Jul 19, 2017 By Jeffrey Rohrs

Embrace the Universe Beyond Your Website. Become an Everywhere Brand

There’s a new race to command more visibility for your brand’s people, places, and products across the internet so you can attract more customers. Website + App = Source of Truth...Right? For nearly 25 years, the battleground has been your website. Face-lifted every 18 months or so, your brand’s... Read More

Marketing

Jul 19, 2017 By Emily Stanford

The Millennials are Coming! Is Your Customer Service Ready?

It's okay if millennials scare you a little bit. These digital natives are one of the largest generations in history (even bigger than baby boomers!) and moving into their prime spending years. Millennials have come of age in an era dominated by technological change and disruption, giving them a... Read More

Customer Service, Service Cloud

Jul 18, 2017 By Holly Firestone

All About the Salesforce MVP Program: Summer '17 Nominations open NOW

It's time for the Salesforce MVP Ohana to grow again! Our Summer '17 Salesforce MVP nomination period will run now through August 7, 2017. Read on to learn about this special program, what we look for in MVPs, and how you can nominate an MVP. About the Salesforce MVP Program: The Salesforce MVP... Read More

Cloud

Jul 18, 2017 By Sabrina Barekzai

Part Family Reunion, Part Jamboree: The Road to Dreamforce Is Back

Whether you’re a fresh-eyed first-timer at Dreamforce or a seasoned veteran with a collection of walking shoes and backpacks from Dreamforces past, the first episode of The Road to Dreamforce is your starting point. We kicked off our 5th season of The Road to Dreamforce to help you prepare for the... Read More

Dreamforce, Events

Jul 18, 2017 By Seema Kumar

Citizen Development: The Next Frontier for IT Innovation

Once upon a time, IT teams were content to release a single app for various stakeholders — employees, customers, etc. — and let it live as-is without any updates for two or three years. But now, those same stakeholders expect updates every few weeks — or even in a matter of days. Put simply, the... Read More

IT, Research

Jul 18, 2017 By Keren Stanley

4 Ways to Get More Out of Your B2B Marketing Automation

Connecting with customers. Staying on top of leads. Running nurture campaigns. Yep, B2B marketers wear a lot of hats these days. So, it’s no wonder you’re always on the lookout for new tools or tips to help you automate, simplify, and streamline whatever you can. We hear you. At Salesforce Pardot,... Read More

Pardot, Marketing

Jul 18, 2017 By Justus van den Berg

How Certifications Validate the Knowledge You've Gained Through Experience Over Time

I recently attended a presentation at a user group meeting given by a Salesforce MVP. In her personal introduction, she mentioned that she “only” holds two certifications. She told us that number can look quite sad when there are currently more than twenty different certifications available. She... Read More

Careers, Training

Jul 18, 2017 By Ilan Davidovici

Salesforce’s “2017 Connected Investor Report” Offers Insights into the Advisor-Investor Relationship

With the growing popularity of investors using both technology and human advice to achieve their financial goals, advisors are under more pressure than ever before to exceed the expectations of today’s digitally savvy clients. To better understand how Americans choose and communicate with financial... Read More

Financial Services, News

Here are five tips to help you make the most of every email call to action.

Jul 17, 2017 By Blake Miller

5 Email Call-to-Action Best Practices to Drive Conversions

You’ve probably come across a few calls to action (or CTAs) over the past few days, if not the past few hours or minutes. Whether you’re reading emails, scrolling through social, or ordering on a mobile app, every company hopes that you’ll heed its call to action. Download our e-book. Learn... Read More

Marketing, Marketing Cloud