{"id":22309,"date":"2025-03-28T13:21:27","date_gmt":"2025-03-28T13:21:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22309"},"modified":"2025-04-15T13:03:20","modified_gmt":"2025-04-15T13:03:20","slug":"atlas-reasoning-engine","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/atlas-reasoning-engine\/","title":{"rendered":"Atlas Reasoning Engine: a nova era da IA na Salesforce"},"content":{"rendered":"\n

Se voc\u00ea acredita que j\u00e1 viu tudo sobre Intelig\u00eancia Artificial, pense de novo. E devagar. No best-seller R\u00e1pido e Devagar: Duas Formas de Pensar, Daniel Kahneman explora como o c\u00e9rebro humano opera em dois sistemas: um intuitivo e impulsivo (System 1) e outro mais anal\u00edtico e deliberativo (System 2). Agora, imagine um CRM<\/a> com essa mesma capacidade de racioc\u00ednio. Esse \u00e9 o Atlas Reasoning Engine.<\/p>\n\n\n\n

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6 estrat\u00e9gias para usar IA generativa com seguran\u00e7a<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tBaixar guia<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Uma IA que Realmente Pensa<\/h2>\n\n\n\n

O Atlas n\u00e3o \u00e9 apenas um assistente virtual avan\u00e7ado ou um modelo de linguagem com acesso a bancos de dados. Ele representa uma nova forma de IA empresarial: capaz de planejar, revisar suas pr\u00f3prias decis\u00f5es, buscar informa\u00e7\u00f5es precisas e executar a\u00e7\u00f5es reais dentro do Salesforce.<\/p>\n\n\n\n

Essa revolu\u00e7\u00e3o s\u00f3 \u00e9 poss\u00edvel gra\u00e7as \u00e0 tecnologia em grafos, que permite conex\u00f5es inteligentes entre conceitos, fluxos de trabalho e processos de neg\u00f3cios. O resultado? Decis\u00f5es mais precisas e contextualizadas, eliminando respostas gen\u00e9ricas e inconsistentes.<\/p>\n\n\n\n

O que Torna o Atlas Diferente?<\/h2>\n\n\n\n

1. IA Deliberativa (System 2 AI)<\/h3>\n\n\n\n

Ao contr\u00e1rio das IAs tradicionais que simplesmente geram respostas r\u00e1pidas, o Atlas reflete antes de agir. Ele revisa informa\u00e7\u00f5es, avalia op\u00e7\u00f5es e garante que suas a\u00e7\u00f5es tenham base l\u00f3gica e contextual.<\/p>\n\n\n\n

2. Tecnologia em Grafos para Conectar Ideias<\/h3>\n\n\n\n

O Atlas n\u00e3o trabalha com dados isolados. Ele analisa contextos e interliga informa\u00e7\u00f5es de forma inteligente. Se um cliente tem um problema de pagamento e um ticket aberto no suporte, ele conecta esses pontos automaticamente para uma solu\u00e7\u00e3o mais eficiente.<\/p>\n\n\n\n

3. Busca de Dados Inteligente (RAG – Retrieval Augmented Generation)<\/h3>\n\n\n\n

Em vez de confiar apenas na mem\u00f3ria de um modelo de linguagem, o Atlas busca dados em tempo real no Salesforce Data Cloud. Isso garante respostas sempre baseadas em informa\u00e7\u00f5es atualizadas e precisas, conceito que est\u00e1 sendo nomeado como RAG – Retrieval Augmented Generation<\/a>.<\/p>\n\n\n\n

4. Capacidade de Execu\u00e7\u00e3o<\/h3>\n\n\n\n

O Atlas n\u00e3o apenas responde; ele age. Se um cliente solicitar o reagendamento de uma reuni\u00e3o ou a altera\u00e7\u00e3o de uma configura\u00e7\u00e3o, o Atlas pode executar essas tarefas diretamente, integrando-se ao Salesforce Flow, MuleSoft e Apex.<\/p>\n\n\n\n

5. Coordena\u00e7\u00e3o entre M\u00faltiplos Agentes<\/h3>\n\n\n\n

O Atlas permite que diversos agentes de IA colaborem em tempo real. Enquanto um lida com atendimento ao cliente, outro pode verificar dados financeiros e um terceiro processar solicita\u00e7\u00f5es, tudo de forma coordenada e eficiente.<\/p>\n\n\n\n

6. Configura\u00e7\u00e3o Simples via YAML<\/h3>\n\n\n\n

Empresas podem ajustar e personalizar o Atlas sem necessidade de c\u00f3digo complexo. A configura\u00e7\u00e3o via YAML permite a cria\u00e7\u00e3o r\u00e1pida de novos agentes e fluxos de trabalho.<\/p>\n\n\n\n

7. Seguran\u00e7a e Conformidade de N\u00edvel Empresarial<\/h3>\n\n\n\n

Rodando na infraestrutura Hyperforce, o Atlas segue os mais altos padr\u00f5es de seguran\u00e7a e conformidade, garantindo prote\u00e7\u00e3o total dos dados das empresas.<\/p>\n\n\n\n

A Revolu\u00e7\u00e3o da IA Come\u00e7a Agora<\/h2>\n\n\n\n

Mais do que um assistente de IA<\/a>, o Atlas Reasoning Engine representa um salto evolutivo no uso da intelig\u00eancia artificial para neg\u00f3cios. Ele n\u00e3o apenas responde perguntas, mas pensa, conecta informa\u00e7\u00f5es e toma decis\u00f5es estrat\u00e9gicas.<\/p>\n\n\n\n

Se o futuro da IA \u00e9 sobre m\u00e1quinas que realmente raciocinam antes de agir, o Atlas j\u00e1 est\u00e1 um passo \u00e0 frente. E ele est\u00e1 pronto para transformar a forma como sua empresa trabalha.<\/p>\n\n\n\n

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6 estrat\u00e9gias para usar IA generativa com seguran\u00e7a<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\tBaixar guia<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

Toda boa aplica\u00e7\u00e3o de IA tem por tr\u00e1s uma boa estrutura de bastidores para faz\u00ea-la funcionar. Entenda o que \u00e9 e como funciona o Atlas Reasoning Engine<\/p>\n","protected":false},"author":20,"featured_media":22312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[862,986,1299],"sf_content_type":[],"blog":[],"coauthors":[1099],"class_list":["post-22309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-generative-ai","sf_topic-ai"],"yoast_head":"\nAtlas Reasoning Engine: a nova era da IA na Salesforce | Salesforce<\/title>\n<meta name=\"description\" content=\"Toda boa aplica\u00e7\u00e3o de IA tem por tr\u00e1s uma boa estrutura de bastidores para faz\u00ea-la funcionar. 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