{"id":22436,"date":"2025-04-17T17:56:58","date_gmt":"2025-04-17T17:56:58","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22436"},"modified":"2025-07-02T19:03:49","modified_gmt":"2025-07-02T19:03:49","slug":"what-is-the-fourth-industrial-revolution-4ir","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/what-is-the-fourth-industrial-revolution-4ir\/","title":{"rendered":"O que \u00e9 a Quarta Revolu\u00e7\u00e3o Industrial?"},"content":{"rendered":"\n<p>A Quarta Revolu\u00e7\u00e3o Industrial, tamb\u00e9m conhecida como <strong>Ind\u00fastria 4.0<\/strong>, \u00e9 uma forma de descrever o esbatimento das fronteiras entre os mundos f\u00edsico, digital e biol\u00f3gico. \u00c9 uma fus\u00e3o de avan\u00e7os em <a href=\"https:\/\/www.salesforce.com\/br\/blog\/inteligencia-artificial\/\">intelig\u00eancia artificial (IA)<\/a>, a automa\u00e7\u00e3o, <a href=\"https:\/\/www.salesforce.com\/br\/blog\/iot\/\">Internet das Coisas (IoT)<\/a>, <a href=\"https:\/\/www.salesforce.com\/br\/commerce\/web3-platform\/\">Web3<\/a> (via NFT Cloud), <a href=\"https:\/\/www.salesforce.com\/br\/blog\/blockchain\/\">blockchain<\/a>, impress\u00e3o 3D, engenharia gen\u00e9tica, computa\u00e7\u00e3o qu\u00e2ntica e outras tecnologias.<\/p>\n\n\n\n<p>Pense em sistemas de GPS que sugerem a rota mais r\u00e1pida para um destino, assistentes virtuais ativados por voz como a Siri da Apple, recomenda\u00e7\u00f5es personalizadas da Netflix e a capacidade do Facebook de reconhecer seu rosto e marc\u00e1-lo na foto de um amigo.<\/p>\n\n\n\n<p>Como resultado desta tempestade perfeita de tecnologias, a Quarta Revolu\u00e7\u00e3o Industrial est\u00e1 abrindo caminho para mudan\u00e7as transformadoras na forma como vivemos e rompendo radicalmente com quase todos os setores de neg\u00f3cios. Tudo est\u00e1 acontecendo a um ritmo sem precedentes (e \u00e9 por isso que a Salesforce criou o <a href=\"https:\/\/www.salesforce.com\/br\/products\/\">Customer 360<\/a> para ajudar as empresas a acompanhar as <a href=\"https:\/\/www.salesforce.com\/br\/atendimento-ao-cliente\/customer-experience\/\">expectativas em constante mudan\u00e7a dos clientes<\/a>).<\/p>\n\n\n\n<p>Aqui est\u00e1 tudo o que voc\u00ea queria saber sobre a Quarta Revolu\u00e7\u00e3o Industrial (mas tinha medo de perguntar).<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>O que teremos pela frente:<\/h6><ul><li><a href=\"#h-o-que-significa-a-quarta-revolucao-industrial\" data-level=\"2\">O que significa a Quarta Revolu\u00e7\u00e3o Industrial?<\/a><\/li><li><a href=\"#h-quem-criou-o-termo-quarta-revolucao-industrial\" data-level=\"2\">Quem criou o termo \u2018Quarta Revolu\u00e7\u00e3o Industrial\u2019?<\/a><\/li><li><a href=\"#h-quais-tecnologias-estao-por-tras-da-mudanca\" data-level=\"2\">Quais tecnologias est\u00e3o por tr\u00e1s da mudan\u00e7a?<\/a><\/li><li><a href=\"#h-como-a-quarta-revolucao-industrial-afetara-os-negocios\" data-level=\"2\">Como a Quarta Revolu\u00e7\u00e3o Industrial afetar\u00e1 os neg\u00f3cios?<\/a><\/li><li><a href=\"#h-como-a-quarta-revolucao-industrial-afetara-o-trabalho\" data-level=\"2\">Como a Quarta Revolu\u00e7\u00e3o Industrial afetar\u00e1 o trabalho?<\/a><\/li><li><a href=\"#h-o-que-as-empresas-devem-fazer-para-preparar-suas-forcas-de-trabalho-para-o-futuro\" data-level=\"2\">O que as empresas devem fazer para preparar suas for\u00e7as de trabalho para o futuro?<\/a><\/li><li><a href=\"#h-como-garantimos-que-a-quarta-revolucao-industrial-beneficie-a-todos\" data-level=\"2\">Como garantimos que a Quarta Revolu\u00e7\u00e3o Industrial beneficie a todos?