Your One-Stop Guide to AI in Marketing
Great marketing comes from strong data, targeting, content, and workflows. AI makes them easier to create, maintain, and scale. Here’s how.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You
What can a customer data platform do for your brand? Learn how it can bring you closer to your customers — with help from AI.
Email Marketing for Small Business: Here’s All You Need to Know
Email is still the most important marketing asset small businesses have. Here’s how to make the most of it.
Everything You Know About Trade Promotion Management Is Wrong
Approximately $500 billion is spent on trade promotion each year. Yet 80% of consumer goods executives are unhappy with the results.
What is Opt-In Email Marketing? A Complete Guide
Trying to build a community of people who want to hear from you and engage with your brand? Here’s how to do it.
The Guide to Email Deliverability: Tools and Best Practices
Nurturing an ongoing relationship between you and your email recipients is crucial for great marketing. But how do you best manage them for long term success? Let’s take a look.
How To Build the Email List of Your Dreams
You've crafted the messages you want to send. Now see how you can build on that to grow your subscriber list and keep them engaged.
4 Ways New Data Cloud Features Help You Personalize Ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
How to Market a Small Business On a Budget
The coming year is a great opportunity to think about marketing your business on a budget.
Email Authentication Just Got More Crucial: Here’s Why
Gmail and Yahoo are changing their domain authentication requirements. Here’s how you can make sure your campaigns reach your customers.