{"id":22851,"date":"2025-08-13T12:55:45","date_gmt":"2025-08-13T12:55:45","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=22851"},"modified":"2025-08-14T13:35:23","modified_gmt":"2025-08-14T13:35:23","slug":"transformacao-digital-saneamento","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/","title":{"rendered":"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o"},"content":{"rendered":"\n<p>Em muitos pa\u00edses da Am\u00e9rica Latina, ampliar o acesso \u00e0 \u00e1gua tratada e ao esgotamento sanit\u00e1rio \u00e9 uma das prioridades mais relevantes para os pr\u00f3ximos anos. \u00c0 medida que a popula\u00e7\u00e3o urbana cresce e os desafios clim\u00e1ticos se intensificam, <strong>garantir servi\u00e7os de saneamento confi\u00e1veis, sustent\u00e1veis e acess\u00edveis<\/strong> torna-se uma miss\u00e3o essencial para operadores p\u00fablicos e privados do setor.<\/p>\n\n\n\n<p>No entanto, alcan\u00e7ar essa expans\u00e3o n\u00e3o depende apenas de obras e infraestrutura f\u00edsica. Para entregar um servi\u00e7o de qualidade e com escala, \u00e9 fundamental <strong>repensar a forma como as companhias se relacionam com os cidad\u00e3os<\/strong> \u2014 oferecendo jornadas digitais, canais acess\u00edveis e atendimento \u00e1gil. E \u00e9 aqui que a tecnologia tem um papel transformador.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Salesforce: Otimizando a Experi\u00eancia do Cliente no Setor de Saneamento | Demo de Conex\u00e3o de \u00c1gua\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_jqL2Y74SWY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-hidrometro-ao-cliente-uma-mudanca-de-mentalidade\"><strong>Do hidr\u00f4metro ao cliente: uma mudan\u00e7a de mentalidade<\/strong><\/h2>\n\n\n\n<p>Durante muito tempo, a opera\u00e7\u00e3o do setor de \u00e1gua e esgoto esteve centrada no ativo f\u00edsico \u2014 redes, esta\u00e7\u00f5es de tratamento, hidr\u00f4metros. Mas o cen\u00e1rio mudou. O cliente hoje n\u00e3o \u00e9 apenas um n\u00famero na conta de \u00e1gua: <strong>ele \u00e9 um consumidor digital, com expectativas moldadas por experi\u00eancias em setores como varejo, telecomunica\u00e7\u00f5es e bancos<\/strong>.<\/p>\n\n\n\n<p>Esse novo cliente quer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atendimento \u00e1gil, acess\u00edvel e digital<\/strong>;<\/li>\n\n\n\n<li><strong>Respostas r\u00e1pidas, proatividade e personaliza\u00e7\u00e3o<\/strong>;<\/li>\n\n\n\n<li><strong>Canais como <a href=\"https:\/\/www.salesforce.com\/br\/blog\/vender-pelo-whatsapp\/\">WhatsApp<\/a>, app, portal e assistentes virtuais<\/strong>;<\/li>\n\n\n\n<li><strong>Transpar\u00eancia e simplicidade no relacionamento com a companhia<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Essa mudan\u00e7a exige que as companhias de saneamento <strong>coloquem o cliente no centro da opera\u00e7\u00e3o<\/strong>, tratem-no com empatia e ofere\u00e7am uma jornada mais humana, conectada e eficiente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-colocar-o-cliente-no-centro-e-escalar-com-eficiencia-e-reduzir-custos\"><strong>Colocar o cliente no centro \u00e9 escalar com efici\u00eancia e reduzir custos<\/strong><\/h2>\n\n\n\n<p>Mais do que digitalizar canais, colocar o cliente no centro significa transformar a l\u00f3gica da opera\u00e7\u00e3o: sair do modelo transacional e migrar para um relacionamento consultivo, emp\u00e1tico e eficiente \u2014 que gera valor para o cliente <strong>e<\/strong> para a opera\u00e7\u00e3o.<br>Isso se traduz em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solu\u00e7\u00f5es acess\u00edveis e inclusivas para todos os perfis de cliente;<\/li>\n\n\n\n<li>Simplifica\u00e7\u00e3o da jornada e comunica\u00e7\u00e3o clara, reduzindo retrabalho;<\/li>\n\n\n\n<li>Proatividade em casos de vazamentos, obras ou interrup\u00e7\u00f5es, com menor volume de chamadas e visitas;<\/li>\n\n\n\n<li>Respostas r\u00e1pidas e personalizadas, com resolu\u00e7\u00e3o na primeira intera\u00e7\u00e3o;<\/li>\n\n\n\n<li><strong>Melhor aloca\u00e7\u00e3o de recursos de atendimento e campo<\/strong>, com redu\u00e7\u00e3o de deslocamentos e custos operacionais;<\/li>\n\n\n\n<li>Constru\u00e7\u00e3o de confian\u00e7a com a popula\u00e7\u00e3o, com canais digitais que ampliam o alcance e a qualidade do servi\u00e7o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-salesforce-como-plataforma-de-transformacao-no-saneamento\"><strong>A Salesforce como plataforma de transforma\u00e7\u00e3o no saneamento<\/strong><\/h2>\n\n\n\n<p>A Salesforce atua como uma <strong>plataforma completa de engajamento, intelig\u00eancia e opera\u00e7\u00e3o para empresas p\u00fablicas e privadas do setor<\/strong>, ajudando a transformar n\u00e3o apenas o atendimento, mas <strong>toda a jornada do cliente \u2014 do primeiro contato digital \u00e0 execu\u00e7\u00e3o em campo.