<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 5.3c0-5.7-3.6-9.6-10.8-9.6H127v27h4.8v-7.9h3l2.3-.1 5.7 8h5.6l-7-9.2c3.4-1.6 5-4.5 5-8.2m-11.1 5.3h-3.6V33h3.6c4.4 0 6 2.3 6 5.3s-1.6 5.3-6 5.3m30.8-15.2-12.6 27.2h5l2.3-5.3h11.6l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm25.2-17.7h4.8v27h-4.8zm20.7 0h-4.8v27h17.6v-4.4h-12.8zm38.4 12.1h-13.2V28.7H229v27h4.7V45h13.2v10.6h4.7V28.7h-4.7zm15.9 14.8h17.5v-4.4h-12.7v-6.4H279v-4.2h-11.5v-7.5h12.7v-4.4h-17.5zm36.9-27.2L287 55.6h5l2.3-5.3H306l2.4 5.3h5l-12.6-27.1zm-3.6 18 4.1-9.2 4.1 9.3zm35.4-17.7h-10.2v27h10.2c8.2 0 14.4-5.9 14.4-13.6s-6-13.4-14.4-13.4m0 22.6H326V33h5.4a9.1 9.1 0 1 1 0 18.1z\" \/><path fill=\"#1d315f\" d=\"M43 82.8h.1a74 74 0 0 0 38.5-12.3 3 3 0 0 0 1.3-2.4v-6A66.2 66.2 0 0 0 42.5.2a3 3 0 0 0-2.3 0A66.2 66.2 0 0 0 0 62.2V68a3 3 0 0 0 1.2 2.4 74 74 0 0 0 40.2 12.4z\" \/><path fill=\"#8ed1f4\" d=\"M13.8 51.8a.3.3 0 0 0 0-.1L33 23.6a3.1 3.1 0 0 1 .8-.8 3 3 0 0 1 4 .8l9.5 13.8 3.5-5a3 3 0 0 1 4.9 0L69 51.6a.3.3 0 0 1 .1.3h7C70.7 17.7 43.7 7.2 41.4 6.2c0 0-11.2 4-21.2 16A59.6 59.6 0 0 0 6.8 51.8zm21.7-21.3\" \/><path fill=\"#aa76b3\" d=\"m62 51.9-8.7-12.6-4.2 6.1 4.8 6.4z\" \/><path fill=\"#722a87\" d=\"m49 45.4-4.4 6.4H54z\" \/><path fill=\"#8ed1f4\" d=\"m37 32.6-1.5-2.1z\" \/><path fill=\"#aa76b3\" d=\"m28 41.4 7.6 10.4h1.8l6.4-9.2-6.8-10-1.5-2.1z\" \/><path fill=\"#722a87\" d=\"m28 41.4-7 10.4h14.6z\" \/><path fill=\"#069a49\" d=\"M43.8 72.5a1.8 1.8 0 0 0-1-2.4L40.1 69a8 8 0 0 1-1-.5 7.8 7.8 0 0 1-2.4-10.7H6a44 44 0 0 0-.2 4.4v4.4A70 70 0 0 0 26 75a70 70 0 0 0 15.2 2l2.4-4.3zm33-14.8H44.3l-2.5 3a1.7 1.7 0 0 0-.2.5 1.8 1.8 0 0 0 1 2.3l2.7 1.2.7.4a7.8 7.8 0 0 1 3 10.6l-.5.9 4.8-.8a71 71 0 0 0 8.4-2.2l1.3-.4a71 71 0 0 0 14-6.7v-8.8z\" \/><path fill=\"#fff\" d=\"m46 65-.7-.3-2.7-1.2a1.8 1.8 0 0 1-1-2.4 1.7 1.7 0 0 1 .2-.4l2.5-3h-7.6A7.8 7.8 0 0 0 39 68.4a8 8 0 0 0 1 .5l2.7 1.2a1.8 1.8 0 0 1 1 2.4l-.1.2-2.5 4.3a52.5 52.5 0 0 0 7.2-.4l.5-.9A7.8 7.8 0 0 0 46 65.1z\" \/><path fill=\"#157139\" d=\"M56.9 67.3h8.8l-4.4-5zM23 71h9l-4.5-5.1zm-4.1-10.4-4.5 5h8.9z\" \/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Intelig\u00eancia artificial para neg\u00f3cios<\/h2>\n\t\t\t<p>Saiba como utilizar a intelig\u00eancia artificial para atender \u00e0s suas necessidades de neg\u00f3cios.<\/p>\n\t\t\t\r\n\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/pt-BR\/content\/learn\/modules\/artificial-intelligence-for-business\">Acessar trailhead<\/a><\/div>\r\n\r\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+300 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Trail<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Intelig\u00eancia artificial para neg\u00f3cios<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-significa-a-quarta-revolucao-industrial\"><strong>O que significa a Quarta Revolu\u00e7\u00e3o Industrial?<\/strong><\/h2>\n\n\n\n<p>Embora a Quarta Revolu\u00e7\u00e3o Industrial (\u00e0s vezes chamada de 4RI ou Ind\u00fastria 4.0) esteja preparada para mudar a sociedade como nunca antes, ela se baseia nos fundamentos estabelecidos pelas tr\u00eas primeiras revolu\u00e7\u00f5es industriais. O advento da m\u00e1quina a vapor no s\u00e9culo XVIII levou \u00e0 primeira revolu\u00e7\u00e3o industrial, permitindo que a produ\u00e7\u00e3o fosse mecanizada pela primeira vez e impulsionando mudan\u00e7as sociais \u00e0 medida que as pessoas se tornavam cada vez mais urbanizadas.<\/p>\n\n\n\n<p>Na segunda revolu\u00e7\u00e3o industrial, a eletricidade e outros avan\u00e7os cient\u00edficos levaram \u00e0 produ\u00e7\u00e3o em massa. Uma terceira revolu\u00e7\u00e3o industrial, iniciada na d\u00e9cada de 1950, viu o surgimento de computadores e tecnologia digital. Isso levou \u00e0 crescente <a href=\"https:\/\/www.salesforce.com\/br\/blog\/automacao-comercial\/\">automa\u00e7\u00e3o<\/a> da manufatura e \u00e0 disrup\u00e7\u00e3o de ind\u00fastrias como bancos, energia e comunica\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quem-criou-o-termo-quarta-revolucao-industrial\"><strong>Quem criou o termo \u2018Quarta Revolu\u00e7\u00e3o Industrial\u2019?