{"id":22193,"date":"2025-01-20T17:53:30","date_gmt":"2025-01-20T17:53:30","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22193"},"modified":"2026-04-23T18:16:14","modified_gmt":"2026-04-23T18:16:14","slug":"inventing-future-of-ai-agents","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/inventing-future-of-ai-agents\/","title":{"rendered":"Inventando o Futuro dos Agentes: Uma Jornada pela Inova\u00e7\u00e3o\u00a0"},"content":{"rendered":"<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>A melhor maneira de prever o futuro \u00e9 invent\u00e1-lo.<\/strong><\/p>\n<\/blockquote>\n<span class=\"citation-role\"><em>Alan Kay \u2013 Pioneiro da Ci\u00eancia da Computa\u00e7\u00e3o<\/em>\u00a0<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Inventando o Futuro dos Agentes: Uma Jornada pela Inova\u00e7\u00e3o\u00a0\" https:\/\/www.salesforce.com\/br\/blog\/inventing-future-of-ai-agents\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>A computa\u00e7\u00e3o sempre avan\u00e7ou em um movimento irregular, cheio de paradas e recome\u00e7os \u2014 o que os bi\u00f3logos chamam de equil\u00edbrio pontuado. Novas capacidades tecnol\u00f3gicas surgem gradualmente em laborat\u00f3rios de pesquisa e nas oficinas de inventores independentes, at\u00e9 que, de repente, algo novo parece estar prestes a surgir. Feitos pioneiros de inven\u00e7\u00e3o seguem este momento, mudando o eixo do que \u00e9 poss\u00edvel. De repente, encontramos um novo paradigma e testemunhamos plataformas que desencadeiam ondas de inova\u00e7\u00e3o. Exemplos incluem o Apple Macintosh, o iPhone e a nossa pr\u00f3pria <a href=\"https:\/\/www.salesforce.com\/br\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>, que introduziu um modelo de software como servi\u00e7o (<a href=\"https:\/\/www.salesforce.com\/br\/saas\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS)<\/a> no mercado empresarial e deu origem a uma ind\u00fastria inteira.&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>De repente, encontramos um novo paradigma e testemunhamos plataformas que desencadeiam ondas de inova\u00e7\u00e3o.<\/em><\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Inventando o Futuro dos Agentes: Uma Jornada pela Inova\u00e7\u00e3o\u00a0\" https:\/\/www.salesforce.com\/br\/blog\/inventing-future-of-ai-agents\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Alan Kay foi um desses pioneiros. Em 1971, quando come\u00e7ou seu trabalho no Xerox PARC, os computadores com os quais ele trabalhava eram do tamanho de uma sala, e apenas quatro deles estavam conectados \u00e0 nascente ARPAnet, precursora da Internet. Kay, um m\u00fasico talentoso, trouxe uma sensibilidade human\u00edstica \u00e0 inova\u00e7\u00e3o, o que o ajudou a criar o Dynabook, uma vis\u00e3o ousada para a computa\u00e7\u00e3o pessoal, em 1972. O Dynabook era um laptop com bateria, tela sens\u00edvel ao toque e acesso sem fio a todas as informa\u00e7\u00f5es do mundo e, mais radicalmente, adequado at\u00e9 para crian\u00e7as. Kay e sua equipe no PARC continuaram a inventar muitos dos blocos de constru\u00e7\u00e3o fundamentais da computa\u00e7\u00e3o pessoal moderna, incluindo janelas sobrepostas, a interface gr\u00e1fica do usu\u00e1rio e a programa\u00e7\u00e3o din\u00e2mica orientada a objetos. Mais tarde, na Apple, Kay tamb\u00e9m ajudou a desenvolver a vis\u00e3o para o ic\u00f4nico v\u00eddeo de 1987, <em>Apple Knowledge Navigator<\/em>, um claro precursor do iPad e do iPhone.