<\/strong><\/p>\n\n\n\n<p>Com Salesforce, \u00e9 poss\u00edvel:<\/p>\n\n\n\n<p>\u2705 Construir uma <strong>vis\u00e3o 360\u00ba unificada do cliente<\/strong> com o <strong><a href=\"http:\/\/salesforce.com\/br\/data\">Data Cloud<\/a><\/strong>, conectando dados de consumo, faturas, atendimento, ordens de servi\u00e7o e hist\u00f3rico de forma inteligente e em tempo real;<\/p>\n\n\n\n<p>\u2705 Oferecer <strong>autosservi\u00e7o <a href=\"https:\/\/www.salesforce.com\/br\/blog\/omnichannel\/\">omnicanal<\/a><\/strong> em plataformas como WhatsApp, aplicativos, portais e assistentes virtuais, com <strong>experi\u00eancias conectadas<\/strong> via <strong>Energy &amp; Utilities Service Cloud<\/strong>;<\/p>\n\n\n\n<p>\u2705 Capacitar os agentes com o <strong><a href=\"http:\/\/salesforce.com\/br\/agentforce\">Agentforce<\/a><\/strong>, que combina dados, IA e processos padronizados para oferecer <strong>atendimento mais resolutivo e personalizado<\/strong>, mesmo em situa\u00e7\u00f5es complexas;<\/p>\n\n\n\n<p>\u2705 Automatizar fluxos de atendimento, reagendamentos, notifica\u00e7\u00f5es e ordens de servi\u00e7o com <strong>Energy &amp; Utilities Service Cloud<\/strong>, otimizando tempo e reduzindo erros manuais;<\/p>\n\n\n\n<p>\u2705 Planejar e executar opera\u00e7\u00f5es de campo com excel\u00eancia, utilizando o <strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/agent-first-field-service\/\">Field Service<\/a><\/strong>, que permite o <strong>roteamento inteligente, aloca\u00e7\u00e3o eficiente de recursos e comunica\u00e7\u00e3o em tempo real com o cliente final<\/strong>;<\/p>\n\n\n\n<p>\u2705 Integrar de forma fluida com sistemas legados (GIS, ERP, EAM etc.), mantendo a continuidade operacional e otimizando a entrega dos servi\u00e7os;<\/p>\n\n\n\n<p>\u2705 <strong>Reduzir custos operacionais<\/strong> e aumentar a efici\u00eancia da opera\u00e7\u00e3o com uso estrat\u00e9gico das equipes, priorizando o que realmente importa para o cliente e para a companhia;<\/p>\n\n\n\n<p>\u2705 Fortalecer o relacionamento com a popula\u00e7\u00e3o, mesmo em \u00e1reas remotas ou de dif\u00edcil acesso, por meio de <strong>comunica\u00e7\u00e3o proativa e canais digitais acess\u00edveis<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-se-interessou-em-saber-mais-sobre-salesforce-para-saneamento\">Se interessou em saber mais sobre Salesforce para Saneamento?<\/h2>\n\n\n\n<p>O desafio de expandir os servi\u00e7os de \u00e1gua e esgoto \u00e9 complexo, mas passa necessariamente por repensar a forma como as companhias se conectam com as pessoas.<\/p>\n\n\n\n<p>Na Salesforce, somos parceiros estrat\u00e9gicos de importantes companhias de \u00e1gua e saneamento ao redor do mundo, apoiando a transforma\u00e7\u00e3o digital e a melhoria da experi\u00eancia do cliente. Com agilidade, simplicidade e empatia, ajudamos essas empresas a tornar os servi\u00e7os de saneamento mais acess\u00edveis, eficientes e sustent\u00e1veis.<\/p>\n\n\n\n<p>Quer saber como a Salesforce pode apoiar a sua companhia nessa transforma\u00e7\u00e3o?<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/www.salesforce.com\/br\/form\/contact\/contactme-industries\/?d=pb\">Entre em contato com um especialista<\/a> e descubra as solu\u00e7\u00f5es para colocar o cliente no centro da sua opera\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Energy &amp; Utilities Cloud<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Ganhe mais visibilidade na era digital e ofere\u00e7a aos clientes residenciais e comerciais um servi\u00e7o de qualidade em qualquer lugar.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/products\/energy-utilities-cloud\/overview\/\">Conhecer solu\u00e7\u00e3o<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Veja como a Salesforce ajuda empresas de saneamento a criar experi\u00eancias personalizadas, otimizar a opera\u00e7\u00e3o e ampliar o acesso \u00e0 \u00e1gua e esgoto com tecnologia.