<\/strong><\/h2>\n\n\n\n<p>A pessoa que rotulou os avan\u00e7os de hoje como uma nova revolu\u00e7\u00e3o foi Klaus Schwab, fundador e presidente executivo do F\u00f3rum Econ\u00f4mico Mundial e autor do livro <em>A Quarta Revolu\u00e7\u00e3o Industrial<\/em>. Em um artigo de 2016, Schwab escreveu que \u201cassim como as revolu\u00e7\u00f5es que a precederam, a Quarta Revolu\u00e7\u00e3o Industrial tem o potencial de elevar os n\u00edveis de renda global e melhorar a qualidade de vida das popula\u00e7\u00f5es em todo o mundo\u201d.<\/p>\n\n\n\n<p>Ele continuou: \u201cNo futuro, a <a href=\"https:\/\/www.salesforce.com\/br\/solutions\/innovation\/\">inova\u00e7\u00e3o<\/a> tecnol\u00f3gica tamb\u00e9m levar\u00e1 a um milagre do lado da oferta, com ganhos de longo prazo em efici\u00eancia e produtividade. Os custos de transporte e comunica\u00e7\u00e3o cair\u00e3o, a log\u00edstica e as cadeias de suprimentos globais se tornar\u00e3o mais eficazes e o custo do com\u00e9rcio diminuir\u00e1, tudo isso abrir\u00e1 novos mercados e impulsionar\u00e1 o crescimento econ\u00f4mico.\u201d<\/p>\n\n\n\n<p>No entanto, nem tudo s\u00e3o boas not\u00edcias. Schwab tamb\u00e9m sugeriu que a revolu\u00e7\u00e3o poderia levar a uma maior desigualdade, \u201cparticularmente em seu potencial para perturbar os mercados de trabalho\u201d. Al\u00e9m disso, o mercado de trabalho pode tornar-se cada vez mais segregado em fun\u00e7\u00f5es de \u201cbaixa qualifica\u00e7\u00e3o\/baixo sal\u00e1rio\u201d e \u201calta qualifica\u00e7\u00e3o\/alto sal\u00e1rio\u201d, o que poderia escalar a tens\u00e3o social.<\/p>\n\n\n\n<p>Segundo Schwab, \u201cas mudan\u00e7as s\u00e3o t\u00e3o profundas que, da perspectiva da hist\u00f3ria humana, nunca houve um tempo de maior promessa ou perigo potencial\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quais-tecnologias-estao-por-tras-da-mudanca\"><strong>Quais tecnologias est\u00e3o por tr\u00e1s da mudan\u00e7a?<\/strong><\/h2>\n\n\n\n<p>A maneira mais f\u00e1cil de entender a Quarta Revolu\u00e7\u00e3o Industrial \u00e9 focar nas tecnologias que a impulsionam. Estas incluem o seguinte:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inteligencia-artificial-ia\"><strong>Intelig\u00eancia artificial (IA)<\/strong><\/h3>\n\n\n\n<p>IA descreve computadores que podem \u201cpensar\u201d como humanos. Eles podem reconhecer padr\u00f5es complexos, processar informa\u00e7\u00f5es, tirar conclus\u00f5es e fazer recomenda\u00e7\u00f5es. A IA \u00e9 usada de muitas maneiras, desde identificar padr\u00f5es em enormes pilhas de dados n\u00e3o estruturados at\u00e9 alimentar o corretor autom\u00e1tico do seu telefone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web3\"><strong>Web3<\/strong><\/h3>\n\n\n\n<p>Web3 \u00e9 a terceira itera\u00e7\u00e3o da internet. A Web1 permitiu que as pessoas acessassem e lessem informa\u00e7\u00f5es em sites, como o Yahoo. Na Web2, blogs, wikis e m\u00eddias sociais como Twitter e YouTube foram introduzidos, dando \u00e0s pessoas mais controle sobre das informa\u00e7\u00f5es que criavam e compartilhavam. Na Web3, o mundo descentralizado coloca a propriedade nas m\u00e3os da comunidade. A Web3 compreende tecnologia blockchain, criptomoedas e economia baseada em tokens, como NFTs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-blockchain\"><strong>Blockchain<\/strong><\/h3>\n\n\n\n<p>Blockchain \u00e9 uma forma segura, descentralizada e transparente de registrar e compartilhar dados, sem a necessidade de depender de intermedi\u00e1rios terceirizados. A moeda digital Bitcoin \u00e9 a aplica\u00e7\u00e3o de blockchain mais conhecida. No entanto, a tecnologia pode ser usada de outras maneiras, incluindo tornar as cadeias de suprimentos rastre\u00e1veis, proteger dados m\u00e9dicos