{"id":22019,"date":"2024-10-04T13:27:24","date_gmt":"2024-10-04T13:27:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22019"},"modified":"2024-10-22T18:33:35","modified_gmt":"2024-10-22T18:33:35","slug":"experiencia-do-cliente-educacao","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/","title":{"rendered":"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o"},"content":{"rendered":"\n<p>No setor de educa\u00e7\u00e3o, enfrentamos alguns desafios que impactam diretamente a experi\u00eancia do cliente. Desde a adapta\u00e7\u00e3o \u00e0s novas tecnologias at\u00e9 a personaliza\u00e7\u00e3o do ensino, as institui\u00e7\u00f5es educacionais precisam constantemente buscar maneiras de melhorar suas opera\u00e7\u00f5es e atendimento. <\/p>\n\n\n\n<p>A integra\u00e7\u00e3o eficaz de processos de vendas, marketing e atendimento ao estudante \u00e9 fundamental para superar esses desafios e elevar a satisfa\u00e7\u00e3o dos alunos.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>O que vir\u00e1 pela frente:<\/h6><ul><li><a href=\"#h-qual-a-importancia-de-melhorar-a-experiencia-do-cliente-no-setor-de-educacao\" data-level=\"2\">Qual a import\u00e2ncia de melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o<\/a><\/li><li><a href=\"#h-como-melhorar-a-experiencia-do-cliente-com-salesforce\" data-level=\"2\">Como melhorar a experi\u00eancia do cliente com Salesforce<\/a><\/li><li><a href=\"#h-quer-saber-mais-sobre-experiencia-do-cliente-no-setor-de-educacao\" data-level=\"2\">Quer saber mais sobre experi\u00eancia do cliente no setor de educa\u00e7\u00e3o?<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Uma checklist para avaliar sua experi\u00eancia do cliente<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">H\u00e1 v\u00e1rias maneiras de mensurar e avaliar a experi\u00eancia do cliente (CX). Acesse uma checklist para saber como a sua CX est\u00e1 se saindo.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/form\/pdf\/checklist_for_rating_your_customer_experience\/\">Baixar checklist<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qual-a-importancia-de-melhorar-a-experiencia-do-cliente-no-setor-de-educacao\">Qual a import\u00e2ncia de melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o<\/h2>\n\n\n\n<p>Uma experi\u00eancia positiva n\u00e3o s\u00f3 aumenta a satisfa\u00e7\u00e3o e reten\u00e7\u00e3o dos alunos, mas tamb\u00e9m fortalece a reputa\u00e7\u00e3o da institui\u00e7\u00e3o, atraindo mais inscri\u00e7\u00f5es e parcerias. <\/p>\n\n\n\n<p>Al\u00e9m disso, uma boa experi\u00eancia do aluno pode influenciar diretamente seu desempenho acad\u00eamico e profissional, refletindo positivamente na institui\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quais-sao-os-beneficios\">Quais s\u00e3o os benef\u00edcios?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maior efici\u00eancia operacional:<\/strong> As equipes podem realizar as tarefas de maneira \u00e1gil e integrada a outras ferramentas.<\/li>\n\n\n\n<li><strong>Melhor satisfa\u00e7\u00e3o do aluno:<\/strong> O atendimento eficaz \u00e9 fundamental para manter os clientes satisfeitos.<\/li>\n\n\n\n<li><strong>Aumento da reten\u00e7\u00e3o e lealdade:<\/strong> Processos bem estruturados aumentam a reten\u00e7\u00e3o do aluno na institui\u00e7\u00e3o de ensino atrav\u00e9s da capacidade de oferecer uma experi\u00eancia educacional personalizada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-melhorar-a-experiencia-do-cliente-com-salesforce\">Como melhorar a experi\u00eancia do cliente com Salesforce<\/h2>\n\n\n\n<p>Para melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o, a Salesforce oferece uma gama de produtos e solu\u00e7\u00f5es que podem ser integrados para otimizar todos os aspectos do atendimento ao aluno.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.salesforce.com\/br\/sales\/cpq\/\">CPQ (Configure, Price, Quote):<\/a><\/strong> ajuda a agilizar as a\u00e7\u00f5es de precifica\u00e7\u00e3o e dura\u00e7\u00e3o das campanhas.\u00a0<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/br\/sales\/\">Sales Cloud:<\/a><\/strong> gerencia a capta\u00e7\u00e3o e convers\u00e3o de leads.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/br\/marketing\/\">Marketing Cloud:<\/a><\/strong> otimiza os canais de comunica\u00e7\u00e3o com estrat\u00e9gias de marketing digital eficazes.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/service\/\"><strong>Service Cloud:<\/strong> <\/a>centraliza o atendimento ao cliente, proporcionando um atendimento mais organizado e eficiente.