{"id":20663,"date":"2023-11-28T20:42:07","date_gmt":"2023-11-28T20:42:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20663"},"modified":"2023-11-30T14:00:50","modified_gmt":"2023-11-30T14:00:50","slug":"transicao-energetica","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/transicao-energetica\/","title":{"rendered":"Transi\u00e7\u00e3o energ\u00e9tica: como se adaptar?"},"content":{"rendered":"\n

As chaves para essa transforma\u00e7\u00e3o s\u00e3o a rapidez, flexibilidade e efici\u00eancia.<\/strong> <\/p>\n\n\n\n

Para realizar essa mudan\u00e7a e dar o passo em dire\u00e7\u00e3o \u00e0 transforma\u00e7\u00e3o<\/a>, \u00e9 necess\u00e1rio utilizar diferentes plataformas que impulsionam esse processo.<\/p>\n\n\n\n

Estamos diante de um cen\u00e1rio futuro no qual a personaliza\u00e7\u00e3o \u00e9 individual e \u00fanica para milh\u00f5es de pessoas, diversos produtos e servi\u00e7os e v\u00e1rias empresas diferentes.<\/strong><\/p>\n\n\n\n

Nesse contexto, a colabora\u00e7\u00e3o \u00e9 fundamental. \u00c9 um jogo onde um ecossistema de parceiros, empresas, indiv\u00edduos e produtos trabalham juntos para atingir esse objetivo.<\/p>\n\n\n\n

Dessa forma, a combina\u00e7\u00e3o de dados, intelig\u00eancia artificial (IA)<\/a> e gerenciamento do relacionamento com os clientes atrav\u00e9s de uma plataforma de CRM<\/a> desempenha um papel crucial nesse processo. <\/p>\n\n\n\n

Essas ferramentas permitem a personaliza\u00e7\u00e3o em escala e a cria\u00e7\u00e3o de experi\u00eancias \u00fanicas para cada consumidor,<\/strong> atendendo \u00e0s necessidades individuais em um ambiente altamente diversificado.<\/p>\n\n\n\n

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4 passos para automatizar seu atendimento ao cliente<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tBaixar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

Dados + IA + CRM<\/h2>\n\n\n\n

A Plataforma Digital de Energia da <\/strong>Salesforce<\/strong><\/a> ajuda <\/strong>a dar \u00eanfase aos relacionamentos entre empresas e consumidores. Ela permite que os clientes ativos, colaboradores e parceiros se comuniquem e contribuam efetivamente, impulsionados pelo poder dos dados e da intelig\u00eancia artificial.<\/strong> Isso acontece em uma escala que \u00e9 fundamental para alcan\u00e7ar a transforma\u00e7\u00e3o necess\u00e1ria no setor de energia.

LEIA MAIS: <\/strong>Intelig\u00eancia Artificial no CRM<\/strong><\/a><\/p>\n\n\n\n

A Salesforce tem clientes pioneiros no mundo da energia sustent\u00e1vel <\/h2>\n\n\n\n

A empresa NextEra Energy<\/strong> se concentra na gera\u00e7\u00e3o de energia a partir de fontes verdes<\/strong>, como energia solar e e\u00f3lica. Seus servi\u00e7os s\u00e3o fornecidos em 49 estados dos Estados Unidos, al\u00e9m de prov\u00edncias canadenses e mais 43 pa\u00edses, tornando-a uma das maiores empresas de servi\u00e7os p\u00fablicos do mundo.<\/strong> A empresa possui uma vis\u00e3o voltada para alcan\u00e7ar emiss\u00f5es de carbono zero.

<\/strong>Dentro do grupo NextEra Energy, a Florida Power & Light (FPL)<\/strong> atende a seis milh\u00f5es de clientes. Em sua busca por aprimorar seus servi\u00e7os e processos, a FPL optou por investir em plataformas empresariais espec\u00edficas. A Salesforce desempenha um papel essencial nessa jornada, fornecendo uma vis\u00e3o abrangente do cliente atrav\u00e9s do Customer 360<\/a>.<\/p>\n\n\n\n

O Customer 360 \u00e9 uma ferramenta que integra a experi\u00eancia do cliente<\/a>. Assim, foi poss\u00edvel que a FPL  melhorasse a sua intera\u00e7\u00e3o com os consumidores e a efici\u00eancia operacional.<\/strong> Essa integra\u00e7\u00e3o e uso do Salesforce CRM s\u00e3o uma parte fundamental da estrat\u00e9gia da FPL para aprimorar seus servi\u00e7os e manter um foco cont\u00ednuo no cliente.<\/strong><\/p>\n\n\n\n

LEIA MAIS:<\/strong> Como personalizar a experi\u00eancia B2B<\/strong><\/a><\/p>\n\n\n\n

A seguir: como a Salesforce ajuda na gest\u00e3o de energia?<\/h2>\n\n\n\n

Este conte\u00fado faz parte de uma s\u00e9rie de 4 artigos discutindo sobre o estado atual do mercado de energia e as tend\u00eancias para o futuro. Confira o pr\u00f3ximo conte\u00fado desta s\u00e9rie, bem como todos os outros:<\/p>\n\n\n\n

    \n
  1. Mudan\u00e7as clim\u00e1ticas e mercado de energia: como se preparar?<\/a><\/li>\n\n\n\n
  2. Transi\u00e7\u00e3o energ\u00e9tica: como se adaptar?<\/a><\/li>\n\n\n\n
  3. Salesforce para gest\u00e3o de energia: como podemos ajudar?<\/strong><\/a><\/li>\n\n\n\n
  4. Energy & Utilities Cloud: tend\u00eancias para o futuro<\/a><\/li>\n<\/ol>\n\n\n\n

    Aproveite para conferir todas as funcionalidades do Energy and Utilities Cloud<\/a> e entender como o nosso CRM transforma o futuro da energia. Bom trabalho e at\u00e9 a pr\u00f3xima!<\/p>\n\n\n\n

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    Energy & Utilities Cloud<\/h2>\n\t\t\t\t\t\t\t

    Ganhe mais visibilidade na era digital e ofere\u00e7a aos clientes residenciais e comerciais um servi\u00e7o de qualidade em qualquer lugar.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

    \n\t\t\t\t\tConhecer solu\u00e7\u00e3o<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
    \n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
    <\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

    Como fazer sua empresa se adaptar \u00e0 transi\u00e7\u00e3o energ\u00e9tica? A resposta voc\u00ea encontra aqui. Boa leitura! <\/p>\n","protected":false},"author":20,"featured_media":20665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[990,983,1004,937,961,908],"sf_content_type":[],"blog":[1148,1160,1166,1187,1188,1189,1197,1261,1288],"coauthors":[1083],"class_list":["post-20663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-industry","sf_topic-energy-and-utilities","sf_topic-public-sector","sf_topic-leadership","sf_topic-ceo","sf_topic-thought-leadership","blog-energy-and-utilities","blog-public-sector","blog-customer-360","blog-ceo","blog-cio","blog-cmo","blog-c-suite","blog-leadership","blog-thought-leadership"],"yoast_head":"\nTransi\u00e7\u00e3o energ\u00e9tica: como se adaptar? | Salesforce<\/title>\n<meta name=\"description\" content=\"Como fazer sua empresa se adaptar \u00e0 transi\u00e7\u00e3o energ\u00e9tica? 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