sens\u00edveis anonimamente e combater a fraude eleitoral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-processamento-computacional-mais-rapido\"><strong>Processamento computacional mais r\u00e1pido<\/strong><\/h3>\n\n\n\n<p>Novas tecnologias computacionais est\u00e3o tornando os computadores mais inteligentes. Elas permitem que os computadores processem grandes quantidades de dados mais rapidamente do que nunca, enquanto o advento da <a href=\"https:\/\/www.salesforce.com\/br\/cloud-computing\/\">nuvem<\/a> permitiu que as empresas armazenassem e acessassem com seguran\u00e7a suas informa\u00e7\u00f5es de qualquer lugar com acesso \u00e0 internet. As tecnologias de computa\u00e7\u00e3o qu\u00e2ntica agora em desenvolvimento tornar\u00e3o eventualmente os computadores milh\u00f5es de vezes mais poderosos. Esses computadores ter\u00e3o o potencial de supercarregar a IA, criar modelos de dados altamente complexos em segundos e acelerar a descoberta de novos materiais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-realidade-virtual-rv-e-realidade-aumentada-ra\"><strong>Realidade virtual (RV) e realidade aumentada (RA)<\/strong><\/h3>\n\n\n\n<p>Qual \u00e9 a diferen\u00e7a? A RV oferece experi\u00eancias digitais imersivas (usando um headset de RV) que simulam o mundo real, enquanto a realidade aumentada (RA) mescla os mundos digital e f\u00edsico. Exemplos incluem a ferramenta de teste virtual da L\u2019Or\u00e9al alimentada por IA, que permite aos usu\u00e1rios experimentar digitalmente produtos de maquiagem antes de compr\u00e1-los, e o aplicativo de telefone Google Tradutor, que permite aos usu\u00e1rios escanear e traduzir instantaneamente placas de rua, menus e outros textos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-biotecnologia\"><strong>Biotecnologia<\/strong><\/h3>\n\n\n\n<p>A biotecnologia utiliza processos celulares e biomoleculares para desenvolver novas tecnologias e produtos para uma variedade de usos, incluindo o desenvolvimento de novos produtos farmac\u00eauticos e materiais, processos de fabrica\u00e7\u00e3o industrial mais eficientes e fontes de energia mais limpas e eficientes. Pesquisadores em Estocolmo, por exemplo, est\u00e3o trabalhando no que est\u00e1 sendo apontado como o biomaterial mais forte j\u00e1 produzido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-robotica\"><strong>Rob\u00f3tica<\/strong><\/h3>\n\n\n\n<p>Rob\u00f3tica refere-se ao projeto, fabrica\u00e7\u00e3o e uso de rob\u00f4s para uso pessoal e comercial. Embora ainda n\u00e3o tenhamos visto rob\u00f4s assistentes em todas as casas, os avan\u00e7os tecnol\u00f3gicos tornaram os rob\u00f4s cada vez mais complexos e sofisticados. Eles s\u00e3o usados em campos t\u00e3o variados quanto manufatura, sa\u00fade e seguran\u00e7a e assist\u00eancia humana.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-internet-das-coisas-iot\"><strong>Internet das Coisas (IoT)<\/strong><\/h3>\n\n\n\n<p>A IoT descreve itens do dia a dia \u2014 desde wearables m\u00e9dicos que monitoram a condi\u00e7\u00e3o f\u00edsica dos usu\u00e1rios, at\u00e9 carros e dispositivos de rastreamento inseridos em pacotes \u2014 conectados \u00e0 internet e identific\u00e1veis por outros dispositivos. Uma grande vantagem para as empresas \u00e9 que elas podem coletar <a href=\"https:\/\/www.salesforce.com\/br\/products\/data-cloud\/overview\/\">dados de clientes<\/a> de produtos constantemente conectados, permitindo-lhes avaliar melhor como os clientes usam os produtos e adaptar as campanhas de <a href=\"https:\/\/www.salesforce.com\/br\/products\/marketing-cloud\/overview\/\">marketing<\/a> de acordo. Existem tamb\u00e9m muitas aplica\u00e7\u00f5es industriais, como agricultores colocando sensores IoT nos campos para monitorar atributos do solo e informar decis\u00f5es como