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>A integra\u00e7\u00e3o do <strong>WhatsApp, Email e SMS<\/strong> com essas plataformas permite comunica\u00e7\u00f5es instant\u00e2neas e eficazes, garantindo que os alunos recebam as informa\u00e7\u00f5es de que precisam sem demoras. <\/p>\n\n\n\n<p>Al\u00e9m disso, a integra\u00e7\u00e3o do <strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/einstein-copilot\/\">Einstein Copilot<\/a><\/strong> com o Service Cloud oferece recursos avan\u00e7ados como resumos de chat, respostas conscientes do contexto e recomenda\u00e7\u00f5es, melhorando ainda mais a gest\u00e3o das intera\u00e7\u00f5es com os alunos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quer-saber-mais-sobre-experiencia-do-cliente-no-setor-de-educacao\">Quer saber mais sobre experi\u00eancia do cliente no setor de educa\u00e7\u00e3o?<\/h2>\n\n\n\n<p>Com as solu\u00e7\u00f5es da Salesforce, as institui\u00e7\u00f5es podem oferecer uma experi\u00eancia mais personalizada e eficiente para os alunos. <\/p>\n\n\n\n<p>Visite nosso Centro de Recursos\u00a0 e <a href=\"https:\/\/www.salesforce.com\/br\/form\/contact\/contactme\/\">entre em contato<\/a> para saber mais sobre o Salesforce. Bons neg\u00f3cios e at\u00e9 a pr\u00f3xima!\u00a0<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Conhe\u00e7a o poder do Customer 360<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">A magia dos dados ao alcance de todas as equipes. Reuna as equipes de marketing, vendas, e-commerce, atendimento e TI, em torno do cliente e centralize sua opera\u00e7\u00e3o em uma \u00fanica plataforma. <\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/products\/\">Ver mais<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Melhorar a experi\u00eancia dos alunos \u00e9 importante para fortalecer a reputa\u00e7\u00e3o das institui\u00e7\u00f5es de ensino. Descubra como fazer isso e como a Salesforce pode ser uma aliada nesse processo.<\/p>\n","protected":false},"author":20,"featured_media":22020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"8307bee2a754438fa33379054fc6cbcb","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[835,837,861,1004],"sf_content_type":[],"blog":[1147,1160,1200,1201,1206],"coauthors":[838],"class_list":["post-22019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-marketing","sf_topic-service","sf_topic-public-sector","blog-education","blog-public-sector","blog-marketing","blog-sales","blog-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o | Salesforce<\/title>\n<meta name=\"description\" content=\"Melhorar a experi\u00eancia dos alunos \u00e9 importante para fortalecer a reputa\u00e7\u00e3o das institui\u00e7\u00f5es de ensino. Descubra como fazer isso e como a Salesforce pode ser uma aliada nesse processo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Melhorar a experi\u00eancia dos alunos \u00e9 importante para fortalecer a reputa\u00e7\u00e3o das institui\u00e7\u00f5es de ensino. Descubra como fazer isso e como a Salesforce pode ser uma aliada nesse processo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-04T13:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T18:33:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Salesforce Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henrique S\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Salesforce Brasil\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/721817ecd0471fdcdbe63bb84fea85dc\"}],\"headline\":\"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o\",\"datePublished\":\"2024-10-04T13:27:24+00:00\",\"dateModified\":\"2024-10-22T18:33:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/\"},\"wordCount\":495,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/\",\"name\":\"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp\",\"datePublished\":\"2024-10-04T13:27:24+00:00\",\"dateModified\":\"2024-10-22T18:33:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/382adab553ea7d801d83caa644d32806\"},\"description\":\"Melhorar a experi\u00eancia dos alunos \u00e9 importante para fortalecer a reputa\u00e7\u00e3o das institui\u00e7\u00f5es de ensino. Descubra como fazer isso e como a Salesforce pode ser uma aliada nesse processo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp\",\"contentUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Not\u00edcias, dicas e insights do l\u00edder global em nuvem\",\"alternateName\":\"Salesforce Brasil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/721817ecd0471fdcdbe63bb84fea85dc\",\"name\":\"Salesforce Brasil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/1d313068b0a89247f1ca07d456b4f5e0\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/07\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/07\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Brasil\"},\"description\":\"Somos uma plataforma de gerenciamento de relacionamento com o cliente (CRM) baseada na nuvem, que permite com que empresas possam gerenciar e integrar todas as suas opera\u00e7\u00f5es, como vendas, marketing, atendimento, ecommerce e TI em um lugar s\u00f3.