{"id":18598,"date":"2023-07-31T01:06:00","date_gmt":"2023-07-31T01:06:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=18598"},"modified":"2024-10-22T18:23:25","modified_gmt":"2024-10-22T18:23:25","slug":"salesforce-lanca-sales-gpt-e-service-gpt","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/salesforce-lanca-sales-gpt-e-service-gpt\/","title":{"rendered":"Salesforce lan\u00e7a Sales GPT e Service GPT"},"content":{"rendered":"\n<p>A Salesforce, l\u00edder mundial em CRM, anunciou a disponibilidade geral do Service GPT, Sales GPT e do Einstein GPT Trust Layer, contribuindo para que organiza\u00e7\u00f5es possam ampliar a produtividade e personalizar intera\u00e7\u00f5es com clientes por meio da IA generativa com alto padr\u00e3o de seguran\u00e7a.<\/p>\n\n\n\n<p>Os usu\u00e1rios podem utilizar o Service GPT para gerar automaticamente respostas e resumir intera\u00e7\u00f5es com os clientes para refer\u00eancias futuras, enquanto Sales GPT permite a cria\u00e7\u00e3o de emails criados por meio da IA com base nas informa\u00e7\u00f5es do cliente armazenado na plataforma Salesforce. O Einstein GPT Trust Layer previne que dados dos clientes sejam armazenados fora do Salesforce, ou seja, prompts e respostas n\u00e3o s\u00e3o armazenados por Grandes Modelos de Linguagem (LLM) de terceiros, ou usados para treinar seus modelos.<\/p>\n\n\n\n<p><strong>Por que \u00e9 relevante:<\/strong>&nbsp;a&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\">IA Generativa<\/a>&nbsp;ajuda as organiza\u00e7\u00f5es a adaptar as intera\u00e7\u00f5es com os clientes com maior rapidez e escala, e os profissionais est\u00e3o percebendo rapidamente os benef\u00edcios:&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-ethics-survey\/\">68%<\/a>&nbsp;dizem que a IA generativa ajudar\u00e1 a proporcionar um atendimento melhor aos clientes, e acham que isso economizar\u00e1 em m\u00e9dia cinco horas por semana. Ao mesmo tempo, 73% acreditam que a IA generativa trar\u00e1 novos riscos de seguran\u00e7a, refor\u00e7ando a necessidade de as organiza\u00e7\u00f5es aproveitarem as tecnologias de IA generativa que contam com uma camada adicional de seguran\u00e7a e confian\u00e7a.<\/p>\n\n\n\n<p>Solu\u00e7\u00e3o Salesforce IA: a Salesforce est\u00e1 incorporando os recursos generativos de IA do&nbsp;<a href=\"https:\/\/www.salesforce.com\/products\/artificial-intelligence\/?d=7010M000001yE38&amp;internal=true\">Einstein GPT<\/a>&nbsp;em todos os seus produtos. E, por meio do&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/12\/ai-cloud-news\/\">Einstein GPT Trust Layer<\/a>, que fornece seguran\u00e7a de dados e prote\u00e7\u00f5es de conformidade para empresas, as organiza\u00e7\u00f5es podem aumentar a produtividade e interagir com os clientes de maneira personalizada, mas sem sacrificar a confian\u00e7a no produto.<\/p>\n\n\n\n<p>Os recursos dispon\u00edveis no Service GPT incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Respostas de Atendimento ao cliente:<\/strong>&nbsp;os usu\u00e1rios de Service GPT podem gerar respostas personalizadas automaticamente, com base em fontes de dados relevantes e em tempo real, ajudando os agentes a resolverem problemas dos clientes com mais rapidez.<\/li>\n\n\n\n<li><strong>Resumos de Trabalho:&nbsp;<\/strong>os usu\u00e1rios podem criar resumos de casos de atendimento e engajamentos com clientes com base nos dados de cada caso e no hist\u00f3rico dos clientes.<\/li>\n<\/ul>\n\n\n\n<p>Por sua vez, o Sales GPT disponibiliza:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emails de Vendas:<\/strong>&nbsp;os representantes podem gerar e-mails personalizados automaticamente com contexto de CRM, diretamente do Sales Cloud ou por meio do Gmail e do Outlook, com apenas um clique. Isso agiliza uma etapa demorada \u2013&nbsp; mas muito importante \u2013 no processo de vendas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dc1cf48e8d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dc1cf48e8d9\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/content\/dam\/blogs\/br\/2023\/07\/blog-sales-service-gpt-2.jpg\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>J\u00e1 os recursos da Einstein GPT Trust Layer s\u00e3o:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zero reten\u00e7\u00e3o de dados:&nbsp;<\/strong>as empresas podem hesitar em explorar a IA generativa por conta da falta de controle sobre o armazenamento dos dados quando s\u00e3o enviados para um grande modelo de linguagem (LLM). A Einstein GPT Trust Layer impede que os dados do cliente sejam armazenados fora da plataforma da Salesforce, o que significa que prompts e respostas n\u00e3o s\u00e3o armazenados por provedores de LLM terceirizados ou usados para treinar seu modelo.