quando fertilizar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impressao-3d\"><strong>Impress\u00e3o 3D<\/strong><\/h3>\n\n\n\n<p>A impress\u00e3o 3D permite que as empresas de manufatura imprimam suas pr\u00f3prias pe\u00e7as, com menos ferramentas, a um custo menor e mais rapidamente do que atrav\u00e9s de processos tradicionais. Al\u00e9m disso, os designs podem ser personalizados para garantir um ajuste perfeito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-e-mais\"><strong>E mais<\/strong><\/h3>\n\n\n\n<p>Materiais inovadores \u2014 incluindo pl\u00e1sticos, ligas met\u00e1licas e biomateriais \u2014 prometem agitar setores como manufatura, energia renov\u00e1vel, constru\u00e7\u00e3o e sa\u00fade.<\/p>\n\n\n\n<p>Captura, armazenamento e transmiss\u00e3o de energia representam um setor de mercado crescente, estimulado pela queda do custo das tecnologias de energia renov\u00e1vel e melhorias na capacidade de armazenamento de baterias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-a-quarta-revolucao-industrial-afetara-os-negocios\"><strong>Como a Quarta Revolu\u00e7\u00e3o Industrial afetar\u00e1 os neg\u00f3cios?<\/strong><\/h2>\n\n\n\n<p>\u00c0 medida que essas tecnologias mudam o que \u00e9 poss\u00edvel, elas tamb\u00e9m est\u00e3o transformando as expectativas dos clientes. Uma <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\">pesquisa global de 2022 da Salesforce Research<\/a> (State of the Connected Customer) revela que 88% dos clientes dizem que a <a href=\"https:\/\/www.salesforce.com\/br\/experiencia-do-cliente\/\">experi\u00eancia que uma empresa oferece<\/a> \u00e9 t\u00e3o importante quanto seu produto ou servi\u00e7o \u2014 um aumento em rela\u00e7\u00e3o aos 80% em 2020.<\/p>\n\n\n\n<p>Com a tecnologia permitindo que as empresas ofere\u00e7am maior <a href=\"https:\/\/www.salesforce.com\/br\/products\/marketing-cloud\/personalization\/\">personaliza\u00e7\u00e3o<\/a> e experi\u00eancias mais valiosas e conectadas em canais f\u00edsicos e online, os clientes j\u00e1 t\u00eam mais op\u00e7\u00f5es do que nunca e n\u00e3o t\u00eam medo de mudar de marca por uma experi\u00eancia melhor.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 medida que os dados se tornam a moeda de nossas vidas digitais, as empresas devem garantir a privacidade e a seguran\u00e7a das informa\u00e7\u00f5es dos clientes.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><strong>Marc Benioff<br><\/strong>Presidente e CEO da Salesforce<br><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=O%20que%20%C3%A9%20a%20Quarta%20Revolu%C3%A7%C3%A3o%20Industrial%3F\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=O%20que%20%C3%A9%20a%20Quarta%20Revolu%C3%A7%C3%A3o%20Industrial%3F&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"O que \u00e9 a Quarta Revolu\u00e7\u00e3o Industrial?\" https:\/\/www.salesforce.com\/br\/blog\/what-is-the-fourth-industrial-revolution-4ir\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>A pesquisa mostra que quase tr\u00eas quartos das pessoas esperam que as empresas entendam suas necessidades e expectativas \u00fanicas, e que 71% mudaram de marca pelo menos uma vez no \u00faltimo ano.<\/p>\n\n\n\n<p>Entre as expectativas que os clientes t\u00eam das empresas das quais compram est\u00e3o que a empresa deve \u201cantecipar minhas necessidades\u201d (62%) e \u201csempre fornecer ofertas personalizadas\u201d (56%). Isso significa que as empresas devem se concentrar mais do que nunca em oferecer uma experi\u00eancia ao cliente que as diferencie dos concorrentes. Se errarem, correm o risco de perder mais do que apenas a venda, mas perder seus neg\u00f3cios futuros.