\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/author\/salesforce-brasil\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o | Salesforce","description":"Melhorar a experi\u00eancia dos alunos \u00e9 importante para fortalecer a reputa\u00e7\u00e3o das institui\u00e7\u00f5es de ensino. Descubra como fazer isso e como a Salesforce pode ser uma aliada nesse processo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/","og_locale":"pt_BR","og_type":"article","og_title":"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o","og_description":"Melhorar a experi\u00eancia dos alunos \u00e9 importante para fortalecer a reputa\u00e7\u00e3o das institui\u00e7\u00f5es de ensino. Descubra como fazer isso e como a Salesforce pode ser uma aliada nesse processo.","og_url":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/","og_site_name":"Salesforce","article_published_time":"2024-10-04T13:27:24+00:00","article_modified_time":"2024-10-22T18:33:35+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp","type":"image\/webp"}],"author":"Salesforce Brasil","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Henrique S\u00e1","Est. tempo de leitura":"3 minutos","Written by":"Salesforce Brasil"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/721817ecd0471fdcdbe63bb84fea85dc"}],"headline":"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o","datePublished":"2024-10-04T13:27:24+00:00","dateModified":"2024-10-22T18:33:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/"},"wordCount":495,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp","inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/","url":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/","name":"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp","datePublished":"2024-10-04T13:27:24+00:00","dateModified":"2024-10-22T18:33:35+00:00","author":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/382adab553ea7d801d83caa644d32806"},"description":"Melhorar a experi\u00eancia dos alunos \u00e9 importante para fortalecer a reputa\u00e7\u00e3o das institui\u00e7\u00f5es de ensino. Descubra como fazer isso e como a Salesforce pode ser uma aliada nesse processo.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#primaryimage","url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp","contentUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp","width":1500,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/br\/blog\/experiencia-do-cliente-educacao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/br\/blog\/"},{"@type":"ListItem","position":2,"name":"Como melhorar a experi\u00eancia do cliente no setor de educa\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/br\/blog\/#website","url":"https:\/\/www.salesforce.com\/br\/blog\/","name":"Salesforce","description":"Not\u00edcias, dicas e insights do l\u00edder global em nuvem","alternateName":"Salesforce Brasil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/721817ecd0471fdcdbe63bb84fea85dc","name":"Salesforce Brasil","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/1d313068b0a89247f1ca07d456b4f5e0","url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/07\/Salesforce-logo.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/07\/Salesforce-logo.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Brasil"},"description":"Somos uma plataforma de gerenciamento de relacionamento com o cliente (CRM) baseada na nuvem, que permite com que empresas possam gerenciar e integrar todas as suas opera\u00e7\u00f5es, como vendas, marketing, atendimento, ecommerce e TI em um lugar s\u00f3.","url":"https:\/\/www.salesforce.com\/br\/blog\/author\/salesforce-brasil\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/011224_Education-Trends-to-Watch-in-2024_A.webp","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/br\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/22019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/comments?post=22019"}],"version-history":[{"count":1,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/22019\/revisions"}],"predecessor-version":[{"id":22021,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/22019\/revisions\/22021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/media\/22020"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/media?parent=22019"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/sf_topic?post=22019"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/sf_content_type?post=22019"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/blog?post=22019"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/coauthors?post=22019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}