.…

Marketing

Skill Up: Carve Your Digital Marketing Career Path

Bree Dunscombe

Editors' Picks

1

The All-Digital Customer Has Arrived — Is Your Business Ready?

Adam Blitzer
2

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Martin Kihn
3

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Kaleem McGill

Marketing

The Best Marketing Leaders Know What Works — Twilio CMO Sara Varni Says B+ Marketing Isn’t Good Enough

Sarah Franklin

Salesforce CMO Sarah Franklin kicks off a series of chats with industry-shaping marketing leaders.

Marketing

How the Bank of Georgia Uses Data-Driven Marketing To Boost Engagement

Levan Gomshiashvili

How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.