{"id":15498,"date":"2016-11-28T12:30:00","date_gmt":"2023-06-06T12:30:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=15498"},"modified":"2026-02-12T19:33:05","modified_gmt":"2026-02-12T19:33:05","slug":"tofu-topo-de-funil","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/","title":{"rendered":"O que \u00e9 TOFU?"},"content":{"rendered":"\n<p>Se voc\u00ea gosta de comida chinesa ou se voc\u00ea est\u00e1 trabalhando para <a href=\"https:\/\/www.salesforce.com\/br\/blog\/leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerar mais leads<\/a>, ent\u00e3o TOFU certamente deve ter um lugar especial no seu vocabul\u00e1rio. O queijo de soja \u00e9 bom e saud\u00e1vel, mas aqui queremos mesmo \u00e9 tratar das atividades de marketing de <b>&#8220;Topo de Funil&#8221;<\/b> (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas:<i> top-of-funnel<\/i>).<\/p>\n\n\n\n<p>A primeira coisa que precisamos definir \u00e9 o funil de vendas. Trata-se de um modelo gr\u00e1fico que informa sobre a sa\u00fade da engrenagem de marketing e vendas da sua empresa.<\/p>\n\n\n\n<p>\u00c9 atrav\u00e9s do funil que voc\u00ea saber\u00e1 informar, por exemplo, como est\u00e1 a sua convers\u00e3o de <i>leads<\/i> para oportunidades ou de oportunidades para vendas.<\/p>\n\n\n\n<p>\u00c9 tamb\u00e9m por meio do funil que voc\u00ea poder\u00e1 dimensionar os seus esfor\u00e7os de marketing \u2013 precisamos de mais leads? Ou: precisamos melhorar a qualidade dos leads para elevar a convers\u00e3o e, assim, aumentar as vendas?<\/p>\n\n\n\n<p>A segunda etapa \u00e9 entender que a sua abordagem de marketing e os conte\u00fados que voc\u00ea produz para encantar (e educar) o cliente variam conforme a posi\u00e7\u00e3o em que ele se encontra no funil. <\/p>\n\n\n\n<p>O &#8220;topo&#8221; do seu funil \u00e9 largo. Ali est\u00e3o todos os leads que querem conhecer mais sobre algum conceito ou que tiveram qualquer interesse inicial em sua empresa. Depois, o meio e a parte de baixo do funil (tamb\u00e9m conhecidos como MOFU, de <i>middle-of-funnel<\/i> e BOFU, de <i>bottom-of-funnel<\/i>) se estreitam. O funil de vendas \u00e9, portanto, tipicamente dividido em tr\u00eas \u00e1reas com os seguintes objetivos e t\u00e1ticas recomendadas:<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Como vender?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">O \u00faltimo guia de vendas necess\u00e1rio para voc\u00ea obter sucesso em vendas.<br><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/resources\/research-reports\/how-to-sell-ebook\/\">Baixar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-topo-do-funil-tofu\"><b>Topo do Funil (ToFu)<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<p>Objetivo: gerar percep\u00e7\u00e3o da sua marca; ou awareness<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>O que fazer:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>Engajar curiosos e prospects<\/p>\n<\/li>\n\n\n\n<li>\n<p>Evitar repetir nome de produto<\/p>\n<\/li>\n\n\n\n<li><p>Seja interessante e informativo, priorize conte\u00fados educacionais. Por exemplo, O que \u00e9 CRM?<\/p><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p>Tipo de conte\u00fado:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>Post de blog<\/p>\n<\/li>\n\n\n\n<li>\n<p><a href=\"http:\/\/www.slideshare.net\/SalesforceBrasil\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Slideshare<\/a><\/p>\n<\/li>\n\n\n\n<li>\n<p><a href=\"https:\/\/www.salesforce.com\/br\/blog\/2016\/02\/estrategias-tecnologia-acelerar-vendas.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">e-book<\/a><\/p>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p>Como entregar:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>M\u00eddia social<\/p>\n<\/li>\n\n\n\n<li>\n<p>An\u00fancios na web<\/p>\n<\/li>\n\n\n\n<li>\n<p>Blog \/ Site Pr\u00f3prio<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Meio do Funil (MoFu)<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<p>Objetivo: aumentar relev\u00e2ncia em rela\u00e7\u00e3o \u00e0 proposta<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>O que fazer:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>Transformar prospects em leads<\/p>\n<\/li>\n\n\n\n<li>\n<p>Incluir informa\u00e7\u00e3o de alto n\u00edvel sobre o produto para endere\u00e7ar as dores do cliente<\/p>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p>Tipo de conte\u00fado:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p><a href=\"https:\/\/www.salesforce.com\/br\/events\/webinars\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Webinar<\/a> \/ <a href=\"http:\/\/www.youtube.com\/user\/SFDCLatinAmerica\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">V\u00eddeos<\/a><\/p>\n<\/li>\n\n\n\n<li><p>Estudo \/ whitepaper<\/p><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p>Como entregar:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>Ferramenta de busca<\/p>\n<\/li>\n\n\n\n<li>\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/br\/products\/marketing-cloud\/channels\/email-marketing-solutions\/\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a><\/p>\n<p><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Base