1.0Salesforcehttps://www.salesforce.com/blogShay Howehttps://www.salesforce.com/blog/author/shay-howe/The 6 Most Common Small Business Email Marketing Mistakesrich600338<blockquote class="wp-embedded-content" data-secret="155wDJd515"><a href="https://www.salesforce.com/blog/smb-email-marketing-mistakes/">The 6 Most Common Small Business Email Marketing Mistakes</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/blog/smb-email-marketing-mistakes/embed/#?secret=155wDJd515" width="600" height="338" title="“The 6 Most Common Small Business Email Marketing Mistakes” — Salesforce" data-secret="155wDJd515" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://wp-bn.salesforce.com/blog/wp-includes/js/wp-embed.min.js
</script>
https://wp-bn.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/smb-email-marketing-mistakes-thumb-1.jpg500281Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?