{"id":18555,"date":"2023-06-28T23:57:00","date_gmt":"2023-06-28T23:57:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=18555"},"modified":"2024-10-22T18:23:26","modified_gmt":"2024-10-22T18:23:26","slug":"salesforce-einstein-gpt-ia-generativa-para-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/salesforce-einstein-gpt-ia-generativa-para-crm\/","title":{"rendered":"Salesforce Einstein GPT: IA Generativa para CRM"},"content":{"rendered":"\n<p>Antes de contar sobre o lan\u00e7amento do&nbsp;<strong>Einstein GPT,<\/strong>&nbsp;precisamos falar de alguns pontos da plataforma que s\u00e3o completamente inovadores no mercado. Vamos l\u00e1?<br>Para come\u00e7ar, o Einstein GPT:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cria&nbsp;<strong>conte\u00fados personalizados<\/strong>&nbsp;atrav\u00e9s de todas as clouds da Salesforce, por meio da IA generativa, aumentando a produtividade de cada colaborador e melhorando a experi\u00eancia de cada cliente.&nbsp;<\/li>\n\n\n\n<li>\u00c9 aberto e extens\u00edvel &#8211; suportando modelos p\u00fablicos e privados de IA para CRM &#8211; e treinado para trabalhar com&nbsp;<strong>dados confi\u00e1veis e em tempo real.&nbsp;<\/strong><\/li>\n\n\n\n<li>Vai permitir integra\u00e7\u00e3o com a OpenAI para prover para os clientes Salesforce uma IA generativa com&nbsp;<strong>capacidades que v\u00e3o al\u00e9m do comum.&nbsp;<\/strong><\/li>\n\n\n\n<li>O novo app ChatGPT para Slack se integra com a tecnologia avan\u00e7ada do OpenAI para entregar&nbsp;<strong>sum\u00e1rios instant\u00e2neos de conversas, ferramentas de pesquisa e assist\u00eancia de escrita.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Os&nbsp;<strong>250 milh\u00f5es de d\u00f3lares&nbsp;<\/strong>dos empreendimentos Salesforce&nbsp;<strong>voltados para o Fundo de IA Generativa&nbsp;<\/strong>ir\u00e3o refor\u00e7ar o ecossistema das startups, al\u00e9m de ajudar no desenvolvimento respons\u00e1vel de intelig\u00eancias artificiais.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Einstein GPT<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Conhe\u00e7a o Einstein GPT, a revolu\u00e7\u00e3o em IA para CRM. Experi\u00eancias personalizadas, produtividade elevada e inova\u00e7\u00e3o sem complica\u00e7\u00f5es.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/products\/einstein\/overview\/\">Ver demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"confira-os-detalhes-sobre-o-lancamento-do-einstein-gpt\">Confira os detalhes sobre o lan\u00e7amento do Einstein GPT<\/h2>\n\n\n\n<p><strong>S\u00e3o Francisco &#8211; 7 de mar\u00e7o de 2023<\/strong>&nbsp;&#8211; Salesforce, a l\u00edder global em CRM, lan\u00e7ou hoje o Einstein GPT, a primeira tecnologia generativa para CRM do mundo, a qual entrega conte\u00fados gerados por IA em todas as etapas de venda, atendimento ao cliente, marketing, com\u00e9rcio e intera\u00e7\u00f5es de TI, em hiperescala.<\/p>\n\n\n\n<p>Com o Einstein GPT,&nbsp;<strong>a Salesforce vai transformar a experi\u00eancia de cada cliente por meio da IA generativa.<\/strong><\/p>\n\n\n\n<p>O Einstein GPT vai infundir os modelos de IA propriet\u00e1rios da Salesforce com a tecnologia de IA generativa vinda do ecossistema de parceiros e dados coletados em tempo real provenientes do&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/products\/genie\/overview\/\">Data Cloud<\/a>, o qual captura, harmoniza e unifica todos os dados dos consumidores de uma empresa. Com o Einstein GPT, os clientes podem conectar dados dos modelos avan\u00e7ados da OpenAI, ou escolher seus pr\u00f3prios modelos externos e usar os prompts de linguagem natural diretamente no seu&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/blog\/2020\/11\/beneficios-do-crm.html\">Salesforce CRM<\/a>&nbsp;&#8211; assim,&nbsp;<strong>\u00e9 poss\u00edvel gerar conte\u00fado que se adapta continuamente \u00e0s mudan\u00e7as de informa\u00e7\u00e3o e necessidades do consumidor em tempo real.