{"id":15723,"date":"2019-05-09T12:34:00","date_gmt":"2023-06-06T12:34:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=15723"},"modified":"2023-06-26T20:08:55","modified_gmt":"2023-06-26T20:08:55","slug":"pesquisa-tendencias-que-pequenas-empresas-em-crescimento-precisam-conhecer","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/pesquisa-tendencias-que-pequenas-empresas-em-crescimento-precisam-conhecer\/","title":{"rendered":"3 tend\u00eancias que pequenas empresas precisam conhecer"},"content":{"rendered":"\n<p><i>Por Laura Norman<\/i><\/p>\n\n\n\n<p>\u00d3timas not\u00edcias para qualquer pequena empresa que queira estar \u00e0 frente: a Salesforce Research, divis\u00e3o de estudos da Salesforce, acaba de lan\u00e7ar a<a adhocenable=\"false\" href=\"http:\/\/salesforce.com\/smbtrends\" target=\"_blank\" rel=\"noopener\"><b>terceira edi\u00e7\u00e3o do Relat\u00f3rio de tend\u00eancias de pequenas e m\u00e9dias empresas<\/b><\/a>, compartilhando dados e observa\u00e7\u00f5es de mais de 2 mil l\u00edderes e propriet\u00e1rios de m\u00e9dias e pequenas empresas (SMB) de todo o mundo. O relat\u00f3rio investiga os desafios e objetivos de executivos de pequenas e m\u00e9dias empresas, analisa como a demografia molda a experi\u00eancia das pequenas e m\u00e9dias empresas, e abrange a fun\u00e7\u00e3o da tecnologia na satisfa\u00e7\u00e3o das expectativas dos clientes. Quais desafios s\u00e3o os mais relevantes para os l\u00edderes de pequenas empresas? Como as pequenas e m\u00e9dias empresas usam a tecnologia para atender \u00e0s expectativas dos clientes? Veja tr\u00eas estat\u00edsticas de pequenas empresas que consideramos reveladoras. Confira o <a href=\"http:\/\/salesforce.com\/smbtrends\"><b>Relat\u00f3rio de tend\u00eancias de pequenas e m\u00e9dias empresas<\/b><\/a>para saber mais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mulheres-ainda-tem-mais-dificuldade-para-levantar-capital\"><b>Mulheres ainda t\u00eam mais dificuldade para levantar capital<\/b><\/h2>\n\n\n\n<p>Os dados mostram que as mulheres ainda t\u00eam mais dificuldade para levantar fundos de capital de risco em compara\u00e7\u00e3o com os homens:<b> <\/b>62% das mulheres relatam que o acesso a financiamento \u00e9 um dos maiores obst\u00e1culos que enfrentam (em compara\u00e7\u00e3o com 57% dos homens). Mulheres l\u00edderes de pequenas e m\u00e9dias empresas indicam que o acesso a capital \u00e9 seu maior desafio, e homens l\u00edderes dizem que seu maior desafio \u00e9 a contrata\u00e7\u00e3o do talento certo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ddfd283c09d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ddfd283c09d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-12.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-17677\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-12.png 912w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-12.png?w=300&amp;h=147 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-12.png?w=768&amp;h=376 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-12.png?w=150&amp;h=74 150w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><i>*A porcentagem representa as respostas relacionadas a desafios relevantes, substanciais ou moderados.<\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-motivacoes-de-negocios-mudam-com-idade\"><b>Motiva\u00e7\u00f5es de neg\u00f3cios mudam com idade<\/b><\/h2>\n\n\n\n<p>Tamb\u00e9m importante: o principal motivo para l\u00edderes de pequenas e m\u00e9dias empresas abrirem um neg\u00f3cio \u00e9 porque querem ser seu pr\u00f3prio chefe (55%). No entanto, os motivos para abrir um neg\u00f3cio tendem a se alinhar \u00e0 idade. Em compara\u00e7\u00e3o com a gera\u00e7\u00e3o p\u00f3s-guerra e tradicionalistas, as gera\u00e7\u00f5es Y e Z t\u00eam maior probabilidade de abrir neg\u00f3cios para que possam ir em busca de uma ideia em que acreditam, ganhar renda complementar ou escapar de um ambiente de trabalho hostil.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ddfd283cd34&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ddfd283cd34\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"243\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-13.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-17678\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-13.png 974w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-13.png?w=300&amp;h=75 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-13.png?w=768&amp;h=192 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-13.png?w=150&amp;h=37 150w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><i>** respostas em percentual em destaque seguem f\u00f3rmula: (Gera\u00e7\u00e3o Y e Gera\u00e7\u00e3o Z &#8211; tradicionalistas e gera\u00e7\u00e3o p\u00f3s-guerra) \/tradicionalistas e gera\u00e7\u00e3o p\u00f3s-guerra<\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inteligencia-artificial-cada-vez-mais-popular\"><b>Intelig\u00eancia artificial cada vez mais popular<\/b><\/h2>\n\n\n\n<p>O que as pequenas empresas acham da <a href=\"https:\/\/www.salesforce.com\/br\/blog\/2016\/10\/o-que-e-inteligencia-artificial.html\">intelig\u00eancia artificial (IA)<\/a>? Nossa pesquisa indica que a IA se tornou uma vantagem competitiva para as empresas em crescimento em 2019. Quase metade (46%) dos propriet\u00e1rios de pequenas e m\u00e9dias empresas entrevistados acredita que suas empresas est\u00e3o prontas para usar IA. Talvez o sentimento positivo indique que essas pequenas empresas veem os benef\u00edcios desta tecnologia e se sintam menos intimidadas por esta crescente tend\u00eancia em software.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ddfd283d93f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ddfd283d93f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"262\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-14.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-17679\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-14.png 974w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-14.png?w=300&amp;h=81 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-14.png?w=768&amp;h=207 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/06\/image-14.png?w=150&amp;h=40 150w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><b>Resultado: <\/b>se voc\u00ea pretende expandir um neg\u00f3cio (ou est\u00e1 apenas tentando reunir novos dados para entender <a adhocenable=\"false\" href=\"https:\/\/www.nytimes.com\/2019\/04\/23\/arts\/television\/jeopardy-james-holzhauer-gambler.html?module=inline\" target=\"_blank\" rel=\"nofollow noopener\">esse novo fen\u00f4meno de risco<\/a>), consulte o<a adhocenable=\"false\" href=\"http:\/\/salesforce.com\/smbtrends\" target=\"_blank\" rel=\"noopener\"><b>Relat\u00f3rio de tend\u00eancias de pequenas e m\u00e9dias empresas<\/b><\/a>. Conhe\u00e7a as novas tend\u00eancias tecnologias que est\u00e3o dominando o mundo dos neg\u00f3cios e veja quais fatores ajudam a preparar pequenas empresas para o crescimento.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Relat\u00f3rio de tend\u00eancias para PMEs<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Insights de mais de 2.500 propriet\u00e1rios e l\u00edderes de pequenas e m\u00e9dias empresas em todo o mundo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/resources\/research-reports\/smb-trends\/\">Baixar relat\u00f3rio<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/br\/pt\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a os destaques da terceira edi\u00e7\u00e3o do Relat\u00f3rio de tend\u00eancias de pequenas e m\u00e9dias empresas da Salesforce Research.<\/p>\n","protected":false},"author":1,"featured_media":15718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[836],"sf_content_type":[],"blog":[1208],"coauthors":[947],"class_list":["post-15723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business","blog-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 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