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>O que vem pela frente:<\/h6><ul><li><a href=\"#h-agentforce-traz-o-futuro-para-o-presente-um-salto-na-inovacao-em-ia-nbsp\" data-level=\"2\">Agentforce Traz o Futuro para o Presente: Um Salto na Inova\u00e7\u00e3o em IA&nbsp;<\/a><\/li><li><a href=\"#h-o-fim-do-comeco-para-uma-nova-era-da-ia-o-impacto-do-agentforce-nbsp\" data-level=\"2\">\u201cO Fim do Come\u00e7o\u201d para uma Nova Era da IA: O Impacto do Agentforce&nbsp;<\/a><\/li><li><a href=\"#h-da-imaginacao-para-a-construcao-do-futuro-agentforce-como-catalisador-da-inovacao-nbsp\" data-level=\"2\">Da Imagina\u00e7\u00e3o para a Constru\u00e7\u00e3o do Futuro: Agentforce como Catalisador da Inova\u00e7\u00e3o&nbsp;<\/a><\/li><li><a href=\"#h-gostou-de-saber-mais-sobre-ia\" data-level=\"2\">Gostou de saber mais sobre IA?<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">6 estrat\u00e9gias para usar IA generativa com seguran\u00e7a<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/resources\/research-reports\/trusted-gen-ai-report-2024\/\">Baixar guia<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agentforce-traz-o-futuro-para-o-presente-um-salto-na-inovacao-em-ia-nbsp\">Agentforce Traz o Futuro para o Presente: Um Salto na Inova\u00e7\u00e3o em IA&nbsp;<\/h2>\n\n\n\n<p>A dan\u00e7a simbi\u00f3tica entre o trabalho de idealiza\u00e7\u00e3o e o desenvolvimento de possibilidades tecnol\u00f3gicas brutas veio \u00e0 mente quando o <em>Salesforce Futures<\/em> refletiu sobre o lan\u00e7amento do <a href=\"https:\/\/www.salesforce.com\/br\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> no Dreamforce 2024. Um ano antes, no Dreamforce 2023, buscamos inspira\u00e7\u00e3o expl\u00edcita no <em>Apple Knowledge Navigator<\/em> para criar nosso filme <em>Salesforce 2030<\/em>, que apresentou uma vis\u00e3o de humanos colaborando de forma fluida com agentes de IA sofisticados e aut\u00f4nomos. Mais recentemente, edi\u00e7\u00f5es da nossa revista, como <em>Personal AI Agents<\/em> e <em>Agents at Work<\/em>, preencheram a lacuna entre a imagina\u00e7\u00e3o e as capacidades emergentes dos agentes, mostrando como eles podem transformar os neg\u00f3cios como os conhecemos.&nbsp;<\/p>\n\n\n\n<p>O Agentforce, uma su\u00edte de agentes e ferramentas personaliz\u00e1veis na <em>Salesforce Platform<\/em>, oferece uma solu\u00e7\u00e3o elegante para a complexidade de implementar ferramentas de IA. Ele aborda os desafios que as empresas enfrentam ao integrar diferentes componentes do ecossistema de IA \u2014 dados, modelos, infraestrutura e aplica\u00e7\u00f5es \u2014 em um sistema unificado e funcional. Al\u00e9m disso, aproveita capacidades essenciais da <em>Salesforce Platform<\/em>, como metadados, permiss\u00f5es e seguran\u00e7a. Ferramentas como o <em>Agent Builder<\/em> e o <em>Model Builder<\/em> permitem que as organiza\u00e7\u00f5es criem, personalizem e implementem agentes de IA com facilidade, enquanto o <em>Atlas Reasoning Engine<\/em> da Salesforce capacita os agentes a lidar autonomamente com tarefas rotineiras e complexas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-fim-do-comeco-para-uma-nova-era-da-ia-o-impacto-do-agentforce-nbsp\">\u201cO Fim do Come\u00e7o\u201d para uma Nova Era da IA: O Impacto do Agentforce&nbsp;<\/h2>\n\n\n\n<p>O Agentforce \u00e9 uma inova\u00e7\u00e3o incr\u00edvel para a Salesforce e o mundo dos neg\u00f3cios, tanto que mais de 10.000 pessoas no Dreamforce 2024 correram para criar seus pr\u00f3prios agentes. Os clientes entraram na experi\u00eancia <em>Agent Builder<\/em> durante o evento e transformaram instru\u00e7\u00f5es verbais em agentes funcionais em menos de 15 minutos. Para nossa equipe e os clientes com quem interagimos, parecia que o futuro estava sendo inventado e trazido ao presente bem diante de nossos olhos.