<\/p>\n\n\n\n<p>Como os clientes hoje esperam experi\u00eancias personalizadas, coletar dados de qualidade \u00e9 mais importante para as empresas do que nunca. Infelizmente, a pesquisa tamb\u00e9m descobriu que 64% dos clientes dizem que a maioria das empresas n\u00e3o \u00e9 transparente sobre como usam informa\u00e7\u00f5es pessoais. Quase 80% s\u00e3o mais propensos a confiar em uma empresa com suas informa\u00e7\u00f5es se seu uso for claramente explicado.<\/p>\n\n\n\n<p>Para manter a lealdade dos clientes, as empresas precisam n\u00e3o apenas oferecer <a href=\"https:\/\/www.salesforce.com\/br\/sales\">vendas<\/a> e <a href=\"https:\/\/www.salesforce.com\/br\/service\">atendimento<\/a> excepcionais em lojas f\u00edsicas e online, mas tamb\u00e9m provar que t\u00eam os melhores interesses dos clientes em mente.<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Os clientes hoje esperam experi\u00eancias personalizadas; coletar dados de qualidade \u00e9 mais importante para as empresas do que nunca.<\/p>\n<\/blockquote>\n\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=O%20que%20%C3%A9%20a%20Quarta%20Revolu%C3%A7%C3%A3o%20Industrial%3F\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=O%20que%20%C3%A9%20a%20Quarta%20Revolu%C3%A7%C3%A3o%20Industrial%3F&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"O que \u00e9 a Quarta Revolu\u00e7\u00e3o Industrial?\" https:\/\/www.salesforce.com\/br\/blog\/what-is-the-fourth-industrial-revolution-4ir\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>\u201cImplantar IA exigir\u00e1 uma esp\u00e9cie de reinicializa\u00e7\u00e3o na forma como as empresas pensam sobre privacidade e seguran\u00e7a\u201d, escreveu Benioff para o F\u00f3rum Econ\u00f4mico Mundial. \u201cA IA \u00e9 alimentada por dados. Quanto mais a m\u00e1quina aprende sobre voc\u00ea, melhor ela pode prever suas necessidades e agir em seu nome. Mas \u00e0 medida que os dados se tornam a moeda de nossas vidas digitais, as empresas devem garantir a privacidade e a seguran\u00e7a das informa\u00e7\u00f5es dos clientes. E n\u00e3o h\u00e1 confian\u00e7a sem transpar\u00eancia \u2014 as empresas devem dar aos clientes clareza sobre como seus dados pessoais s\u00e3o usados.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-a-quarta-revolucao-industrial-afetara-o-trabalho\"><strong>Como a Quarta Revolu\u00e7\u00e3o Industrial afetar\u00e1 o trabalho?<\/strong><\/h2>\n\n\n\n<p>Em nenhum lugar a convuls\u00e3o da Quarta Revolu\u00e7\u00e3o Industrial \u00e9 mais prov\u00e1vel de ser sentida do que no local de trabalho. Assim como nas revolu\u00e7\u00f5es industriais anteriores, a Quarta Revolu\u00e7\u00e3o Industrial afetar\u00e1 profundamente a vida das pessoas \u00e0 medida que a IA e o aumento da automa\u00e7\u00e3o veem muitos tipos de empregos desaparecerem. Ao mesmo tempo, categorias inteiramente novas de empregos est\u00e3o surgindo.<\/p>\n\n\n\n<p>O consultor estrat\u00e9gico de neg\u00f3cios e tecnologia Bernard Marr disse que computadores e automa\u00e7\u00e3o se unir\u00e3o \u201cde uma maneira totalmente nova, com rob\u00f3tica conectada remotamente a sistemas de computador equipados com algoritmos de aprendizado de m\u00e1quina que podem aprender e controlar a rob\u00f3tica com muito pouca interven\u00e7\u00e3o de operadores humanos\u201d.<\/p>\n\n\n\n<p>Ele acrescentou: \u201cA Ind\u00fastria 4.0 introduz o que foi chamado de \u2018f\u00e1brica inteligente\u2019, na qual sistemas ciberf\u00edsicos monitoram os processos f\u00edsicos da f\u00e1brica e tomam decis\u00f5es descentralizadas.\u201d<\/p>\n\n\n\n<p>\u00c0 medida que a Quarta Revolu\u00e7\u00e3o Industrial remodela o futuro do trabalho, as empresas devem preparar seu pessoal para o novo mundo que est\u00e1 por vir. Isso geralmente significa um foco maior na aprendizagem cont\u00ednua, na requalifica\u00e7\u00e3o para novos tipos de empregos e um compromisso com a diversidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-as-empresas-devem-fazer-para-preparar-suas-forcas-de-trabalho-para-o-futuro\"><strong>O que as empresas devem fazer para preparar suas for\u00e7as de trabalho para o futuro?