{"id":16342,"date":"2022-02-12T12:52:00","date_gmt":"2022-02-12T12:52:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=16342"},"modified":"2024-04-26T17:16:26","modified_gmt":"2024-04-26T17:16:26","slug":"small-business-success-insights","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/small-business-success-insights\/","title":{"rendered":"Tend\u00eancias de Pequenas e M\u00e9dias Empresas"},"content":{"rendered":"<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>\u201c<\/span>Durante a pandemia, as empresas sofreram muitas mudan\u00e7as e 79% acredita que as transforma\u00e7\u00f5es feitas no ano passado nas opera\u00e7\u00f5es comerciais continuar\u00e3o trazendo benef\u00edcios a longo prazo.\u201d<\/p>\n<cite>Eric Bensley<\/cite><\/blockquote>\n<span class=\"citation-role\">VP, MARKETING DE PEQUENOS E M\u00c9DIOS NEG\u00d3CIOS<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Tend%C3%AAncias%20de%20Pequenas%20e%20M%C3%A9dias%20Empresas\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Tend%C3%AAncias%20de%20Pequenas%20e%20M%C3%A9dias%20Empresas&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Tend\u00eancias de Pequenas e M\u00e9dias Empresas\" https:\/\/www.salesforce.com\/br\/blog\/small-business-success-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p> Pequenas e m\u00e9dias empresas (MPEs) sempre me inspiraram, ainda mais agora, em 18 meses de pandemia. Embora tenham enfrentado uma grande reviravolta, muitos neg\u00f3cios fizeram mudan\u00e7as para voltar \u00e0 estabilidade \u2013 e at\u00e9 mesmo \u00e0 prosperidade. O trabalho \u00e1rduo, criatividade e inova\u00e7\u00e3o destas empresas s\u00e3o uma maravilha. Por isso estou especialmente orgulhoso de lan\u00e7ar nosso mais recente relat\u00f3rio \u201cTend\u00eancias de Pequenas e M\u00e9dias Empresas\u201d. Com base em uma pesquisa feita pela The Harris Poll com mais de 2.500 propriet\u00e1rios e l\u00edderes de pequenas e m\u00e9dias empresas em todo o mundo, o estudo mostra os desafios que os neg\u00f3cios enfrentam no mundo todo, como avan\u00e7am e quais s\u00e3o suas vis\u00f5es para o futuro. <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"voce-pode-nao-se-surpreender-que-71-das-empresas-em-crescimento-dizem-que-sobreviveram-a-pandemia-por-meio-da-digitalizacao\"><span>Voc\u00ea pode n\u00e3o se surpreender que 71% das empresas em crescimento dizem que sobreviveram \u00e0 pandemia por meio da digitaliza\u00e7\u00e3o.\u201d <\/span> <\/h3>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Tend%C3%AAncias%20de%20Pequenas%20e%20M%C3%A9dias%20Empresas\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Tend%C3%AAncias%20de%20Pequenas%20e%20M%C3%A9dias%20Empresas&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsmall-business-success-insights%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Tend\u00eancias de Pequenas e M\u00e9dias Empresas\" https:\/\/www.salesforce.com\/br\/blog\/small-business-success-insights\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p> Descobrimos que existem quatro maneiras de desenvolver pequenas e m\u00e9dias empresas (aquelas com aumento na receita) e ganhar dinheiro agora mesmo. Confira os dados abaixo e <a href=\"https:\/\/www.salesforce.com\/form\/pdf\/2021-small-business-trends-report\/?d=7013y000000ZmOMAA0&amp;nc=7013y000000ZmEvAAK&amp;utm_source=Blog&amp;utm_medium=&amp;ban&amp;utm_campaign=us_esmb&amp;utm_content=5th-smb-trends-report_7013y000000ZmOMAA0&amp;utm_term=&amp;ban=us_Blog\">leia o relat\u00f3rio<\/a> para saber mais sobre o sucesso de uma MPE agora e no futuro. Saiba o que 2.500 propriet\u00e1rios e l\u00edderes de pequenas e m\u00e9dias empresas em todo o mundo est\u00e3o fazendo para continuar a inovar e expandir seus neg\u00f3cios. <\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Relat\u00f3rio de tend\u00eancias para PMEs<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Insights