<\/p>\n","protected":false},"author":20,"featured_media":22852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"689c8afccfbaf29c0f2fc577","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[861,985,986,990,983,1299],"sf_content_type":[],"blog":[],"coauthors":[1083,1325],"class_list":["post-22851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-service","sf_topic-field-service","sf_topic-generative-ai","sf_topic-industry","sf_topic-energy-and-utilities","sf_topic-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o | Salesforce<\/title>\n<meta name=\"description\" content=\"Veja como a Salesforce ajuda empresas de saneamento a criar experi\u00eancias personalizadas, otimizar a opera\u00e7\u00e3o e ampliar o acesso \u00e0 \u00e1gua e esgoto com tecnologia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Veja como a Salesforce ajuda empresas de saneamento a criar experi\u00eancias personalizadas, otimizar a opera\u00e7\u00e3o e ampliar o acesso \u00e0 \u00e1gua e esgoto com tecnologia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-13T12:55:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T13:35:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Marcos Vilela, Bianca Schramm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henrique S\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Marcos Vilela e Bianca Schramm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/6e49253f96c22f61540a9d1254b635b9\"},{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/51e709e64338dc5fed0833e04ea58766\"}],\"headline\":\"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o\",\"datePublished\":\"2025-08-13T12:55:45+00:00\",\"dateModified\":\"2025-08-14T13:35:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/\"},\"wordCount\":821,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/\",\"name\":\"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp\",\"datePublished\":\"2025-08-13T12:55:45+00:00\",\"dateModified\":\"2025-08-14T13:35:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/382adab553ea7d801d83caa644d32806\"},\"description\":\"Veja como a Salesforce ajuda empresas de saneamento a criar experi\u00eancias personalizadas, otimizar a opera\u00e7\u00e3o e ampliar o acesso \u00e0 \u00e1gua e esgoto com tecnologia.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp\",\"contentUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp\",\"width\":1500,\"height\":844},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/\",\"name\":\"Salesforce\",\"description\":\"Novidades sobre ia ag\u00eantica, dados e crm\",\"alternateName\":\"Salesforce Brasil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/6e49253f96c22f61540a9d1254b635b9\",\"name\":\"Marcos Vilela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/74f9622aeea9a3672e67c9eb9581b6ce\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/11\/Marcos-Vilela-Guest-Author.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/11\/Marcos-Vilela-Guest-Author.jpg?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Marcos Vilela\"},\"description\":\"Marcos Vilela \u00e9 Salesforce Distinguished Solution Engineer para Energy and Utilities na Am\u00e9rica Latina (LATAM), com atua\u00e7\u00e3o focada em grandes clientes e projetos estrat\u00e9gicos nos setores de energia, saneamento e g\u00e1s natural.\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/author\/marcos-vilela\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/51e709e64338dc5fed0833e04ea58766\",\"name\":\"Bianca Schramm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/6fcb5c2aea0bf0a5ac30bf229ac4f0ab\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/E7T5PNK3P-U01NDBJN4HX-2f78c65cb3e8-512.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/E7T5PNK3P-U01NDBJN4HX-2f78c65cb3e8-512.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Bianca Schramm\"},\"description\":\"Apaixonada por auxiliar empresas em sua moderniza\u00e7\u00e3o digital e em suas estrat\u00e9gias de experi\u00eancia do cliente, desenvolvendo relacionamentos estrat\u00e9gicos para promover a transforma\u00e7\u00e3o orientada por TI e gerar impacto mensur\u00e1vel para o neg\u00f3cio.\",\"url\":\"https:\/\/www.salesforce.com\/br\/blog\/author\/bianca-schramm\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o | Salesforce","description":"Veja como a Salesforce ajuda empresas de saneamento a criar experi\u00eancias personalizadas, otimizar a opera\u00e7\u00e3o e ampliar o acesso \u00e0 \u00e1gua e esgoto com tecnologia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/","og_locale":"pt_BR","og_type":"article","og_title":"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o","og_description":"Veja como a Salesforce ajuda empresas de saneamento a criar experi\u00eancias personalizadas, otimizar a opera\u00e7\u00e3o e ampliar o acesso \u00e0 \u00e1gua e esgoto com tecnologia.","og_url":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/","og_site_name":"Salesforce","article_published_time":"2025-08-13T12:55:45+00:00","article_modified_time":"2025-08-14T13:35:23+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp","type":"image\/webp"}],"author":"Marcos