<\/strong><\/h2>\n\n\n\n<p>As empresas precisar\u00e3o garantir que tenham a combina\u00e7\u00e3o certa de habilidades em sua for\u00e7a de trabalho para acompanhar a tecnologia em constante mudan\u00e7a. No <a href=\"https:\/\/www.salesforce.com\/br\/resources\/research-reports\/state-of-marketing\/\">relat\u00f3rio State of Marketing da Salesforce<\/a>, um em cada tr\u00eas profissionais de marketing relatou lacunas de talento como um dos principais desafios. Da mesma forma, 50% ou mais dos profissionais de servi\u00e7o dizem que a pandemia de 2020 exp\u00f4s lacunas ou defici\u00eancias moderadas ou maiores em uma variedade de fatores, incluindo tecnologia e conjuntos de habilidades da equipe. Os trabalhadores provavelmente precisar\u00e3o atualizar suas habilidades (requalifica\u00e7\u00e3o), n\u00e3o apenas uma vez, mas muitas vezes ao longo de suas carreiras. Muitos executivos seniores j\u00e1 est\u00e3o se perguntando como tudo isso ser\u00e1 alcan\u00e7ado.<\/p>\n\n\n<div class=\"wp-block-quote-article is-style-default\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 medida que a IA come\u00e7a a impactar a for\u00e7a de trabalho e a automa\u00e7\u00e3o substitui algumas habilidades existentes, estamos vendo uma necessidade crescente de intelig\u00eancia emocional, criatividade e pensamento cr\u00edtico.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><strong>Zvika Krieger<\/strong><br>Consultor de inova\u00e7\u00e3o<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=O%20que%20%C3%A9%20a%20Quarta%20Revolu%C3%A7%C3%A3o%20Industrial%3F\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=O%20que%20%C3%A9%20a%20Quarta%20Revolu%C3%A7%C3%A3o%20Industrial%3F&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"O que \u00e9 a Quarta Revolu\u00e7\u00e3o Industrial?\" https:\/\/www.salesforce.com\/br\/blog\/what-is-the-fourth-industrial-revolution-4ir\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Ebony Beckwith, diretora de neg\u00f3cios e chefe de gabinete de Benioff, abordou a quest\u00e3o como parte de um painel de discuss\u00e3o no Dreamforce \u201918, onde disse que empresas e governos precisam compartilhar a responsabilidade pela requalifica\u00e7\u00e3o dos trabalhadores. Na Quarta Revolu\u00e7\u00e3o Industrial, disse ela, ser\u00e1 importante criar caminhos n\u00e3o tradicionais para a constru\u00e7\u00e3o de habilidades. Um exemplo \u00e9 o programa de treinamento Pathfinder da Salesforce, criado em 2017 em parceria com a Deloitte.<\/p>\n\n\n\n<p>De acordo com Tom Puthiyamadam, l\u00edder de consultoria de transforma\u00e7\u00e3o da PwC, \u00e9 imperativo que as empresas desenvolvam sua capacidade de inovar e ser \u00e1geis. \u201cPense nisso como uma esp\u00e9cie de pol\u00edtica de \u2018nenhum homem ou mulher deixado para tr\u00e1s\u2019\u201d, disse ele. \u201cN\u00e3o contrate apenas novos talentos \u2014 porque se voc\u00ea n\u00e3o criar um ambiente interno onde\u4ed6\u5011 possa prosperar, eles falhar\u00e3o. Em vez disso, construa uma solu\u00e7\u00e3o hol\u00edstica.\u201d<\/p>\n\n\n\n<p>\u201cAs empresas precisam pensar em capacitar seus funcion\u00e1rios para codificar em novas linguagens, mas tamb\u00e9m para mudar sua combina\u00e7\u00e3o de habilidades sociais\u201d, acrescentou Zvika Krieger, consultor de inova\u00e7\u00e3o respons\u00e1vel e ex-co-l\u00edder do Centro para a Quarta Revolu\u00e7\u00e3o Industrial do F\u00f3rum Econ\u00f4mico Mundial.<\/p>\n\n\n\n<p>\u201c\u00c0 medida que a IA come\u00e7a a impactar a for\u00e7a de trabalho e a automa\u00e7\u00e3o substitui algumas habilidades existentes\u201d, disse Krieger, \u201cestamos vendo uma necessidade crescente de intelig\u00eancia emocional, criatividade e pensamento cr\u00edtico.