{"id":10492,"date":"2022-07-20T12:37:00","date_gmt":"2022-07-20T19:37:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10492"},"modified":"2023-01-03T15:47:27","modified_gmt":"2023-01-03T23:47:27","slug":"complete-the-set-commerce-cloud-holidays","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/blog\/complete-the-set-commerce-cloud-holidays\/","title":{"rendered":"Doing More With Less This Holiday Season? AI Retail Merchandising Can Help"},"content":{"rendered":"\n<p>As retailers jumpstart preparations for this year\u2019s peak shopping season, they face a trifecta of holiday humbugs: inflation, supply chain issues, and a labor shortage. The good news? With <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/ai-deep-dive\/\" target=\"_blank\" rel=\" noopener\">artificial intelligence<\/a> (AI), businesses can increase revenue, save time, and improve the shopping experience. As businesses do more with less in this economy, AI is the gift that keeps on giving.<\/p>\n\n\n\n<p>This works especially well in retail merchandising. When you have the right product recommendations and merchandising techniques, you increase average order value (AOV) and create a positive customer experience. But without AI technology, the process is tedious and time-consuming.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to use AI in retail merchandising and come out on top this holiday season.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Drive costs down and loyalty up all year long<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Reimagine your brand loyalty program with tips that power retail success now.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/resources\/articles\/retail-loyalty-programs-form\/\">Get the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-ai-retail-merchandising-increase-sales\">How does AI retail merchandising increase sales?&nbsp;&nbsp;<\/h2>\n\n\n\n<p>In a physical store, service reps ask customers questions, showcase special offers, and guide them to relevant products. Your digital shoppers can get the same experience, and AI makes it seamless. When a customer adds earrings to their cart, for example, AI suggests a matching necklace. This is especially helpful when shoppers are on the hunt for unfamiliar items and welcome extra help in purchasing gifts. AI can instantly review shopper behavior and suggest products that pair well or are often purchased together.    <\/p>\n\n\n\n<p>Smart, automated product suggestions are known to increase AOV. In fact, Salesforce found that <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/commerce-cloud-einstein\/\" target=\"_blank\" rel=\" noopener\">AOV is 26% higher<\/a> when shoppers click on AI-powered product recommendations.&nbsp;<\/p>\n\n\n\n<p>AI can also send personalized alerts that increase items per transaction. Is a customer just a few dollars away from unlocking free shipping? Let them know with an automated message. Are stock levels low on a popular item? Announce this to customers to offer transparency and encourage conversions. These moments increase revenue and lead to an effortless shopping experience for the customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-saves-merchandisers-and-customers-time\">AI saves merchandisers (and customers) time<\/h2>\n\n\n\n<p>Merchandisers run a tight ship, and the ongoing labor shortage can hurt efficiency and set your projects back. If you have a small ecommerce team (or one that\u2019s stretched thin), AI can help by automating some of the tedious work. That gives you more time to innovate on commerce, moving your business forward instead of <a href=\"https:\/\/www.techrepublic.com\/article\/how-ai-can-save-the-retail-industry\/\" target=\"_blank\" rel=\" noopener\">manually creating product sets<\/a> for product detail pages.&nbsp;<\/p>\n\n\n\n<p>Retail merchandisers aren\u2019t the only ones in a time crunch. Your customers are, too. And shoppers don\u2019t want to spend hours scrolling through multiple pages to find the right gift combination. With AI functionalities like <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/resources\/einstein-predictive-sort-for-commerce-cloud-digital-datasheet\/\" target=\"_blank\" rel=\" noopener\">predictive sort<\/a>, merchandisers can deliver more tailored product results, decreasing the time a customer spends looking for what they want and increasing conversion.