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/FEFE4bhYqLsxdqDNGM6CbQ.jpg\"  data-uuid=\"FEFE4bhYqLsxdqDNGM6CbQ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>Por exemplo, o Einstein GPT pode&nbsp;<strong>gerar e-mails personalizados<\/strong>&nbsp;para que os vendedores enviem aos clientes,&nbsp;<strong>gerar respostas espec\u00edficas&nbsp;<\/strong>para que os profissionais de&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/blog\/2022\/09\/customer-service.html\">customer service<\/a>&nbsp;respondam \u00e0s d\u00favidas dos consumidores mais rapidamente, ou&nbsp;<strong>conte\u00fado segmentado&nbsp;<\/strong>para que o time de marketing aumente a taxa de resposta de suas campanhas, al\u00e9m de tamb\u00e9m ser poss\u00edvel&nbsp;<strong>auto gerar c\u00f3digos para os desenvolvedores.<\/strong><\/p>\n\n\n\n<p>\u201c<strong>O mundo est\u00e1 vivendo uma das mais profundas mudan\u00e7as tecnol\u00f3gicas com a ascens\u00e3o das tecnologias em tempo real e IA generativa<\/strong>. Isso acontece em um momento fundamental, em que toda corpora\u00e7\u00e3o est\u00e1 focada em conectar-se com os dados de seus clientes de maneira mais inteligente, personalizada e automatizada\u201d, diz&nbsp;<strong>Marc Benioff, CEO da Salesforce<\/strong>. Al\u00e9m disso, o Einstein GPT, em combina\u00e7\u00e3o com o Data Cloud, e integrado a todas as nossas outras nuvens, como o Tableau, MuleSoft e Slack, \u00e9 mais uma forma de n\u00f3s abrirmos as portas para o futuro da IA para todos os nossos clientes &#8211; e n\u00f3s vamos integrar o Einstein GPT com a OpenAI no lan\u00e7amento.&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>O Einstein GPT [&#8230;] \u00e9 uma outra forma que encontramos para abrir as portas do futuro da IA para todos os nossos consumidores, e n\u00f3s vamos integr\u00e1-lo com a OpenAI no lan\u00e7amento.\u201d<\/p>\n<cite>MARC BENIOFF<\/cite><\/blockquote>\n<span class=\"citation-role\">CEO da Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsalesforce-einstein-gpt-ia-generativa-para-crm%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Salesforce%20Einstein%20GPT%3A%20IA%20Generativa%20para%20CRM\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 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class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fsalesforce-einstein-gpt-ia-generativa-para-crm%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Salesforce Einstein GPT: IA Generativa para CRM\" https:\/\/www.salesforce.com\/br\/blog\/salesforce-einstein-gpt-ia-generativa-para-crm\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00e3o com a OpenAI:\u00a0<\/strong>a Salesforce est\u00e1 combinando a tecnologia do ChatGPT com os seus pr\u00f3prios modelos privados de IA para entregar conte\u00fado gerado por <a href=\"https:\/\/www.salesforce.com\/br\/products\/einstein\/ai-deep-dive\/\">intelig\u00eancia artificial<\/a> que seja relevante e confi\u00e1vel.<\/li>\n<\/ul>\n\n\n\n<p>\u201c<strong>N\u00f3s estamos animados em usar o poder da tecnologia OpenAI no CRM<\/strong>\u201d, disse S<strong>am Altman, CEO da OpenAI<\/strong>. \u201cIsso vai permitir que mais pessoas se beneficiem dessa tecnologia, o que tamb\u00e9m nos permite&nbsp;<strong>aprender mais sobre o uso em tempo real da plataforma<\/strong>, que \u00e9 cr\u00edtico para o desenvolvimento e implanta\u00e7\u00e3o seguros da IA &#8211; um pensamento que a Salesforce compartilha conosco.