Marketing

What Is Product-Led Growth? Let Your Customers Tell The Story

The customer experience with your product is the most powerful marketing tool you have. Here’s how you can get started with product-led growth and build customer loyalty.

Illustration with a light green background of a businessman stepping his way up a growing bar chart / What is product-led growth

Featured Voices

Trailblazer

Let’s Celebrate the 2023 Marketing Champions

Guilda Hilaire

These stars of the marketing industry are leading the way in their companies. Learn more about the Marketing Champions program, and see how you could join our next class.

Illustration of office workers looking at a bar graph coming out of a smartphone, protected by a red umbrella / CPRA compliance

Customer Data Platform

Confused By New Data Privacy Laws? Start Here

Matt Tonner

These tips will help you make sure your company continues to build customer relationships while staying compliant.

Productivity icons like email and chat on an illustration of a laptop with a blue background

Digital Marketing

3 Ways Generative AI Will Help Marketers Connect With Customers

Bobby Jania

Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?

Illustration of a businessperson holding a smartphone against a blue background, with icons of shopping and shopping apps in the air / Marketing Cloud features spring release

Digital Marketing

Craving Efficiency? These New Marketing Cloud Features Can Help

Sara Fefferman

Get the inside scoop on Salesforce Marketing Cloud’s newest features and updates, all of which can help you better connect with customers.

Passenger in an airport, checking flight updates on his phone while standing in front of departures board / what is real-time marketing

Digital Marketing

What Does ‘Real-Time Marketing’ Really Mean?

Martin Kihn

Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.

Editors' Picks

1

How AI Is Helping adidas Boost Its Personalized Email Marketing Game

Armita Peymandoust
2

6 Sales Promotion Tips for Marketing Success

Amanda Berkey
3

Skill Up: Carve Your Digital Marketing Career Path

Bree Dunscombe

Woman in a sweatshirt, sitting on a grey couch, checking her email on her laptop / consolidate email platforms

Customer Experience

Overspending on Multiple Email Service Providers? It’s Time To Consolidate

Brett Bothe

Going with one comprehensive email service provider can improve the customer journey and help your marketing department save time and money.

Retail

4 Ways to Focus on Your Loyal Customers — And Win the Holiday Season

Matt Marcotte

How can you make sure your existing shoppers turn to you first and keep coming back? Personalize everything, from product offerings to quick-and-easy returns.

A man shopping at a grocery store reaches for an item on the top shelf: trade promotion management

Consumer Goods

Everything You Know About Trade Promotion Management Is Wrong

Hilary Englert

Approximately $500 billion is spent on trade promotion each year, but 80% of consumer goods executives are unhappy with the results. It’s time to rethink your process to achieve revenue growth.