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Imagine two shoppers are browsing your site, one searching through the men\u2019s category and the other perusing women\u2019s. When they both search for \u201choodie\u201d products, AI can serve personalized search results tailored to each of their specific browsing histories. Without AI, the shoppers would spend valuable time sifting through a sea of unwanted items from the wrong categories. Predictive sorting enables faster, personalized experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-retail-merchandising-drives-customer-loyalty\">AI retail merchandising drives customer loyalty<\/h2>\n\n\n\n<p>Customers expect high-quality, personalized digital experiences. In fact, <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\" noopener\">56% of customers<\/a> report that they expect offers to <em>always<\/em> be personalized. AI retail merchandising goes beyond increasing revenue and saving time \u2014 it has the power to make customers feel understood. Intelligent product recommendations, predictive sorting, and enhanced search signal to your customers that you\u2019re listening to their needs. In turn, this drives loyalty and builds brand love. A whopping <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\" noopener\">88% of customers<\/a> say that the experience a company provides is as important as its product or services. As potential customers enter your site, it\u2019s more important than ever to give them a streamlined, personalized browsing experience they want to come back to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-ai-retail-merchandising\">What\u2019s next for AI retail merchandising<\/h2>\n\n\n\n<p>With inflation on the rise, businesses are doing everything they can to increase operational efficiency and improve customer experiences. <a href=\"https:\/\/www.cio.com\/article\/306501\/retailers-stock-up-on-a-smart-new-skill-ai.html#:~:text=Personalizing%20Customer%20Experiences%20with%20Recommender%20Systems&amp;text=The%20Home%20Depot%20recently%20adopted,enable%20personalized%20recommendations%20at%20scale.\" target=\"_blank\" rel=\" noopener\">AI in retail<\/a> merchandising can help brands cut costs, drive efficiencies, and increase customer satisfaction. In fact, most customers welcome the use of AI when they shop online, and they are beginning to expect it. A <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\" noopener\">majority of consumers (69%)<\/a> say that they are open to the use of AI to improve their experiences. Businesses and consumers alike understand that AI is now an integral part of shopping.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">What commerce trends will drive the 2022 holiday season?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get insights from 4,000 commerce leaders and 1 billion shoppers.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-commerce\/\">\n\t\t\t\t\t\t\tSee the data\n\t\t\t\t\t\t<\/a><\/div>\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI product recommendations can increase revenue and engagement and create a more delightful customer experience. Here\u2019s what adding AI to your commerce stack can do for your business. <\/p>\n","protected":false},"author":177,"featured_media":10513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"sf_topic":[606,6,17,23,621],"sf_content_type":[],"blog":[1846,1801,1819,1774,1835,1855,1866],"coauthors":[777],"class_list":["post-10492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-commerce","sf_topic-automation","sf_topic-customer-experience","sf_topic-ecommerce","sf_topic-retail","blog-ecommerce","blog-commerce","blog-ai","blog-retail","blog-customer-experience","blog-holiday-readiness","blog-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How AI Retail Merchandising Can Increase Holiday Revenue | Salesforce<\/title>\n<meta name=\"description\" content=\"Learn how artificial intelligence (AI) retail merchandising helps some brands increase revenue and customer spend 5X and double engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/blog\/complete-the-set-commerce-cloud-holidays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doing More With Less This Holiday Season? AI Retail Merchandising Can Help\" \/>\n<meta property=\"og:description\" content=\"In this unpredictable economy, AI looks like a great bet to deliver 1:1 shopping experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/blog\/complete-the-set-commerce-cloud-holidays\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T19:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T23:47:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/10\/complete-the-set-commerce-cloud-holidays-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesca Liu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"In this unpredictable economy, AI looks like a great bet to deliver 1:1 shopping experiences.\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforce\" \/>\n<meta name=\"twitter:site\" content=\"@salesforce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Liu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/blog\/complete-the-set-commerce-cloud-holidays\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/blog\/complete-the-set-commerce-cloud-holidays\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/blog\/#\/schema\/person\/image\/e9f7e03a96dd0e8e396fff672f7b3a57\"}],\"headline\":\"Doing More With Less This Holiday Season? 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