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Os Empreendimentos Salesforce lan\u00e7am o Fundo da IA Generativa, de 250 milh\u00f5es de d\u00f3lares:<\/strong>&nbsp;a empresa tamb\u00e9m anunciou o Fundo da IA Generativa, proveniente dos Empreendimentos Salesforce, a frente de investimento global da companhia. O novo fundo vai investir em startups de alto potencial, refor\u00e7ar o ecossistema das startups, e estimular o desenvolvimento respons\u00e1vel e confi\u00e1vel da IA generativa.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>LEIA MAIS:&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/resources\/guides\/paypal-unifies-teams-better-customer-experience\/\">Como a PayPal unifica as equipes e os sistemas para proporcionar as melhores experi\u00eancias aos clientes<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saiba-mais-einstein-gpt-no-crm\">Saiba mais: Einstein GPT no CRM<\/h2>\n\n\n\n<p>O Einstein GPT \u00e9 a nova gera\u00e7\u00e3o do&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/products\/sales-cloud\/features\/sales-cloud-einstein\/\">Einstein<\/a>, tecnologia de IA da Salesforce que hoje entrega&nbsp;<strong>mais de 200 bilh\u00f5es de predi\u00e7\u00f5es baseadas em IA por dia<\/strong>&nbsp;atrav\u00e9s do&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/blog\/2021\/09\/customer-360-recursos.html\">Customer 360<\/a>. Al\u00e9m disso, se os clientes combinarem os modelos propriet\u00e1rios do Einstein com o ChatGPT ou outros modelos de linguagem, eles podem usar os prompts de linguagem natural nos dados do CRM para a<strong>cionar automa\u00e7\u00f5es poderosas<\/strong>, que economizam tempo, al\u00e9m de&nbsp;<strong>criar conte\u00fado personalizado gerado por IA.<\/strong><br><br>Neste lan\u00e7amento apresentamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein GPT para Vendas:<\/strong>&nbsp;tarefas auto-geradas de vendas, como escrever e-mails, agendar reuni\u00f5es e preparar-se para as pr\u00f3ximas intera\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Einstein GPT para Atendimento:<\/strong>&nbsp;gerar artigos sobre cases anteriores. Auto-gerar respostas personalizadas dos agentes de atendimento nos chats para aumentar a satisfa\u00e7\u00e3o do cliente.<\/li>\n\n\n\n<li><strong>Einstein GPT para Marketing:&nbsp;<\/strong>gerar conte\u00fado personalizado de forma din\u00e2mica, para engajar clientes e prospects via e-mail, mobile, web e an\u00fancios.&nbsp;<\/li>\n\n\n\n<li><strong>Einstein GPT para os apps Slack Customer 360:&nbsp;<\/strong>entrega insights de clientes alimentados por IA no Slack, como resumos inteligentes de oportunidades de vendas e exibe a\u00e7\u00f5es dos usu\u00e1rios finais, como atualiza\u00e7\u00f5es de artigos de conhecimento<\/li>\n\n\n\n<li><strong>Einstein GPT para Desenvolvedores:&nbsp;<\/strong>melhore a produtividade dos desenvolvedores com o modelo de linguagem propriet\u00e1rio da Salesforce Research, usando um assistente de chat de IA para gerar c\u00f3digo e fazer perguntas para linguagens como Apex.<\/li>\n\n\n\n<li><strong>ChatGPT para Slack, desenvolvido pela OpenAI:&nbsp;<\/strong>al\u00e9m disso, a Salesforce e a OpenAI anunciaram tamb\u00e9m o aplicativo ChatGPT para Slack. O app oferece novos&nbsp;<strong>resumos de conversas alimentados por IA,<\/strong>&nbsp;ferramentas de pesquisa para aprender sobre qualquer t\u00f3pico e assist\u00eancia de escrita para elaborar mensagens rapidamente.<\/li>\n\n\n\n<li><strong>A perspectiva do cliente:&nbsp;<\/strong>clientes como HPE, L&#8217;Or\u00e9al, RBC US Wealth Management e S&amp;P Global Ratings discutem o valor que a IA generativa oferece para&nbsp;<strong>melhorar o envolvimento dos consumidores.