do Funil (BoFu)<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<p>Objetivo: fechar a venda<\/p>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>O que fazer:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p>Transformar leads em clientes<\/p>\n<\/li>\n\n\n\n<li>\n<p>Focar em benef\u00edcios de produtos\/solu\u00e7\u00f5es<\/p>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p>Tipo de conte\u00fado:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=joBE8akun0c\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Demonstra\u00e7\u00e3o<\/a><\/p>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p>Como entregar:<\/p>\n<ul class=\"wp-block-list\">\n<li>\n<p><a href=\"https:\/\/www.salesforce.com\/br\/events\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Eventos<\/a> ou atividade presencial<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Usar o conte\u00fado e forma de entregas apropriadas no momento certo melhoram a sua convers\u00e3o e, mais importante, fornecem uma experi\u00eancia melhor aos clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df31c4c3b20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df31c4c3b20\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"407\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/11\/Funil-Blog-Salesforce.png?w=731\" alt=\"funil de vendas top of funnel\" class=\"wp-image-17431\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/11\/Funil-Blog-Salesforce.png 731w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/11\/Funil-Blog-Salesforce.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2016\/11\/Funil-Blog-Salesforce.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><b>Saiba mais sobre como a tecnologia pode acelerar as suas a\u00e7\u00f5es de vendas e marketing:<\/b><\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Aproveite melhor seus leads<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Os melhores representantes de vendas esta\u0303o sempre em busca de novas maneiras de trabalhar para se tornar mais eficiente. Veja nossas dicas sobre o assunto.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/form\/sales-cloud\/aproveite-melhor-seus-leads\/\">Baixar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/br\/pt\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOFU significa &#8220;Topo de Funil&#8221; (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas: top-of-funnel). Confira mais dicas sobre o assunto!<\/p>\n","protected":false},"author":1,"featured_media":15496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[835,837,836],"sf_content_type":[],"blog":[1200,1201,1208],"coauthors":[1107],"class_list":["post-15498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-marketing","sf_topic-small-business","blog-marketing","blog-sales","blog-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 TOFU? | Salesforce<\/title>\n<meta name=\"description\" content=\"TOFU significa &quot;Topo de Funil&quot; (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas: top-of-funnel). Confira mais dicas sobre o assunto!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 TOFU?\" \/>\n<meta property=\"og:description\" content=\"TOFU significa &quot;Topo de Funil&quot; (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas: top-of-funnel). Confira mais dicas sobre o assunto!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T12:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T19:33:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png\" \/>\n\t<meta property=\"og:image:width\" content=\"310\" \/>\n\t<meta property=\"og:image:height\" content=\"206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Hoe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"digital-delivery-operations7076\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Daniel Hoe\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/82818695089282c9d33c6ed1bb2326a4\"}],\"headline\":\"O que \u00e9 TOFU?\",\"datePublished\":\"2023-06-06T12:30:17+00:00\",\"dateModified\":\"2026-02-12T19:33:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/\"},\"wordCount\":450,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/\",\"name\":\"O que \u00e9 TOFU? | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png\",\"datePublished\":\"2023-06-06T12:30:17+00:00\",\"dateModified\":\"2026-02-12T19:33:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"TOFU significa \\\"Topo de Funil\\\" (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas: top-of-funnel). Confira mais dicas sobre o assunto!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png\",\"width\":310,\"height\":206,\"caption\":\"O que \u00e9 TOFU?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 TOFU?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Novidades sobre ia ag\u00eantica, dados e crm\",\"alternateName\":\"Salesforce Brasil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/82818695089282c9d33c6ed1bb2326a4\",\"name\":\"Daniel Hoe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/883954922878413e862dcd1a880e6089\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/05\/Daniel-Hoe.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/05\/Daniel-Hoe.