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-garantimos-que-a-quarta-revolucao-industrial-beneficie-a-todos\"><strong>Como garantimos que a Quarta Revolu\u00e7\u00e3o Industrial beneficie a todos?<\/strong><\/h2>\n\n\n\n<p>Com a Quarta Revolu\u00e7\u00e3o Industrial apresentando oportunidades e desafios imensos, cabe a todos n\u00f3s trabalharmos juntos para garantir que ela beneficie a todos.<\/p>\n\n\n\n<p>\u201cOs humanos devem ser proativos na forma\u00e7\u00e3o desta tecnologia e disrup\u00e7\u00e3o\u201d, disse Bernard Marr. \u201cIsso requer coopera\u00e7\u00e3o global e uma vis\u00e3o compartilhada de como a tecnologia est\u00e1 remodelando nossas vidas econ\u00f4micas, sociais, culturais e individuais.\u201d<\/p>\n\n\n\n<p>Com as empresas na vanguarda da Quarta Revolu\u00e7\u00e3o Industrial, impulsionando tanto a inova\u00e7\u00e3o quanto a disrup\u00e7\u00e3o social, elas tamb\u00e9m devem desempenhar um papel fundamental para garantir que as necessidades de todas as partes interessadas sejam atendidas, e n\u00e3o apenas as dos acionistas.<\/p>\n\n\n\n<p>Com os temores sobre a seguran\u00e7a no emprego e como os dados pessoais s\u00e3o usados criando uma crise de <a href=\"https:\/\/www.salesforce.com\/br\/company\/privacy\/\">confian\u00e7a<\/a> (link para p\u00e1gina de privacidade como proxy de confian\u00e7a), as empresas precisam demonstrar aos consumidores que seus valores e inten\u00e7\u00f5es s\u00e3o confi\u00e1veis. Como Nick Davis, co-diretor do Human Technology Institute, e Simon Mulcahy, ex-diretor de inova\u00e7\u00e3o da Salesforce, escreveram: \u201cResolver o dilema depende da capacidade de uma empresa de convencer seu cliente de que est\u00e1 usando tecnologias de maneiras respons\u00e1veis e confi\u00e1veis que os beneficiar\u00e3o.\u201d Benioff disse que os neg\u00f3cios s\u00e3o a maior plataforma para a mudan\u00e7a e escreveu que \u201ctodo l\u00edder empresarial pode ter um papel direto na cria\u00e7\u00e3o de oportunidades econ\u00f4micas para milh\u00f5es de pessoas, investindo em programas de educa\u00e7\u00e3o e treinamento para talentos existentes e potenciais.\u201d<\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Todo l\u00edder empresarial pode ter um papel direto na cria\u00e7\u00e3o de oportunidades econ\u00f4micas para milh\u00f5es de pessoas, investindo em programas de educa\u00e7\u00e3o e treinamento para talentos existentes e potenciais.<\/p>\n<\/blockquote>\n<span class=\"citation-role\"><strong>Marc Benioff<\/strong><br>Presidente e CEO da Salesforce<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=O%20que%20%C3%A9%20a%20Quarta%20Revolu%C3%A7%C3%A3o%20Industrial%3F\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova 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guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fwhat-is-the-fourth-industrial-revolution-4ir%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"O que \u00e9 a Quarta Revolu\u00e7\u00e3o Industrial?\" https:\/\/www.salesforce.com\/br\/blog\/what-is-the-fourth-industrial-revolution-4ir\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>Apontando para empresas como Dow, IBM e Siemens, que j\u00e1 est\u00e3o investindo em programas para ajudar as pessoas a adquirir novas habilidades, Benioff pediu aos CEOs que fa\u00e7am mais para \u201cconstruir a for\u00e7a de trabalho do futuro, ao mesmo tempo em que trazem a for\u00e7a de trabalho de hoje\u201d.<\/p>\n\n\n\n<p>\u201cNas pr\u00f3ximas d\u00e9cadas, precisamos estabelecer barreiras que mantenham as inova\u00e7\u00f5es da Quarta Revolu\u00e7\u00e3o Industrial em um caminho para beneficiar toda a humanidade. 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