Our Guides for Connecting Commerce, Marketing, and Service
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
How To Accelerate New Customer Onboarding with Journey Builder
Since it's crucial for today’s brands to onboard new customers in welcoming and engaging ways, Salesforce uses Marketing Cloud's Journey Builder for this important task.
The Latest Trends in Marketing Metrics and ROI
Learn how today’s marketing leaders track metrics and drive return on investment (ROI). Use these tactics to choose key performance indicators (KPI) and increase ROI.
Why Marketers Need to Build Great Customer Experiences With AI
Marketers are turning to artificial intelligence to create great customer experiences and personalize customer journeys. Read on to learn how you can start using AI to take your marketing to the next level.
How Intelligence Can Help Media Companies Win the War for Attention
To capture the attention of consumers, companies need to not only understand consumer demographics but also their preferences and the reasons behind them.
How To Choose a Marketing Technology Platform
Marketing platforms aren’t one-size-fits-all, and it’s important to choose one that fits the needs of your company and customers alike. Here are some considerations to keep in mind.
3 Reasons to Use an Audit Trail
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
Back to School: How to Leverage Insights to Drive Your Retail Campaigns
Consider every holiday leading up to Thanksgiving as an opportunity to test out new ideas and capture insights. Learn how.
How to Choose a Salesforce Consulting Partner
Be an informed buyer. You are stepping into a framework with amazing capabilities out of the box and limitless possibilities when you consider additional applications. Watch the free demo videos the Salesforce.org website…
5 Ways to Deliver Outstanding Customer Experiences With AI-Powered Social Media Insights
High-performing marketers around the world use AI-powered social media insights to build outstanding customer experiences. Here are five ways you can get started.