{"id":22197,"date":"2025-01-21T19:04:33","date_gmt":"2025-01-21T19:04:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22197"},"modified":"2026-02-13T14:45:43","modified_gmt":"2026-02-13T14:45:43","slug":"agentforce-for-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/agentforce-for-marketing\/","title":{"rendered":"5 maneiras pelas quais o Agentforce pode impulsionar sua estrat\u00e9gia de marketing"},"content":{"rendered":"\n<p>Agentforce para marketing n\u00e3o \u00e9 apenas uma ferramenta de automa\u00e7\u00e3o: \u00e9 um aliado essencial que permite oferecer as experi\u00eancias personalizadas e flu\u00eddas que seus clientes esperam. [Aleona Pollauf para Salesforce]&nbsp;<\/p>\n\n\n\n<p>Agentforce ajuda as equipes de marketing a fortalecer suas rela\u00e7\u00f5es, desde conversas personalizadas at\u00e9 estrat\u00e9gias proativas de reten\u00e7\u00e3o. Veja como:&nbsp;<\/p>\n\n\n\n<p>Construir rela\u00e7\u00f5es significativas com os clientes n\u00e3o \u00e9 apenas um objetivo, mas uma necessidade. Eles esperam que as marcas os conhe\u00e7am, entendam suas necessidades e ofere\u00e7am experi\u00eancias conectadas e consistentes em cada intera\u00e7\u00e3o. Dados e intelig\u00eancia artificial podem ajudar as equipes de marketing a alcan\u00e7ar esses clientes de novas formas e com mais efici\u00eancia.&nbsp;<\/p>\n\n\n\n<p>No entanto, muitas organiza\u00e7\u00f5es ainda n\u00e3o aproveitam totalmente esse potencial. Segundo nosso relat\u00f3rio \u201cState of Marketing\u201d, apenas 32% dos profissionais de marketing est\u00e3o completamente satisfeitos com o uso que fazem dos dados dos clientes para criar experi\u00eancias relevantes.&nbsp;<\/p>\n\n\n\n<p>\u00c9 aqui que entra o <strong>Agentforce<\/strong>, uma solu\u00e7\u00e3o proativa e aut\u00f4noma que oferece suporte cont\u00ednuo e personalizado tanto para funcion\u00e1rios quanto para clientes.&nbsp;<\/p>\n\n\n\n<p>Abaixo, explore cinco casos de uso onde voc\u00ea pode projetar um agente:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>O que voc\u00ea aprender\u00e1:<\/h6><ul><li><a href=\"#h-1-automatize-conversas-personalizadas-no-whatsapp-nbsp\" data-level=\"2\">1. Automatize conversas personalizadas no WhatsApp \u00a0<\/a><\/li><li><a href=\"#h-2-crie-agendas-personalizadas-para-participantes-de-eventos-nbsp\" data-level=\"2\">2. Crie agendas personalizadas para participantes de eventos \u00a0<\/a><\/li><li><a href=\"#h-3-capture-e-qualifique-leads-com-facilidade-no-seu-site-nbsp\" data-level=\"2\">3. Capture e qualifique leads com facilidade no seu site \u00a0<\/a><\/li><li><a href=\"#h-4-melhore-a-jornada-do-cliente-com-re-priorizacao-inteligente-nbsp\" data-level=\"2\">4. Melhore a jornada do cliente com re-prioriza\u00e7\u00e3o inteligente \u00a0<\/a><\/li><li><a href=\"#h-5-reduza-a-evasao-com-promocoes-proativas-e-personalizadas-nbsp\" data-level=\"2\">5. Reduza a evas\u00e3o com promo\u00e7\u00f5es proativas e personalizadas \u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-two wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">IA Generativa para Profissionais de Marketing<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/form\/marketing\/generative-ai-for-marketing-professionals\/\">Baixar e-book<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-two.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-two.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-two.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-automatize-conversas-personalizadas-no-whatsapp-nbsp\"><strong>1. Automatize conversas personalizadas no WhatsApp<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Interagir diretamente com cada cliente que responde a uma campanha promocional no WhatsApp pode sobrecarregar qualquer equipe. Historicamente, os chatbots tinham capacidades limitadas, mas com o <strong>Agentforce<\/strong>, \u00e9 poss\u00edvel conectar um agente aut\u00f4nomo que atua como concierge pessoal diretamente no WhatsApp.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, um cliente que recebe uma oferta exclusiva pode fazer perguntas, e o agente responde instantaneamente com recomenda\u00e7\u00f5es personalizadas, informa\u00e7\u00f5es de produtos ou detalhes de pagamento. Caso o cliente precise de suporte adicional, o agente transfere a conversa para um atendente humano, mantendo a continuidade.&nbsp;<\/p>\n\n\n\n<p><strong>Por que \u00e9 importante:<\/strong>\u00a0Esse m\u00e9todo aumenta as convers\u00f5es, mant\u00e9m os clientes engajados e reduz a carga de trabalho das equipes, proporcionando uma experi\u00eancia de marca personalizada e eficiente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-crie-agendas-personalizadas-para-participantes-de-eventos-nbsp\"><strong>2. Crie agendas personalizadas para participantes de eventos<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Eventos s\u00e3o uma ferramenta valiosa para gerar conex\u00f5es e engajamento. Por\u00e9m, garantir que cada participante encontre as sess\u00f5es mais relevantes pode ser desafiador. O <strong>Agentforce<\/strong> pode ajudar a receber visitantes no site do evento, recomendando sess\u00f5es com base nos interesses e criando agendas personalizadas.&nbsp;<\/p>\n\n\n\n<p>Para participantes recorrentes, o agente pode sugerir novos conte\u00fados e completar o registro com uma agenda alinhada \u00e0s suas prefer\u00eancias.