Email marketing is one of the most effective tactics for driving sales, but don’t take my word for it. According to a study by ExactTarget<\/a>, 77% of consumers prefer to receive permission-based marketing communications through email.<\/p>\n\n\n\n<\/p>
Quality communication with your prospects and customers can get you closer to that nirvana of people actually looking forward to your message.<\/p>\n\n\n\n
So hold on to your coffee mugs; we’ve got 25 awe-inspiring email marketing statistics. Check them out: <\/p>\n\n\n\n
- 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com<\/a>)<\/li>
- 33% of email recipients open email based on subject line alone. (Convinceandconvert.com<\/a>)<\/li>
- Roughly half of an email list will be active – either opening or clicking on emails. (Epsilon<\/a>)<\/li>
- Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra July 2012 Report<\/a>)<\/li>
- Personalized subject lines are 22.2% more likely to be opened. (Adestra July 2012 Report<\/a>)<\/li>
- For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. (Adestra July 2012 Report<\/a>)<\/li>
- 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey<\/a>)<\/li>
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study<\/a>)<\/li>
- 39% of marketers have no strategy for mobile email. (eConsultancy 2012 Email Marketing industry Census<\/a>)<\/li>
- 72% of B2B buyers are most likely to share useful content via email. (Earnest Agency<\/a>)<\/li>
- 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013<\/a>)<\/li>
- Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report<\/a>)<\/li>
- 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget<\/a>)<\/li>
- 1 in 2 marketers use animated gifs in their email campaigns. (Experian Email Market Study<\/a>)<\/li>
- This year, about 84% of all email traffic will be spam. (The Radicati Group<\/a>)<\/li>
- Email ad revenue reached $156 million in 2012. (Interactive Advertising Bureau<\/a>)<\/li>
- Emails that include social sharing buttons have a 158% higher click-through rate. (GetResponse<\/a>)<\/li>
- Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends<\/a>)<\/li>
- Email marketing spend grows 10% year over year. (Forrester 2011<\/a>)<\/li>
- 40% of B2B marketers rated the leads generated by email marketing as high quality. (Software Advice Survey<\/a>)<\/li>
- For every $1 spent, $44.25 is the average return on email marketing investment. (Experian<\/a>)<\/li>
- 82% of consumers open emails from companies. (Litmus<\/a>)<\/li>
- 64% of decision-makers read their email via mobile devices. (TopRankBlog<\/a>)<\/li>
- There are 3.6 billion email accounts in 2013. (The Radicati Group, Email Statistics Report, 2012-2016)<\/a><\/li>
- By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016<\/a>)<\/li><\/ol>\n\n\n\n
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