Vilela, Bianca Schramm","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Henrique S\u00e1","Est. tempo de leitura":"5 minutos","Written by":"Marcos Vilela e Bianca Schramm"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/6e49253f96c22f61540a9d1254b635b9"},{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/51e709e64338dc5fed0833e04ea58766"}],"headline":"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o","datePublished":"2025-08-13T12:55:45+00:00","dateModified":"2025-08-14T13:35:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/"},"wordCount":821,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp","inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/","url":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/","name":"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp","datePublished":"2025-08-13T12:55:45+00:00","dateModified":"2025-08-14T13:35:23+00:00","author":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/382adab553ea7d801d83caa644d32806"},"description":"Veja como a Salesforce ajuda empresas de saneamento a criar experi\u00eancias personalizadas, otimizar a opera\u00e7\u00e3o e ampliar o acesso \u00e0 \u00e1gua e esgoto com tecnologia.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#primaryimage","url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp","contentUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp","width":1500,"height":844},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/br\/blog\/transformacao-digital-saneamento\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/br\/blog\/"},{"@type":"ListItem","position":2,"name":"Salesforce para Saneamento: Efici\u00eancia e Foco no Cidad\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/br\/blog\/#website","url":"https:\/\/www.salesforce.com\/br\/blog\/","name":"Salesforce","description":"Novidades sobre ia ag\u00eantica, dados e crm","alternateName":"Salesforce Brasil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/6e49253f96c22f61540a9d1254b635b9","name":"Marcos Vilela","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/74f9622aeea9a3672e67c9eb9581b6ce","url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/11\/Marcos-Vilela-Guest-Author.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2023\/11\/Marcos-Vilela-Guest-Author.jpg?w=150&h=150&crop=1","width":"150","height":"150","caption":"Marcos Vilela"},"description":"Marcos Vilela \u00e9 Salesforce Distinguished Solution Engineer para Energy and Utilities na Am\u00e9rica Latina (LATAM), com atua\u00e7\u00e3o focada em grandes clientes e projetos estrat\u00e9gicos nos setores de energia, saneamento e g\u00e1s natural.","url":"https:\/\/www.salesforce.com\/br\/blog\/author\/marcos-vilela\/"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/51e709e64338dc5fed0833e04ea58766","name":"Bianca Schramm","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.salesforce.com\/br\/blog\/#\/schema\/person\/image\/6fcb5c2aea0bf0a5ac30bf229ac4f0ab","url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/E7T5PNK3P-U01NDBJN4HX-2f78c65cb3e8-512.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/E7T5PNK3P-U01NDBJN4HX-2f78c65cb3e8-512.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Bianca Schramm"},"description":"Apaixonada por auxiliar empresas em sua moderniza\u00e7\u00e3o digital e em suas estrat\u00e9gias de experi\u00eancia do cliente, desenvolvendo relacionamentos estrat\u00e9gicos para promover a transforma\u00e7\u00e3o orientada por TI e gerar impacto mensur\u00e1vel para o neg\u00f3cio.","url":"https:\/\/www.salesforce.com\/br\/blog\/author\/bianca-schramm\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/08\/2024-06-360Blog-CustomerService-1500x844-1.webp","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/br\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/22851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/comments?post=22851"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/22851\/revisions"}],"predecessor-version":[{"id":22856,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/posts\/22851\/revisions\/22856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/media\/22852"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/media?parent=22851"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/sf_topic?post=22851"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/sf_content_type?post=22851"},{"taxonomy":"blog","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/blog?post=22851"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/br\/blog\/wp-json\/wp\/v2\/coauthors?post=22851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}