{"id":20647,"date":"2023-11-28T20:19:36","date_gmt":"2023-11-28T20:19:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20647"},"modified":"2023-11-28T20:36:26","modified_gmt":"2023-11-28T20:36:26","slug":"mercado-de-energia","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/mercado-de-energia\/","title":{"rendered":"Mudan\u00e7as clim\u00e1ticas e mercado de energia: Como se preparar?"},"content":{"rendered":"\n<p>Uma coisa \u00e9 certa: a <strong>ind\u00fastria de energia tradicional est\u00e1 passando por uma transforma\u00e7\u00e3o significativa,<\/strong> com empresas de petr\u00f3leo e g\u00e1s aderindo \u00e0 tend\u00eancia da <strong>energia limpa.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Para se ter uma ideia, as proje\u00e7\u00f5es dessas empresas mostram que, desde 2019, <strong>o investimento em energia verde aumentou cinco vezes.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, estima-se que, em 2023, um total de <strong>1,7 trilh\u00e3o de d\u00f3lares ser\u00e1 investido na transi\u00e7\u00e3o energ\u00e9tica<\/strong>.<\/p>\n\n\n\n<p>Se voltarmos ao ano de 2022,&nbsp; podemos ver que <strong>30% da gera\u00e7\u00e3o de energia veio de fontes renov\u00e1veis,<\/strong> com a <strong>energia e\u00f3lica e solar<\/strong> liderando o caminho.&nbsp;<\/p>\n\n\n\n<p>Neste sentido, as empresas de petr\u00f3leo e g\u00e1s est\u00e3o reavaliando suas estrat\u00e9gias e investindo em energias renov\u00e1veis, demonstrando um compromisso crescente com a transi\u00e7\u00e3o energ\u00e9tica para <strong>recursos mais limpos e sustent\u00e1veis.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Este movimento destaca o <strong>desejo de diversificar e abra\u00e7ar a diversidade no setor de energia.<\/strong><\/p>\n\n\n\n<p><strong>LEIA MAIS: <\/strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/mercado-livre-de-energia\/\"><strong>Como o mercado livre de energia coloca o cliente no centro?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-principais-desafios-do-setor-de-energia-nbsp\">Principais desafios do setor de energia&nbsp;<\/h2>\n\n\n\n<p>Entre os principais desafios do setor p\u00fablico e de energia, destaca-se a necessidade de <strong>manter a confiabilidade enquanto a transforma\u00e7\u00e3o acontece.<\/strong> Outros desafios que mereceram \u00eanfase no Dreamforce 2023 foram:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Para a ind\u00fastria de <strong>\u00f3leo e g\u00e1s:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Continuar o legado de produ\u00e7\u00e3o enquanto investe-se em <strong>energia renov\u00e1vel<\/strong><\/li>\n\n\n\n<li>Proteger-se contra <strong>ativos f\u00f3sseis obsoletos<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-para-o-setor-publico-de-energia-e-servicos\">Para o <strong>setor p\u00fablico de energia e servi\u00e7os<\/strong>:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infraestrutura e<strong> ativos antiquados<\/strong><\/li>\n\n\n\n<li><strong>Prosumidores<\/strong> sem gerenciamento<\/li>\n\n\n\n<li>Estabilidade de rede e <strong>aumento de carga<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>LEIA MAIS: <\/strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/impacto-de-mudancas-climaticas-no-brasil-preocupa-lideres-latino-americanos\/\"><strong>Impacto de mudan\u00e7as clim\u00e1ticas no Brasil preocupa l\u00edderes latino-americanos<\/strong><\/a><\/p>\n\n\n\n<p>Esses desafios, no entanto, podem ser uma porta de entrada para <strong>aproveitar oportunidades \u00fanicas,<\/strong> como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajudar os consumidores a <strong>descarbonizar&nbsp;<\/strong><\/li>\n\n\n\n<li>Adentrar-se em uma <strong>nova demanda dos consumidores<\/strong>&nbsp;<\/li>\n\n\n\n<li>Oferecer um <strong>novo prop\u00f3sito<\/strong> e objetivo para as habilidades e tecnologias existentes no ramo de combust\u00edveis f\u00f3sseis<\/li>\n\n\n\n<li>Gerar <strong>custos menores<\/strong>&nbsp;<\/li>\n\n\n\n<li>Firmar <strong>novas parcerias<\/strong> de consultoria no ramo de energia e carbono<\/li>\n\n\n\n<li>Novos f<strong>luxos de receita<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>No fim das contas, o recado que fica \u00e9: todos t\u00eam de se reinventar. Afinal, os consumidores est\u00e3o se tornando mais do que s\u00f3 receptores de energia e pagadores de contas. <strong>Mas como se reinventar?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A seguir: como se adaptar a transi\u00e7\u00e3o energ\u00e9tica?<\/h2>\n\n\n\n<p>Este conte\u00fado faz parte de uma s\u00e9rie de 4 artigos discutindo sobre o estado atual do mercado de energia e as tend\u00eancias para o futuro. Confira o pr\u00f3ximo conte\u00fado desta s\u00e9rie, bem como todos os outros:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/mercado-de-energia\/\">Mudan\u00e7as clim\u00e1ticas e mercado de energia: como se preparar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/transicao-energetica\"><strong>Transi\u00e7\u00e3o energ\u00e9tica: como se adaptar?<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/salesforce-para-setor-energia\/\">Salesforce para gest\u00e3o de energia: como podemos ajudar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/energy-utilities-cloud-tendencias\/\">Energy &amp; Utilities Cloud: tend\u00eancias para o futuro<\/a><\/li>\n<\/ol>\n\n\n\n<p>Aproveite para conferir todas as funcionalidades do <a href=\"https:\/\/www.salesforce.com\/br\/products\/energy-utilities-cloud\/overview\/\">Energy and Utilities Cloud<\/a> e entender como o nosso CRM transforma o futuro da energia. Bom trabalho e at\u00e9 a pr\u00f3xima!<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Energy &amp; Utilities Cloud<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Ganhe mais visibilidade na era digital e ofere\u00e7a aos clientes residenciais e comerciais um servi\u00e7o de qualidade em qualquer lugar.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/products\/energy-utilities-cloud\/overview\/\">Conhecer solu\u00e7\u00e3o<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" 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<\/p>\n","protected":false},"author":20,"featured_media":20651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[841,990,983,1004,937,961],"sf_content_type":[],"blog":[1148,1160,1166,1187,1222,1261],"coauthors":[838],"class_list":["post-20647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm","sf_topic-industry","sf_topic-energy-and-utilities","sf_topic-public-sector","sf_topic-leadership","sf_topic-ceo","blog-energy-and-utilities","blog-public-sector","blog-customer-360","blog-ceo","blog-crm","blog-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mudan\u00e7as clim\u00e1ticas e 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