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LEIA MAIS:&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/customer-success-stories\/aws\/\">Descubra como a Amazon Web Services ajuda seus clientes a voar<\/a><\/strong><\/p>\n\n\n\n<p>&#8220;A incorpora\u00e7\u00e3o de IA em nosso CRM proporcionou&nbsp;<strong>maior efici\u00eancia operacional&nbsp;<\/strong>para nossos consultores e clientes&#8221;, disse&nbsp;<strong>Greg Beltzer,<\/strong>&nbsp;Chefe de Tecnologia da RBC US Wealth Management. &#8220;Acreditamos que&nbsp;<strong>essa tecnologia tem o potencial de transformar a forma como as empresas interagem com seus clientes,<\/strong>&nbsp;oferecer experi\u00eancias personalizadas e impulsionar a fidelidade do cliente. Estamos animados para explorar essa oportunidade com a Salesforce e impulsionar a pr\u00f3xima gera\u00e7\u00e3o de experi\u00eancias personalizadas para os consumidores&#8221;.<\/p>\n\n\n\n<p>&#8220;Os avan\u00e7os em IA continuam facilitando i<strong>nsights mais profundos e multidimensionais dos participantes do mercado em todo o mundo.<\/strong>&nbsp;Consequentemente, as equipes de vendas e marketing podem aprimorar suas estrat\u00e9gias&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/blog\/2022\/09\/customer-centric.html\">customer centric<\/a>&nbsp;e se integrar ainda mais \u00e0s&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/products\/marketing-cloud\/tudo-sobre-marketing\/jornada-do-cliente\/\">jornadas de seus clientes<\/a>&#8220;, disse&nbsp;<strong>Chris Heusler,<\/strong>&nbsp;Diretor Comercial da S&amp;P Global Ratings. &#8220;O pr\u00f3ximo cap\u00edtulo da IA tem implica\u00e7\u00f5es emocionantes para elevar a experi\u00eancia de quem compra&#8221;.<\/p>\n\n\n\n<p><em>*disponibilidade: atualmente, o Einstein GPT est\u00e1 rodando somente em casos pilotos fechados.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voce-gostou-de-saber-mais-sobre-o-einstein-gpt\">Voc\u00ea gostou de saber mais sobre o Einstein GPT?<\/h2>\n\n\n\n<p>Nosso&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/blog\/\">blog<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/resources\/\">Centro de Recursos<\/a>&nbsp;est\u00e3o sempre atualizados com novidades e conte\u00fados sobre&nbsp;<strong>CRM&nbsp;<\/strong>e<strong>&nbsp;intelig\u00eancia artificial.<\/strong>&nbsp;Abaixo sugerimos outras leituras que podem ser \u00fateis a voc\u00ea:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/br\/blog\/2016\/07\/salesforce-einstein-inteligencia-artificial.html\">Apresentando o Salesforce Einstein: Intelig\u00eancia Artificial para Todos<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/br\/blog\/2016\/10\/Quatro-Estrategias-de-Inteligencia-Artificial-em-Vendas.html\">4 Estrat\u00e9gias de Intelig\u00eancia Artificial em Vendas<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/br\/blog\/2016\/10\/inteligencia-artificial-experiencia-do-cliente\">10 Maneiras Como a Intelig\u00eancia Artificial Transformar\u00e1 a Experi\u00eancia do Cliente<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/br\/blog\/2016\/10\/Inteligencia-Artificial-para-Pequenas-Empresas-encontre-conquiste-e-fidelize-clientes.html\">Intelig\u00eancia Artificial para Pequenas Empresas: encontre, conquiste e fidelize clientes<\/a><\/p>\n\n\n\n<p><br>Aproveite para conferir todas as funcionalidades do&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/products\/einstein\/faq\/\">Einstein<\/a>&nbsp;e entender como ele pode transformar os seus resultados.&nbsp;<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div 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