de mais de 2.500 propriet\u00e1rios e l\u00edderes de pequenas e m\u00e9dias empresas em todo o mundo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/resources\/research-reports\/smb-trends\/\">Baixar relat\u00f3rio<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-mpes-em-crescimento-priorizam-necessidades-de-clientes-e-funcionarios\"> <span> 1. MPEs em crescimento priorizam necessidades de clientes e funcion\u00e1rios <\/span> <\/h2>\n\n\n\n<p> Durante a pandemia, 50% das pequenas e m\u00e9dias empresas em crescimento ofereceram aos funcion\u00e1rios programas de trabalho flex\u00edveis, em compara\u00e7\u00e3o com 38% de seus concorrentes estagnados ou em decl\u00ednio. Essa \u00e9 uma grande diferen\u00e7a \u2013 e as empresas que priorizaram as necessidades dos funcion\u00e1rios est\u00e3o em primeiro lugar. O envolvimento dos funcion\u00e1rios \u00e9 vital; para se comprometerem com o trabalho, as pessoas precisam de algum controle no dia-a-dia. Oferecer flexibilidade quando poss\u00edvel parece atender bem \u00e0s MPEs. Envolver os clientes tamb\u00e9m \u00e9 importante. Cerca de 75% das pequenas e m\u00e9dias empresas em crescimento dizem que seus clientes esperam transa\u00e7\u00f5es online. Assim, 72% est\u00e3o presentes no com\u00e9rcio eletr\u00f4nico \u2013 incluindo mais de um ter\u00e7o (35%) que entrou para as vendas virtuais no ano passado. Claramente ouvir tanto os clientes quanto os funcion\u00e1rios \u00e9 a chave para o crescimento dos neg\u00f3cios. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-mpes-em-crescimento-investem-em-tecnologia\"> <span> 2. MPEs em crescimento investem em tecnologia <\/span> <\/h2>\n\n\n\n<p> A pandemia lan\u00e7ou todos em uma montanha-russa. As pequenas empresas, que muitas vezes t\u00eam menos recursos e s\u00e3o mais dependentes das economias locais, sentiram esta dor profundamente. A adversidade for\u00e7ou muitos neg\u00f3cios ao digital: eles precisavam garantir que seus funcion\u00e1rios pudessem se comunicar, colaborar e impulsionar as vendas de qualquer lugar. Portanto, voc\u00ea n\u00e3o deve se surpreender com o fato de que 71% das empresas em crescimento afirmam que sobreviveram \u00e0 pandemia por meio da digitaliza\u00e7\u00e3o. Al\u00e9m disso, 66% destas empresas dizem que seus neg\u00f3cios n\u00e3o poderiam ter sobrevivido \u00e0 pandemia usando a tecnologia de uma d\u00e9cada atr\u00e1s. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-mpes-em-crescimento-protegem-seus-negocios\"> <span> 3. MPEs em crescimento protegem seus neg\u00f3cios <\/span> <\/h2>\n\n\n\n<p>Embora a digitaliza\u00e7\u00e3o crie novas oportunidades para pequenas e m\u00e9dias empresas, ela tamb\u00e9m traz novos desafios. Cerca de 95% das MPEs em crescimento est\u00e3o tomando medidas para <a href=\"https:\/\/www.salesforce.com\/blog\/cost-effective-cybersecurity-small-business\/\">proteger dados da empresa<\/a> e tamb\u00e9m informa\u00e7\u00f5es dos clientes contra ataques cibern\u00e9ticos. Claramente, a seguran\u00e7a surgiu como algo essencial para essas empresas: elas devem ser capazes de proteger suas plataformas, produtos e dados para crescer e competir. <\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/intent\/tweet?text=It%E2%80%99s%20important%20to%20note%20that%20SMBs%20made%20a%20lot%20of%20changes%20during%20the%20pandemic,%20and%20the%20growing%20SMBs%20(79%25%20of%20them!)%20believe%20the%20changes%20they%20made%20this%20past%20year%20to%20business%20operations%20will%20continue%20to%20benefit%20them%20in%20the&amp;url=https:\/\/www.salesforce.com\/blog\/small-business-success-insights\/&amp;via=salesforce\">\u201c\u00c9 importante observar que as MPEs mudaram muito durante a pandemia, e as crescentes MPEs (79% delas!) acreditam que as mudan\u00e7as feitas no ano passado nas opera\u00e7\u00f5es de neg\u00f3cios continuar\u00e3o a benefici\u00e1-las a longo prazo.