<\/li>\n\n\n\n<li><strong>Comunica\u00e7\u00f5es criptografadas:<\/strong>&nbsp;a criptografia de comunica\u00e7\u00f5es por Transport Layer Security (TLS) protege os prompts enviados a um LLM, junto com as respostas enviadas de volta para a Salesforce.<\/li>\n\n\n\n<li><strong>Verifica\u00e7\u00f5es de acesso a dados:&nbsp;<\/strong>quando um prompt usa dados do cliente para gerar uma resposta mais personalizada, as empresas precisam assegurar que os \u00fanicos dados acrescentados ao prompt sejam aqueles que o usu\u00e1rio final tenha permiss\u00e3o para acessar. As verifica\u00e7\u00f5es de acesso a dados controlam os prompts, restringindo o uso dos dados apenas para quem tem permiss\u00e3o para acess\u00e1-lo.<\/li>\n\n\n\n<li><strong>Armazenamento de feedback:<\/strong>&nbsp;para uma ado\u00e7\u00e3o bem-sucedida, os clientes precisam de ciclos de feedback que permitam que intera\u00e7\u00f5es bem-sucedidas anteriormente orientem resultados futuros. A Einstein GPT Trust Layer coleta dados de feedback \u2013 incluindo se as respostas geradas foram \u00fateis ou n\u00e3o e se, por exemplo, um agente de servi\u00e7os aceitou, rejeitou ou modificou essa resposta \u2013 para melhorar a qualidade dos prompts ao longo do tempo.<\/li>\n\n\n\n<li><strong>Trilha de auditoria:&nbsp;<\/strong>manter a conformidade ao usar IA \u00e9 um requisito fundamental para muitas empresas. A trilha de auditoria da Einstein GPT Trust Layer simplifica isso, registrando com seguran\u00e7a todos os prompts, sa\u00eddas, intera\u00e7\u00f5es e dados de feedback para que as equipes possam se beneficiar da IA generativa enquanto atendem \u00e0s suas necessidades de conformidade.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro-2 wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro-2.png\" alt=\"\">\n\n\t\t\t<div class=\"related-trail__illustration related-trail__contour\">\n\t\t\t\t\t<\/div>\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro-2.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Service GPT<\/h2>\n\t\t\t<p>Descubra como a IA generativa e o GPT est\u00e3o transformando o futuro do atendimento.&lt;br&gt;<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/pt-BR\/content\/learn\/modules\/service-gpt-quick-look\" target=\"_blank\" rel=\"noreferrer noopener\">Veja trilha<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+100 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">M\u00f3dulo<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Service GPT: In\u00edcio R\u00e1pido<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro-2.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro-2.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-perspectiva-da-salesforce\">A perspectiva da Salesforce:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cOs recursos generativos de IA da Salesforce, que adotam uma abordagem de ecossistema aberto e s\u00e3o alimentados por dados propriet\u00e1rios em tempo real, est\u00e3o capacitando todas as organiza\u00e7\u00f5es a aproveitar os benef\u00edcios de produtividade e efici\u00eancia da IA, garantindo que a confian\u00e7a e a seguran\u00e7a dos dados de n\u00edvel empresarial permane\u00e7am no centro.