With apps such as Instagram, Shazam, Google Maps, WhatsApp, and Pocket, mobile applications have changed consumer behavior by simplifying tasks, providing near-instant information, and has pushed the boundaries of sharing. Instep with consumer-facing apps, the small businesses landscape has also...
As mobile applications become a large part of our everyday lives, access to information has never been easier. Literally, the information you are looking for is at your fingertips.
Until recently the options for small business owners used to be limited but as the mobile app marketplace grew so did...
by Kendall Thornton, social content manager at salesforce.com
You might love everything about your product — it’s your baby — but do your customers?
Your consumers are connected, intelligent, opinionated and often times have a lot to say about your products and service....
We’re told that close, happy, mutually supportive relationships make the world go around. This holds true even for relationships between a business and its customers. You’ve all seen how love can spark between a brand and its customers. Happy customers rave about their favorite brands to...
The new online reality for your business is that people
visiting your website know more about your company and services than you know
about them… much more. In fact, you actually might not know anything about your
website visitors. In light of this,
how can you deliver a relevant...
When taking on a doozy of a challenge, like trying to grow a small business, it’s important to have role
models. Somewhere you can look and say, “Man, those guys are bringin’ it.” But
let’s take a break from the business world, enjoy some fresh air and look at an
org that’s been doing it right...
You’ve probably heard the adage “what got you here won’t get you there” as it applies to career success. The same wisdom also applies to a growing business.
In the early stage, you may get along well enough using familiar tools like Excel or post-it notes to track your customers and incoming...
Even the biggest multi-billion dollar conglomerate started off as a small business. After studying some of the most dominant brands, it's clear there was one common denominator that they share when growing their business -- having a clear vision. A clear vision of what you want...
I like inbound marketing because it favors the companies with more brains,
not more bucks. But the more a company grows, the more brains they bring
in-house –so at a point, Small and Medium Businesses (SMBs) are competing on not just marketing budget, but
marketing talent, too. It...