Localization strategies can be overwhelming. Complex dynamic content in emails, endless webpages and documentation, and specific products meticulously tailored to a region might be a mountain too large to scale. But localizing your organization’s message doesn’t have to be a complete rework of every word and detail. What can your organization do to make localization efforts more manageable?
In this episode of the Marketing Cloudcast, our guest is Director of Brand Strategy and Comms at Smartling Adrian Cohn. Smartling is a cloud-based translation technology and services company. Cohn highlights the steps necessary to successfully execute your organization’s localization strategies.
To listen to his tactics, check out the latest episode of the Marketing Cloudcast: The Art of Translation — Are You Speaking Your Customer’s Language?