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Daniel Hoe\"},\"description\":\"Head de marketing da Salesforce para Am\u00e9rica Latina desde 2014, liderando estrat\u00e9gias de gera\u00e7\u00e3o de demanda, eventos, digital e comunica\u00e7\u00f5es. Antes da Salesforce, teve experi\u00eancia em empresas como SAS, Oracle, BEA Systems e TIVIT. Come\u00e7ou a carreira em startups de Telecom e Data Center. \u00c9 formado em Engenharia Eletr\u00f4nica pela Escola Polit\u00e9cnica da USP e possui mestrado em Administra\u00e7\u00e3o pela London School of Economics (LSE). Al\u00e9m disso, fornece mentoria para empreendedores Endeavor.\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/author\/daniel-hoe\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"O que \u00e9 TOFU? | Salesforce","description":"TOFU significa \"Topo de Funil\" (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas: top-of-funnel). Confira mais dicas sobre o assunto!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/","og_locale":"pt_BR","og_type":"article","og_title":"O que \u00e9 TOFU?","og_description":"TOFU significa \"Topo de Funil\" (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas: top-of-funnel). Confira mais dicas sobre o assunto!","og_url":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T12:30:17+00:00","article_modified_time":"2026-02-12T19:33:05+00:00","og_image":[{"width":310,"height":206,"url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png","type":"image\/png"}],"author":"Daniel Hoe","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"digital-delivery-operations7076","Est. tempo de leitura":"3 minutos","Written by":"Daniel Hoe"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/82818695089282c9d33c6ed1bb2326a4"}],"headline":"O que \u00e9 TOFU?","datePublished":"2023-06-06T12:30:17+00:00","dateModified":"2026-02-12T19:33:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/"},"wordCount":450,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png","inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/","url":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/","name":"O que \u00e9 TOFU? | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png","datePublished":"2023-06-06T12:30:17+00:00","dateModified":"2026-02-12T19:33:05+00:00","author":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"TOFU significa \"Topo de Funil\" (TOFU \u00e9 um acr\u00f4nimo que vem do Ingl\u00eas: top-of-funnel). Confira mais dicas sobre o assunto!","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#primaryimage","url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png","contentUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png","width":310,"height":206,"caption":"O que \u00e9 TOFU?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/br\/blog\/tofu-topo-de-funil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/br\/blog\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 TOFU?"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/br\/blog\/#website","url":"https:\/\/www.salesforce.com\/br\/blog\/","name":"Salesforce","description":"Novidades sobre ia ag\u00eantica, dados e crm","alternateName":"Salesforce Brasil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/82818695089282c9d33c6ed1bb2326a4","name":"Daniel Hoe","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/883954922878413e862dcd1a880e6089","url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/05\/Daniel-Hoe.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/05\/Daniel-Hoe.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Daniel Hoe"},"description":"Head de marketing da Salesforce para Am\u00e9rica Latina desde 2014, liderando estrat\u00e9gias de gera\u00e7\u00e3o de demanda, eventos, digital e comunica\u00e7\u00f5es. Antes da Salesforce, teve experi\u00eancia em empresas como SAS, Oracle, BEA Systems e TIVIT. Come\u00e7ou a carreira em startups de Telecom e Data Center. \u00c9 formado em Engenharia Eletr\u00f4nica pela Escola Polit\u00e9cnica da USP e possui mestrado em Administra\u00e7\u00e3o pela London School of Economics (LSE). Al\u00e9m disso, fornece mentoria para empreendedores Endeavor.","url":"https:\/\/www.salesforce.com\/br\/blog\/author\/daniel-hoe\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/O20que20e20TOFU.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/br\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/15498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/comments?post=15498"}],"version-history":[{"count":6,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/15498\/revisions"}],"predecessor-version":[{"id":23367,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/15498\/revisions\/23367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/media\/15496"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/media?parent=15498"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/sf_topic?post=15498"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/sf_content_type?post=15498"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/blog?post=15498"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/coauthors?post=15498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}