&nbsp;<\/p>\n\n\n\n<p><strong>Por que \u00e9 importante:<\/strong>\u00a0Agendas personalizadas tornam a experi\u00eancia do evento mais memor\u00e1vel, aumentando a satisfa\u00e7\u00e3o e a lealdade.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-capture-e-qualifique-leads-com-facilidade-no-seu-site-nbsp\"><strong>3. Capture e qualifique leads com facilidade no seu site<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Com o <strong>Agentforce<\/strong>, receba visitantes no seu site com recomenda\u00e7\u00f5es personalizadas, capture informa\u00e7\u00f5es de contato e ofere\u00e7a conte\u00fados exclusivos como estudos de caso ou webinars.&nbsp;<\/p>\n\n\n\n<p>Leads altamente interessados podem ser direcionados para reuni\u00f5es com representantes de vendas, garantindo um fluxo sem atritos at\u00e9 a convers\u00e3o.&nbsp;<\/p>\n\n\n\n<p><strong>Por que \u00e9 importante:<\/strong>\u00a0A captura automatizada acelera a qualifica\u00e7\u00e3o e melhora as convers\u00f5es, guiando os visitantes de maneira eficiente pelo funil de vendas.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-melhore-a-jornada-do-cliente-com-re-priorizacao-inteligente-nbsp\"><strong>4. Melhore a jornada do cliente com re-prioriza\u00e7\u00e3o inteligente<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Antes de saturar os clientes com comunica\u00e7\u00f5es, re-priorize mensagens com base em seus interesses e nos objetivos do neg\u00f3cio. Por exemplo, o <strong>Agentforce<\/strong> pode priorizar convites para eventos VIP ou an\u00fancios de produtos para clientes engajados, garantindo relev\u00e2ncia.&nbsp;<\/p>\n\n\n\n<p><strong>Por que \u00e9 importante:<\/strong>\u00a0Re-priorizar mensagens reduz cancelamentos de inscri\u00e7\u00e3o, aumenta convers\u00f5es e fortalece as rela\u00e7\u00f5es ao oferecer intera\u00e7\u00f5es mais alinhadas com o comportamento do cliente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-reduza-a-evasao-com-promocoes-proativas-e-personalizadas-nbsp\"><strong>5. Reduza a evas\u00e3o com promo\u00e7\u00f5es proativas e personalizadas<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Reten\u00e7\u00e3o de clientes \u00e9 t\u00e3o importante quanto aquisi\u00e7\u00e3o. O <strong>Agentforce<\/strong> identifica clientes em risco de evas\u00e3o e envia promo\u00e7\u00f5es personalizadas, como descontos exclusivos ou incentivos de renova\u00e7\u00e3o, para recuperar o interesse.&nbsp;<\/p>\n\n\n\n<p><strong>Por que \u00e9 importante:<\/strong>\u00a0Estrat\u00e9gias proativas de reten\u00e7\u00e3o aumentam o valor de vida do cliente, reduzem a evas\u00e3o e promovem a fidelidade \u00e0 marca com esfor\u00e7os m\u00ednimos.\u00a0<\/p>\n\n\n\n<p><strong>Agentforce n\u00e3o \u00e9 apenas uma ferramenta de automa\u00e7\u00e3o:<\/strong> \u00e9 um parceiro estrat\u00e9gico que permite oferecer as experi\u00eancias personalizadas e consistentes que seus clientes esperam. Com esses cinco casos de uso, as equipes de marketing podem aumentar o engajamento, melhorar as convers\u00f5es e construir rela\u00e7\u00f5es mais duradouras.&nbsp;<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Conhe\u00e7a o Agentforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Humanos e Agentes se unem pelo sucesso do cliente. Crie e personalize agentes de IA aut\u00f4nomos para ajudar continuamente seus colaboradores e clientes.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/form\/agentforce\/demo\/\">Ver demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descubra como o Agentforce transforma sua estrat\u00e9gia de marketing com automa\u00e7\u00e3o inteligente, agendas personalizadas, captura de leads, re-prioriza\u00e7\u00e3o de mensagens e promo\u00e7\u00f5es proativas para fidelizar clientes.<\/p>\n","protected":false},"author":522,"featured_media":22198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"028fe6f5726f4b5190efb95adf23806b","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[837,1299],"sf_content_type":[],"blog":[],"coauthors":[1107],"class_list":["post-22197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 maneiras pelas quais o Agentforce pode impulsionar sua estrat\u00e9gia de marketing | Salesforce<\/title>\n<meta name=\"description\" content=\"Descubra como o Agentforce transforma sua estrat\u00e9gia de marketing com automa\u00e7\u00e3o inteligente, agendas personalizadas, captura de leads, re-prioriza\u00e7\u00e3o de mensagens e promo\u00e7\u00f5es proativas para fidelizar clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/br\/blog\/agentforce-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 maneiras pelas quais o Agentforce pode impulsionar sua estrat\u00e9gia de marketing\" \/>\n<meta property=\"og:description\" content=\"Descubra como o Agentforce transforma sua estrat\u00e9gia de marketing com automa\u00e7\u00e3o inteligente, agendas personalizadas, captura de leads, re-prioriza\u00e7\u00e3o de mensagens e promo\u00e7\u00f5es proativas para fidelizar clientes.\" \/>\n<meta property=\"og:url\" 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\/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Daniel Hoe\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/agentforce-for-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/agentforce-for-marketing\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/82818695089282c9d33c6ed1bb2326a4\"}],\"headline\":\"5 maneiras pelas quais o Agentforce pode impulsionar sua estrat\u00e9gia de 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