{"id":18501,"date":"2023-05-31T23:31:00","date_gmt":"2023-05-31T23:31:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=18501"},"modified":"2024-10-22T18:23:27","modified_gmt":"2024-10-22T18:23:27","slug":"world-tour-sp","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/world-tour-sp\/","title":{"rendered":"World Tour S\u00e3o Paulo 2023 e as novidades em solu\u00e7\u00f5es Salesforce"},"content":{"rendered":"\n

Neste m\u00eas, S\u00e3o Paulo foi palco do aguardado evento World Tour S\u00e3o Paulo 2023: uma oportunidade \u00fanica para a comunidade Salesforce<\/a> se reunir, compartilhar conhecimento e explorar as \u00faltimas tend\u00eancias em tecnologia e inova\u00e7\u00e3o. <\/p>\n\n\n\n

O evento contou com uma estrutura impressionante, recebendo um grande n\u00famero de participantes ansiosos para se envolver com as solu\u00e7\u00f5es Salesforce e descobrir as melhores pr\u00e1ticas para impulsionar o sucesso nos neg\u00f3cios.<\/p>\n\n\n\n

O sucesso em n\u00fameros<\/h2>\n\n\n\n

O World Tour S\u00e3o Paulo 2023 foi um grande sucesso, com a participa\u00e7\u00e3o de mais de 3.000 profissionais, especialistas da ind\u00fastria e entusiastas da Salesforce.<\/p>\n\n\n\n

Esses n\u00fameros impressionantes refletem a import\u00e2ncia e a relev\u00e2ncia do evento para a comunidade Salesforce, consolidando-o como um dos principais encontros do setor.<\/p>\n\n\n\n

Durante o Word Tour, foram apresentados diversos casos de sucesso que demonstraram como as nossas solu\u00e7\u00f5es est\u00e3o transformando empresas e impulsionando resultados. <\/p>\n\n\n\n

Os cases inspiradores abordaram uma ampla variedade de setores e segmentos, destacando as solu\u00e7\u00f5es personalizadas implementadas com sucesso, al\u00e9m dos benef\u00edcios alcan\u00e7ados pelos clientes.<\/p>\n\n\n\n

Destaques das solu\u00e7\u00f5es: Einstein GPT e WhatsApp<\/h2>\n\n\n\n

No World Tour S\u00e3o Paulo 2023, duas solu\u00e7\u00f5es ganharam destaque especial: o Einstein GPT e o WhatsApp integrado a Marketing e Atendimento. <\/p>\n\n\n\n

Essas inova\u00e7\u00f5es est\u00e3o revolucionando a forma como as empresas se relacionam com os clientes e impulsionam seus resultados. Conhe\u00e7a um pouco mais sobre elas:<\/p>\n\n\n\n

Einstein GPT: impulsionando a produtividade e criando conte\u00fado estrat\u00e9gico<\/h3>\n\n\n\n

O Einstein GPT \u00e9 o primeiro Assistente de Intelig\u00eancia Artificial generativo para CRM. Essa solu\u00e7\u00e3o revolucion\u00e1ria ajuda as empresas a impulsionar a produtividade, aumentar as vendas e criar conte\u00fado estrat\u00e9gico de forma eficiente.<\/p>\n\n\n\n

Com recursos avan\u00e7ados de gera\u00e7\u00e3o de texto, o Einstein GPT auxilia na cria\u00e7\u00e3o de campanhas de marketing personalizadas, nas comunica\u00e7\u00f5es com os clientes e na elabora\u00e7\u00e3o de estrat\u00e9gias de conte\u00fado envolventes.<\/p>\n\n\n\n

Durante o World Tour S\u00e3o Paulo 2023, a Salesforce realizou uma apresenta\u00e7\u00e3o exclusiva sobre o Einstein GPT. Se voc\u00ea deseja saber mais sobre essa solu\u00e7\u00e3o inovadora, recomendamos assistir \u00e0 apresenta\u00e7\u00e3o neste link com as principais palestras do evento<\/a>.<\/p>\n\n\n\n

WhatsApp e Salesforce: potencializando o marketing e atendimento<\/h3>\n\n\n\n

Outra solu\u00e7\u00e3o que ganhou destaque foi a parceria entre o WhatsApp e a Salesforce. Essa colabora\u00e7\u00e3o estrat\u00e9gica permite que as empresas aproveitem o poder do aplicativo de mensagens para se conectar e engajar com os clientes de maneira eficiente.<\/p>\n\n\n\n