&nbsp;<\/p>\n\n\n\n<p>Esses n\u00e3o s\u00e3o apenas mais uma vers\u00e3o de chatbots. Eles representam uma nova gera\u00e7\u00e3o de IA que pode redefinir como as empresas operam e oferecem experi\u00eancias superiores aos clientes. Isso levou empresas como Saks, OpenTable e Wiley a adotarem rapidamente essa tecnologia. Kevin Quigley, Diretor de Melhoria Cont\u00ednua na Wiley, descreveu assim: <em>\u201cFoi emocionante colocar nosso primeiro agente em funcionamento gra\u00e7as ao construtor sem c\u00f3digo, e vimos um aumento de mais de 40% na resolu\u00e7\u00e3o de casos, superando nosso antigo bot.\u201d<\/em>&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Esses n\u00e3o s\u00e3o apenas mais uma vers\u00e3o de chatbots. Eles representam uma nova gera\u00e7\u00e3o de IA que pode redefinir como as empresas operam e oferecem experi\u00eancias superiores aos clientes.&#8221;<\/em><\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Inventando o Futuro dos Agentes: Uma Jornada pela Inova\u00e7\u00e3o\u00a0\" https:\/\/www.salesforce.com\/br\/blog\/inventing-future-of-ai-agents\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Quando vemos sinais como esses no presente, nossa aten\u00e7\u00e3o se volta para o potencial plaus\u00edvel do futuro. Em breve, esperamos orquestra\u00e7\u00f5es mais complexas de m\u00faltiplos agentes resolvendo desafios de ordem superior no ambiente corporativo, como a simula\u00e7\u00e3o de lan\u00e7amentos de novos produtos ou campanhas de marketing. No lado do consumidor, prevemos que as capacidades de agentes chegar\u00e3o a dispositivos e aplicativos de uso di\u00e1rio. Esses desenvolvimentos prometem transformar tanto a maneira como o trabalho \u00e9 realizado quanto a forma como as empresas se conectam com seus clientes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-da-imaginacao-para-a-construcao-do-futuro-agentforce-como-catalisador-da-inovacao-nbsp\">Da Imagina\u00e7\u00e3o para a Constru\u00e7\u00e3o do Futuro: Agentforce como Catalisador da Inova\u00e7\u00e3o&nbsp;<\/h2>\n\n\n\n<p>A especula\u00e7\u00e3o nos leva at\u00e9 certo ponto. No pr\u00f3ximo ano, com o Agentforce dispon\u00edvel globalmente, ferramentas poderosas e aut\u00f4nomas estar\u00e3o nas m\u00e3os de centenas de milhares de clientes da Salesforce ao redor do mundo. Acreditamos que a capacidade desses clientes de expressar suas necessidades de neg\u00f3cios por meio de agentes revelar\u00e1 casos de uso e aplica\u00e7\u00f5es que nunca poder\u00edamos imaginar. O Agentforce n\u00e3o \u00e9 apenas um produto; \u00e9 uma plataforma de experimenta\u00e7\u00e3o.&nbsp;<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>O Agentforce n\u00e3o \u00e9 apenas um produto; \u00e9 uma plataforma de experimenta\u00e7\u00e3o.<\/em><\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Inventando%20o%20Futuro%20dos%20Agentes%3A%20Uma%20Jornada%20pela%20Inova%C3%A7%C3%A3o%C2%A0&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Finventing-future-of-ai-agents%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Inventando o Futuro dos Agentes: Uma Jornada pela Inova\u00e7\u00e3o\u00a0\" https:\/\/www.salesforce.com\/br\/blog\/inventing-future-of-ai-agents\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Como em toda grande mudan\u00e7a tecnol\u00f3gica anterior \u2014 incluindo aquelas em que Alan Kay e sua equipe no PARC tiveram participa\u00e7\u00e3o \u2014 a verdadeira magia n\u00e3o estar\u00e1 no que constru\u00edmos, mas no que as pessoas far\u00e3o com isso. Inventar o futuro significa reconhecer que ele \u00e9 moldado por cada intera\u00e7\u00e3o, cada agente implementado e cada problema resolvido de maneiras novas e inesperadas. Para o <em>Salesforce Futures<\/em>, isso sinaliza a necessidade de uma mudan\u00e7a: de antecipar e imaginar o futuro para mergulhar e mold\u00e1-lo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gostou-de-saber-mais-sobre-ia\"><strong>Gostou de saber mais sobre IA?