Marketers are seeing their efforts in a new light as they keep pace with today’s digital-first, work-from-anywhere world. In Salesforce’s latest State of Marketing report, 77% of marketers reported feeling that their work provides greater value now than it did a year ago. But growing the skills to deliver that value is a work in progress. As we juggle major privacy changes, always-on holiday planning, customer data transformations, and more, it’s clear that our profession isn’t slowing down. And we can’t, either.
The good news is there are plenty of tools to help you. Dreamforce — the global family reunion for the Salesforce community — kicks off Sept. 21, and it includes many free resources. Our Dreamforce for marketers experience will include interactive and on-demand sessions to help you understand your customers better, humanize every moment, and optimize your impact to build better relationships.
Here’s a look at highlights of live and on-demand Dreamforce sessions. Download our Dreamforce for Marketers guide for more details.
Join Dreamforce live for interactive programming
Big, bright, and bold ideas are coming to you through live, digital experiences Sept. 21-23. All of it will be hosted on Salesforce+, our new streaming service for live and on-demand content.
Sept. 21 — Grow Moments Into Relationships With Slack-First Marketing
When work flows, relationships grow. Slack is changing the way that marketers engage with projects, connect with systems, and share information with internal and external partners. Learn about the latest Salesforce integrations and innovations for marketing workflows.
Sept. 21 — Data and Privacy in a Cookieless Future
The shift is already on from cookies to new ways of targeting and measuring marketing. Consumers are changing, too, as they demand more value in exchange for their data. Find out how the rise of real-time unified profiles, artificial intelligence-driven measurement methods, changes in the IDs used for ads and marketing, and the privacy imperative will impact marketers — and what we can do to thrive moving forward.
Sept. 21 — The Marketing Roadmap for Growing Relationships
Marketers can tap into the full power of Salesforce to launch and uplevel real-time personalization, analyze the impact of your campaigns, glean insights across the full customer journey to optimize your efforts, and more. Get inspired by stories from Trailblazers like Boston Scientific and check out demos to see how the Salesforce ecosystem can help you work smarter, not harder, for your customers.
Sept. 21 — How to Use Salesforce CDP to Build Data-Driven Experiences
When it comes to connecting your marketing data, having a customer relationship management solution isn’t enough. Customer data platforms (CDPs) are the key to maintaining a single source of truth for your data so you can create the personalized experiences customers want. Learn more about the Salesforce CDP and its ability to supercharge customer interactions everywhere.
Sept. 22 — Get More from Digital
To succeed in today’s digital-first world, you need to market, sell, and engage audiences from anywhere. Learn how Trailblazers from Casper and Kimberly-Clark are engaging their customers digitally and see Salesforce’s latest innovations to help you innovate and get more from digital.
Sept. 20-23 — Virtual “Ask the Experts” Bar for Marketers
You’ve got questions? We’ve got experts — with answers! Schedule a 1:1 meeting at the virtual “Ask the Experts” bar for marketers. Register today.
Enjoy Dreamforce on-demand marketing content
Unlock the best marketing content in the industry — including powerful stories and how-to advice from members of our Trailblazer community — on Salesforce+ starting Sept. 21.
The following is just a sample of what you’ll find; download our Dreamforce for Marketers guide for the full list.
Data and AI 101 – How to Get Started
Neural networks, natural language processing, data mining, cognitive computing — there’s a lot of mystery and jargon surrounding AI, but it’s easier to grasp than you think. Get a simple understanding of AI and data principles and find tips for taking the next step.
First Steps for Building an ABM Strategy in Pardot
Are you a B2B marketer ramping up your account-based marketing (ABM) approach? One Trailblazer from Valpak explains what it looks like to grow your ABM program using a “crawl-walk-run” approach with Salesforce and the resources you have available today.
3 Steps to Driving Growth with Marketing Analytics
In today’s digital-first world, customer expectations are changing just as fast as our tools. Are you using data and analytics to measure your impact? Learn three principles for creating a marketing analytics strategy, the role of first-party data in developing a data-driven culture, and PepsiCo’s approach for using data to enhance customer interactions.
How to Engage Customers with Real-Time Personalization
B2B companies need more meaningful ways to understand and engage their prospects, customers, and partners. Zebra Technologies reduced bounce rates and increased form fills by creating website content tailored to behavior, location, product interests, and other visitor attributes. Learn what Zebra did and why it worked.
Rack Room Shoes’ Holiday Magic: Personalization
Retail has quickly shifted from Cyber Monday to year-round holiday planning. Rack Room Shoes shares tips for using AI to personalize cross-channel messaging and turning data into action so you can gift your customers with personalized content whenever they’re ready to buy.
Plan your Dreamforce for marketers experience
Register for Dreamforce today and tag a friend or two.
Download the Dreamforce for Marketers guide to plan your schedule.
Take the Marketing Cloud Dreamforce 2021 companion trailmix in Trailhead to get a primer on some of the event’s hottest marketing topics.