A come\u00e7ar pela segmenta\u00e7\u00e3o eficiente da base de clientes: o WhatsApp \u00e9 um canal altamente personaliz\u00e1vel e impactante, e as intera\u00e7\u00f5es podem fornecer insights valiosos sobre os clientes. Para estimular essa comunica\u00e7\u00e3o, \u00e9 poss\u00edvel utilizar landing pages, links de redirecionamento e disparos de atualiza\u00e7\u00e3o cadastral, obtendo dados completos e construindo perfis detalhados de cada cliente. <\/p>\n\n\n\n

Al\u00e9m disso, a integra\u00e7\u00e3o entre o WhatsApp e outras ferramentas Salesforce, como o Marketing Cloud Journey Builder, potencializa as campanhas. \u00c9 poss\u00edvel coordenar diferentes pontos de contato, como e-mail, SMS e notifica\u00e7\u00f5es push, e direcionar as intera\u00e7\u00f5es para o WhatsApp. <\/p>\n\n\n\n

Os chatbots desempenham um papel fundamental nesse processo, encaminhando vendas e realizando opera\u00e7\u00f5es sofisticadas. A cria\u00e7\u00e3o de templates de atendimento tamb\u00e9m agiliza as respostas aos usu\u00e1rios. <\/p>\n\n\n\n

Na \u00e1rea de suporte a vendas e atendimento, a linha direta via WhatsApp com o cliente ajuda a criar estrat\u00e9gias de follow-up e pesquisas de satisfa\u00e7\u00e3o. Por estar conectado ao ecossistema Salesforce, o Marketing Cloud permite a troca de dados entre diferentes nuvens, como Commerce Cloud e Service Cloud. Isso possibilita a gera\u00e7\u00e3o de insights valiosos sobre os clientes em tempo real.<\/p>\n\n\n\n

Com um software de CRM, a an\u00e1lise de desempenho da sua campanha via WhatsApp \u00e9 simplificada por meio de relat\u00f3rios personalizados e atualizados. A partir de uma estrat\u00e9gia omnichannel, ser\u00e1 poss\u00edvel estabelecer metas realistas e mensur\u00e1veis rumo ao sucesso! <\/p>\n\n\n\n

No evento, foram compartilhados diversos recursos e pr\u00e1ticas recomendadas para potencializar a estrat\u00e9gia de comunica\u00e7\u00e3o usando o WhatsApp Business. Voc\u00ea pode encontrar mais informa\u00e7\u00f5es valiosas sobre o tema acessando nosso e-book<\/a>.<\/p>\n\n\n\n

Conclus\u00e3o: Transformando neg\u00f3cios com inova\u00e7\u00e3o<\/h2>\n\n\n\n

O World Tour S\u00e3o Paulo 2023 da Salesforce foi uma experi\u00eancia inspiradora e repleta de aprendizados. O evento refor\u00e7ou a import\u00e2ncia da comunidade Salesforce e seu compromisso com a inova\u00e7\u00e3o, a transforma\u00e7\u00e3o e o sucesso dos neg\u00f3cios.<\/p>\n\n\n\n

Se voc\u00ea deseja se manter atualizado sobre as \u00faltimas tend\u00eancias da Salesforce e aproveitar as solu\u00e7\u00f5es inovadoras apresentadas no World Tour S\u00e3o Paulo 2023, recomendamos explorar nosso site<\/a> e ficar por dentro de todas as inova\u00e7\u00f5es feitas por n\u00f3s. <\/p>\n\n\n\n

E, claro, nos siga nas redes sociais – l\u00e1, sempre h\u00e1 novidades!<\/p>\n\n\n\n

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Marketing no WhatsApp<\/h2>\n\t\t\t\t\t\t\t

Neste guia, voc\u00ea descobre os fundamentos do marketing conversacional e como o WhatsApp tornou-se a plataforma mais popular dessa estrat\u00e9gia para empresas e clientes.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tBaixar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\"marketing\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

World Tour S\u00e3o Paulo 2023 e as novidades em solu\u00e7\u00f5es Salesforce: Einstein GPT e WhatsApp integrado a Marketing e Atendimento<\/p>\n","protected":false},"author":1,"featured_media":18503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[837,986,852,916,1299],"sf_content_type":[],"blog":[1151,1200,1214,1252,1263],"coauthors":[838],"class_list":["post-18501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-generative-ai","sf_topic-machine-learning","sf_topic-high-tech","sf_topic-ai","blog-high-tech","blog-marketing","blog-ai","blog-generative-ai","blog-machine-learning"],"yoast_head":"\nWorld Tour S\u00e3o Paulo 2023 e as novidades em solu\u00e7\u00f5es Salesforce | 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