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What Not to Miss at Dreamforce ‘19 for Marketers

What Not to Miss at Dreamforce ‘19 for Marketers

Marketers, get ready to blaze your trail at Dreamforce 2019. Here are our recommendations on what not to miss.

Marketers, get ready to blaze your trail at Dreamforce 2019. Connect with thousands of fellow trailblazing marketers, get inspired by big-time business leaders, and preview the technology of tomorrow — all at the biggest Dreamforce yet.

You’ll leave with a year’s worth of inspiration, along with new tactics and strategies to take back to your team. There’s a lot to see, so we’re breaking down the can’t-miss sessions and events at Dreamforce 2019.

Marketing Keynote: The New Decade of Data, Trust and Engagement

Thursday’s Marketing Keynote in Moscone West will feature leading Salesforce executives alongside Trailblazers from Zoom, Berluti by LVMH, and Bay Area Rapid Transit. Join us to see how innovative marketers and brands are collaborating with Salesforce to solve today’s biggest challenges; unifying data, modernizing infrastructure and organizations, and delivering trusted, personalized experiences. This must-see keynote is sure to be a Trailblazer favorite!

Bookmark this session

Make marketing magic with these sessions

You’ll have access to hundreds of sessions at Dreamforce designed specifically for marketing Trailblazers. With so many options, you can build the perfect session schedule to suit your own interests and goals. To get you started, we’ve selected some of the marketing sessions we’re most excited about.

TIP: Be sure to check the Agenda Builder for the most up-to-date locations and times

  1. Demystifying Customer Data and the Future of CDPs: Data doesn’t have to be a mystery anymore. With the amount of customer data available, marketers have more opportunities than ever to create great customer experiences. In this session, learn how to use data effectively while building trust.
  2. The Future of Email Panel: How Email is Being Reimagined: Email is very much alive and well. Join innovators and thought leaders to hear about recent innovations in email marketing and learn about new tactics to add to your email toolbox.
  3. Personalize Customer Engagement with Your Data Featuring Reckitt Benckiser: Customers now expect personalized engagement at every turn. So how can you keep up with these great expectations? The answer is data. Learn how Marketing Cloud gives you a 360-degree view of your customer, and how you can use data to give customers the experiences they want.
  4. Panel Discussion: AI Strategies and Success in Marketing: AI is no longer a thing of the future — it’s here and ready to transform your marketing. Learn how leaders from adidas, The RealReal, and Pacers Sports & Entertainment use artificial intelligence (AI) to get major marketing results.
  5. Datorama & Credit Karma: Optimizing Marketing Across the Consumer Journey: As marketers, we’re all about creating meaningful customer journeys. In this session, learn how Credit Karma uses Datorama to drive marketing ROI through data-driven strategies.

Check out all of the marketing sessions on the Marketing trail map

Learn more in the Marketing Lodge

Stop by the Lodge for all things. You can join us at the Palace Hotel for quick, digestible sessions on everything from email best practices to unified customer data — and so much more!

Get the scoop on Salesforce for Marketing with onsite demos or take a deep-dive with technical product experts at our Genius Bar in Pied Piper. Then, relax and recharge with fellow Trailblazers in dedicated networking spaces throughout the Lodge. And because commerce, community, retail, and consumer goods are also at the Lodge, you’ll be able to envision how to create better, connected experiences across your company.

Get hands-on in the Campground

Head over to Moscone South to dive in with immersive demos in the Marketing Zone at the Dreamforce Campground, Developer Zone, and in our Trailblazer experiences. You can take the latest Salesforce products for a spin and learn more about features just for marketers. Everywhere you turn, you’ll find a product expert to educate you, along with Salesforce partners to guide you along the way with innovative, next-level strategies.

Don’t miss Trailblazer highlights

Join Salesforce leaders and the marketing Trailblazers who lead industries around the world for inspiring breakout sessions. Hear from leaders at Delta, Orvis, Fox, Pacers, adidas, and more during breakout sessions.

But wait — there’s more! Hop over to the Dreamforce‘19 session page to see the full schedule, learn how you can give back, and plan your perfect conference.

Check out the  Marketing Trail Map and start building your agenda now. Can’t make it Dreamforce in-person? We’ve got you covered. Tune into Salesforce LIVE to stream Marketing Cloud-related programming directly to you.


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