{"id":7174,"date":"2023-04-06T11:26:04","date_gmt":"2023-04-06T18:26:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7174"},"modified":"2023-04-06T11:28:48","modified_gmt":"2023-04-06T18:28:48","slug":"government-management-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/blog\/government-management-digital-transformation\/","title":{"rendered":"3 Ways Better Technology Can Transform Government"},"content":{"rendered":"\n

We now have the world at our fingertips \u2014 thanks to digital platforms. We can hail a ride, pay friends back through Venmo, have groceries delivered instantly, and find answers to almost anything with AI<\/a>. Technology has created a remarkable interconnectedness with services that people experience each day. Now comes the pressing issue for the public sector: how can government technology deliver an experience like the private sector?<\/p>\n\n\n\n

So much technology today is on-demand and accessible. As more users flock to these technologies, they improve as they gather more data to improve style and functionality, better anticipate needs, and create more targeted and personalized experiences. This constant improvement cycle leads citizens to have increasing expectations with government technology.<\/p>\n\n\n\n

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Here\u2019s your opportunity to build trust<\/h2>\n\t\t\t\t\t\t\t

Citizens want government organizations to provide more of their services online. Learn how you can meet these expectations and deliver for your constituents.\u00a0<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

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Because services delivered by the public sector touch so many aspects of people\u2019s lives, the impact of engaging with older, disconnected systems can often create mass-scale frustration.\u00a0<\/p>\n\n\n\n

Constituents expect access to user-friendly platforms in every aspect of their life. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. <\/p>\n\n\n\n

Now that consumers can order groceries, conduct financial transactions, and even receive medical evaluations online, they want the government to provide a similar level of services. Notably, trust in government increases<\/a> when digital experiences meet their expectations.\u00a0<\/p>\n\n\n\n

The current digital environment has underscored the importance of engagement \u2014 and how governments interact with their constituents. They must accelerate digital transformation with the latest scalable technologies to provide long-term benefits. These are three key areas where government technology can transform experiences for its citizens:<\/p>\n\n\n\n

1. Digital constituent and customer experience<\/h2>\n\n\n\n

Paper-based processes are slow, allow for significant duplication of work, room for errors, and they often involve more steps than necessary. When public servants are forced to spend significant amounts of time re-keying information from paper applications into legacy systems, in-person services and field offices become slow and difficult to scale across every service capability. Using digital solutions that are responsive and easy to navigate is critical in providing accurate, fast, and trusted government services. <\/p>\n\n\n\n