\u201d \u2014 Clara Shih, CEO da Salesforce AI<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAs expectativas dos clientes continuam a aumentar e as organiza\u00e7\u00f5es de servi\u00e7os est\u00e3o sentindo essa press\u00e3o. Os recursos do Service GPT est\u00e3o ajudando as equipes de servi\u00e7os tradicionais e de campo a aproveitar a IA para trabalhar com maior efici\u00eancia, dando aos profissionais de servi\u00e7os mais tempo para focar em tarefas de import\u00e2ncia mais elevada e estabelecer relacionamentos fortes com os clientes por meio de intera\u00e7\u00f5es personalizadas\u201d \u2014 Bill Patterson, Vice-Presidente Executivo e Gerente Geral de Aplicativos C360 da Salesforce<\/li>\n\n\n\n<li>\u201cQuando se trata de vendas, a IA \u00e9 a nova IU. \u00c9 por isso que a IA confi\u00e1vel, os dados em tempo real e os recursos de automa\u00e7\u00e3o do Sales GPT s\u00e3o t\u00e3o importantes. Com o Sales GPT, os representantes de vendas podem gerar automaticamente emails personalizados com um \u00fanico clique dentro do fluxo normal de trabalho, ajudando a economizar tempo e fechar neg\u00f3cios mais rapidamente\u201d \u2014 Ketan Karkhanis, Vice-Presidente Executivo e Gerente Geral do Sales Cloud da Salesforce<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reacoes-a-noticia\">Rea\u00e7\u00f5es \u00e0 not\u00edcia:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cO Sales GPT \u00e9 uma ferramenta de IA generativa segura e precisa. Conseguimos usar as solicita\u00e7\u00f5es de e-mail para reengajar nossos clientes de maneira r\u00e1pida e f\u00e1cil, permitindo que nossos representantes de vendas foquem mais nas intera\u00e7\u00f5es com os casos e menos na formula\u00e7\u00e3o de emails\u201d \u2013 James Fee, CTO da CRS Temporary Housing<\/li>\n\n\n\n<li>\u201cA SumUp est\u00e1 usando o Service GPT para capacitar agentes em 35 pa\u00edses diferentes, aumentar a efici\u00eancia e reduzir os custos operacionais. Usando apenas a Interaction Summarization, nossas equipes reduziram em 50% o trabalho p\u00f3s-atendimento, resultando em melhor suporte geral ao cliente e tempos de espera mais curtos\u201d \u2013 Bruno Fransoni, PM de CRM e Canais de Suporte da SumUp<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"explore-mais\">Explore mais:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saiba mais a respeito da disponibilidade geral do Service GPT e do Sales GPT neste&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=TTFWvDWJSGM\">v\u00eddeo<\/a><\/li>\n\n\n\n<li>Saiba mais a respeito dos&nbsp;<a href=\"https:\/\/www.salesforce.com\/products\/sales\/?d=cta-body-promo-8\">novos recursos de IA<\/a>&nbsp;do Sales GPT<\/li>\n\n\n\n<li>Saiba mais a respeito dos novos&nbsp;<a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/?d=cta-body-promo-8\">dados e recursos de IA<\/a>&nbsp;do Service GPT<\/li>\n\n\n\n<li>Explore a&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/sales-service-research-generative-ai\/\">pesquisa<\/a>&nbsp;sobre as percep\u00e7\u00f5es de IA generativa dos profissionais de vendas e servi\u00e7os<\/li>\n\n\n\n<li>Veja como a AI Cloud traz IA generativa confi\u00e1vel para&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-gpt-resources\/\">todos os produtos<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Sales GPT<\/h2>\n\t\t\t<p>Descubra como a IA generativa e o GPT est\u00e3o transformando o futuro das vendas.<\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/pt-BR\/content\/learn\/modules\/sales-gpt-quick-look\" target=\"_blank\" rel=\"noreferrer noopener\">Veja trilha<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+100 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">M\u00f3dulo<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Sales GPT: in\u00edcio r\u00e1pido<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Salesforce, l\u00edder mundial em CRM, anunciou a disponibilidade geral do Service GPT, Sales GPT e do Einstein GPT Trust Layer<\/p>\n","protected":false},"author":1,"featured_media":18600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"4adda7f7ae5f495c9bfa5d24cb56d4a6","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[835,861,986,1299],"sf_content_type":[],"blog":[1178,1181,1201,1206,1214,1252],"coauthors":[838],"class_list":["post-18598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-service","sf_topic-generative-ai","sf_topic-ai","blog-sales-cloud","blog-service-cloud","blog-sales","blog-service","blog-ai","blog-generative-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce lan\u00e7a Sales GPT e Service GPT | 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