{"id":15449,"date":"2016-04-28T12:29:00","date_gmt":"2023-06-06T12:29:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=15449"},"modified":"2026-04-09T17:43:07","modified_gmt":"2026-04-09T17:43:07","slug":"infografico-jornada-do-cliente","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/infografico-jornada-do-cliente\/","title":{"rendered":"O Futuro do Marketing [Infogr\u00e1fico]"},"content":{"rendered":"\n<p>Nosso novo relat\u00f3rio sobre as prioridades e tend\u00eancias em Marketing Digital entrevistou mais de 350 profissionais e executivos de marketing no Brasil (e mais outros 4.000 globalmente) e descobriu que, em nosso contexto de mobilidade e multi-canal, a import\u00e2ncia de acertar na estrat\u00e9gia de jornada do cliente \u00e9 fundamental.<\/p>\n\n\n\n<p>O fato \u00e9 que os clientes usam uma combina\u00e7\u00e3o ampla de canais &#8212; dispositivos m\u00f3veis, redes sociais, lojas f\u00edsicas, telefone e email &#8212; para interagir com uma marca. Portanto, obter uma vis\u00e3o \u00fanica do cliente tornou-se o &#8220;C\u00e1lice Sagrado&#8221; para muitas empresas. <\/p>\n\n\n\n<p>Para saber mais, confira tamb\u00e9m As Prioridades e Tend\u00eancias de Marketing Digital.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dede2a9c613&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dede2a9c613\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"1024\" width=\"329\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/04\/SF-INFOGRAPHIC-CustomerJourneyV7-01-1.jpg?w=329\" alt=\"Customer Journey infogr\u00e1fico\" class=\"wp-image-17392\" style=\"width:329px;height:1025px\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/04\/SF-INFOGRAPHIC-CustomerJourneyV7-01-1.jpg 2500w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/04\/SF-INFOGRAPHIC-CustomerJourneyV7-01-1.jpg?w=96&amp;h=300 96w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/04\/SF-INFOGRAPHIC-CustomerJourneyV7-01-1.jpg?w=329&amp;h=1024 329w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/04\/SF-INFOGRAPHIC-CustomerJourneyV7-01-1.jpg?w=493&amp;h=1536 493w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/04\/SF-INFOGRAPHIC-CustomerJourneyV7-01-1.jpg?w=48&amp;h=150 48w\" sizes=\"auto, (max-width: 329px) 100vw, 329px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">9\u00aa Edi\u00e7\u00e3o do relat\u00f3rio State of Marketing<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Descubra as tend\u00eancias de IA, dados e personaliza\u00e7\u00e3o, com informa\u00e7\u00f5es coletadas de quase 5 mil profissionais de marketing em todo o mundo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/resources\/research-reports\/state-of-marketing\/\">Baixar relat\u00f3rio<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/br\/pt\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nosso novo relat\u00f3rio sobre as prioridades e tend\u00eancias em Marketing Digital entrevistou mais de 350 profissionais e executivos de marketing no Brasil (e mais outros 4.000 globalmente) e descobriu que, em nosso contexto de mobilidade e multi-canal, a import\u00e2ncia de acertar na estrat\u00e9gia de jornada do cliente \u00e9 fundamental.<\/p>\n","protected":false},"author":1,"featured_media":15447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[837],"sf_content_type":[],"blog":[1200],"coauthors":[838],"class_list":["post-15449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","blog-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O Futuro do Marketing [Infogr\u00e1fico] | Salesforce<\/title>\n<meta name=\"description\" content=\"Nosso novo relat\u00f3rio sobre as prioridades e tend\u00eancias em Marketing Digital entrevistou mais de 350 profissionais e executivos 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