\u201d <\/a>Que tipo de medidas de seguran\u00e7a essas empresas em crescimento est\u00e3o adotando? Elas atualizam regularmente seus aplicativos, usam autentica\u00e7\u00e3o de dois fatores, backups em nuvem, gerenciadores de senha, preven\u00e7\u00e3o de malware e muito mais. Todas essas s\u00e3o ferramentas simples que qualquer pequena empresa pode usar para oferecer mais prote\u00e7\u00e3o aos clientes e funcion\u00e1rios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-mpes-em-crescimento-aceitam-uma-nova-realidade\"> <span> 4. MPEs em crescimento aceitam uma nova realidade <\/span> <\/h2>\n\n\n\n<p> As pequenas e m\u00e9dias empresas em crescimento t\u00eam mais probabilidade de planejar o futuro ou o cen\u00e1rio de atua\u00e7\u00e3o. Em m\u00e9dia, 77% destas MPEs criaram planos de cen\u00e1rio para se preparar para crises futuras, n\u00e3o importa o que aconte\u00e7a. \u00c9 importante observar tamb\u00e9m que as MPEs mudaram muito durante a pandemia, e as crescentes MPEs (79% delas!) acreditam que as mudan\u00e7as feitas no ano passado nas opera\u00e7\u00f5es de neg\u00f3cios continuar\u00e3o a benefici\u00e1-las a longo prazo. Claramente, esses l\u00edderes est\u00e3o com a mente voltada para o futuro. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sucesso-de-pequenas-empresas-em-2022-e-alem\"> <span> Sucesso de pequenas empresas em 2022 e al\u00e9m <\/span> <\/h2>\n\n\n\n<p> \u00c9 claro que administrar uma empresa nunca foi f\u00e1cil e, com a pandemia, se torna ainda mais dif\u00edcil. No entanto, a pesquisa mostra como as pequenas e m\u00e9dias empresas est\u00e3o mudando suas mentalidades e opera\u00e7\u00f5es para ter sucesso. <\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Relat\u00f3rio de tend\u00eancias para PMEs<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Insights de mais de 2.500 propriet\u00e1rios e l\u00edderes de pequenas e m\u00e9dias empresas em todo o mundo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/resources\/research-reports\/smb-trends\/\">Baixar relat\u00f3rio<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p>Eric Bensley \u00e9 o vice-presidente que lidera as solu\u00e7\u00f5es de marketing para pequenas e m\u00e9dias empresas (MPE) na Salesforce. Ele adora pegar ideias complexas e torn\u00e1-las simples e pr\u00e1ticas. Ao longo de sua carreira, ele teve o prazer de trabalhar em produtos e lan\u00e7amentos de mercado incr\u00edveis: GoToMeeting, HDFaces, Customer Success Platform, Salesforce1, SalesforceIQ, Salesforce Essentials. No dia a dia, seu trabalho abrange posicionamento, mensagem, embalagem, diferencia\u00e7\u00e3o competitiva, capacita\u00e7\u00e3o de vendas e campanhas que colocam os produtos de tecnologia nas m\u00e3os de quem precisa. Eric \u00e9 um marido e pai orgulhoso que leva a arte das piadas de pai muito a s\u00e9rio. Voc\u00ea pode encontr\u00e1-lo na quadra de basquete ou caminhando nas montanhas em seu tempo livre. <a href=\"https:\/\/www.salesforce.com\/blog\/author\/eric-bensley\/\">Mais sobre Eric<\/a><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/br\/pt\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pandemia fez com que muitas MPEs migrassem para o digital, mesmo com poucos recursos. Veja o relat\u00f3rio que mostra tend\u00eancias de mercado para 2022.<\/p>\n","protected":false},"author":1,"featured_media":16340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[836],"sf_content_type":[],"blog":[1208],"coauthors":[932],"class_list":["post-16342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business","blog-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tend\u00eancias de Pequenas e M\u00e9dias Empresas | Salesforce<\/title>\n<meta name=\"description\" content=\"A pandemia fez com que muitas MPEs migrassem para o digital, mesmo com poucos recursos. 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