{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/blog","author_name":"Heike Young","author_url":"https:\/\/www.salesforce.com\/blog\/author\/heike-young\/","title":"Can Your Marketing Create a Movement? Here's How to Find Out","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Q43JJ5laz3\"><a href=\"https:\/\/www.salesforce.com\/blog\/create-a-marketing-movement-blog\/\">Can Your Marketing Create a Movement? Here&#8217;s How to Find Out<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/blog\/create-a-marketing-movement-blog\/embed\/#?secret=Q43JJ5laz3\" width=\"600\" height=\"338\" title=\"&#8220;Can Your Marketing Create a Movement? Here&#8217;s How to Find Out&#8221; &#8212; Salesforce\" data-secret=\"Q43JJ5laz3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/09\/Creating_Movement.jpg","thumbnail_width":500,"thumbnail_height":281,"description":"Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation"}