<\/strong><\/h2>\n\n\n\n<p>Nosso&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/blog\/\">blog<\/a>&nbsp;e&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/resources\/\">Centro de Recursos<\/a>&nbsp;est\u00e3o sempre atualizados com novidades e conte\u00fados sobre&nbsp;<strong>CRM<\/strong>&nbsp;e<strong>&nbsp;intelig\u00eancia artificial.<\/strong>&nbsp;Abaixo sugerimos outras leituras que podem ser \u00fateis a voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/br\/agentforce\/\">Saiba mais sobre o Agentforce<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/ai-agent-myths\/\">5 Mitos sobre Agentes de IA e a verdade por tr\u00e1s deles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/agentforce\/what-are-ai-agents\/\">O que s\u00e3o os agentes de IA? O guia completo<\/a><\/li>\n<\/ul>\n\n\n\n<p>Aproveite para conferir todas as funcionalidades do&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/agentforce\/\">Agentforce<\/a> e entender como ele pode transformar os seus resultados.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Conhe\u00e7a o Agentforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Humanos e Agentes se unem pelo sucesso do cliente. Crie e personalize agentes de IA aut\u00f4nomos para ajudar continuamente seus colaboradores e clientes.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/form\/agentforce\/demo\/\">Ver demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descubra como feitos pioneiros de inova\u00e7\u00e3o, inspirados por vision\u00e1rios como Alan Kay, moldaram paradigmas tecnol\u00f3gicos, desde a computa\u00e7\u00e3o pessoal at\u00e9 plataformas empresariais como o Salesforce.<\/p>\n","protected":false},"author":788,"featured_media":22194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"d81806a98ed04841a7144226e66de9c7","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[986,1299],"sf_content_type":[],"blog":[],"coauthors":[1104],"class_list":["post-22193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-generative-ai","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inventando o Futuro dos Agentes: Uma Jornada pela Inova\u00e7\u00e3o\u00a0 | Salesforce<\/title>\n<meta name=\"description\" content=\"Descubra como feitos pioneiros de inova\u00e7\u00e3o, inspirados por vision\u00e1rios como Alan Kay, moldaram paradigmas tecnol\u00f3gicos, desde a computa\u00e7\u00e3o pessoal at\u00e9 plataformas empresariais como o Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/br\/blog\/inventing-future-of-ai-agents\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inventando o Futuro dos Agentes: Uma Jornada pela Inova\u00e7\u00e3o\u00a0\" \/>\n<meta property=\"og:description\" content=\"Descubra como feitos pioneiros de inova\u00e7\u00e3o, inspirados por vision\u00e1rios como Alan Kay, moldaram paradigmas tecnol\u00f3gicos, desde a computa\u00e7\u00e3o pessoal at\u00e9 plataformas empresariais como o Salesforce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/br\/blog\/inventing-future-of-ai-agents\/\" \/>\n<meta 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