{"id":23015,"date":"2025-10-16T17:38:59","date_gmt":"2025-10-16T17:38:59","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=23015"},"modified":"2026-04-08T15:34:43","modified_gmt":"2026-04-08T15:34:43","slug":"marketing-cloud-growth-and-advanced","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/marketing-cloud-growth-and-advanced\/","title":{"rendered":"Marketing Cloud Growth &amp; Advanced: Personaliza\u00e7\u00e3o em escala no B2B com agentes aut\u00f4nomos"},"content":{"rendered":"\n<p>Descubra como o <strong>Salesforce Marketing Cloud Growth e Advanced est\u00e1 unindo dados e intelig\u00eancia artificial, com agentes aut\u00f4nomos<\/strong>, para tornar o <strong>marketing B2B<\/strong> mais inteligente, personalizado e conectado, desde a <strong>prospec\u00e7\u00e3o at\u00e9 receita<\/strong>. Se o seu objetivo \u00e9 usar o Salesforce Marketing Cloud B2B para ganhar escala, testar com rapidez e comprovar impacto, aqui voc\u00ea encontra explica\u00e7\u00f5es pr\u00e1ticas e exemplos para aprender mais sobre o tema. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8728d62502&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8728d62502\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"572\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png?w=1024\" alt=\"\" class=\"wp-image-23016\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png 2546w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png?w=300&amp;h=168 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png?w=768&amp;h=429 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png?w=1024&amp;h=572 1024w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png?w=1536&amp;h=858 1536w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png?w=2048&amp;h=1145 2048w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/image.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>Fonte: Salesforce<\/em><\/p>\n\n\n\n<p>Confira abaixo os t\u00f3picos abordados neste conte\u00fado e veja como aplicar essas inova\u00e7\u00f5es na sua estrat\u00e9gia. Boa leitura!<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>O que teremos pela frente:<\/h6><ul><li><a href=\"#h-por-que-o-b2b-exige-outra-abordagem\" data-level=\"2\">Por que o B2B exige outra abordagem<\/a><\/li><li><a href=\"#h-comparativo-ampliado-growth-vs-advanced\" data-level=\"2\">Comparativo ampliado: Growth vs Advanced<\/a><\/li><li><a href=\"#h-exemplos-praticos-de-uso\" data-level=\"2\">Exemplos pr\u00e1ticos de uso<\/a><\/li><li><a href=\"#h-one-workflow-orquestracao-entre-marketing-vendas-e-atendimento\" data-level=\"2\">One Workflow: orquestra\u00e7\u00e3o entre marketing, vendas e atendimento<\/a><\/li><li><a href=\"#h-o-que-voce-achou-de-saber-mais-sobre-o-marketing-cloud-growth-amp-advanced\" data-level=\"2\">O que voc\u00ea achou de saber mais sobre o Marketing Cloud Growth &amp; Advanced?<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-o-b2b-exige-outra-abordagem\">Por que o B2B exige outra abordagem<\/h2>\n\n\n\n<p><strong>Ciclos longos, m\u00faltiplos decisores, contas-alvo e cobran\u00e7a por pipeline influenciado.<\/strong> Sem dados unificados e <strong>agentes<\/strong> que acelerem produ\u00e7\u00e3o e decis\u00e3o, surgem problemas cl\u00e1ssicos: segmenta\u00e7\u00e3o fraca, timing errado e pouca visibilidade de <strong>o que gera receita<\/strong>.<\/p>\n\n\n\n<p>O <strong>Marketing Cloud B2B<\/strong> resolve esse desafio, ao unir <strong>Data Cloud<\/strong> (base de dados acion\u00e1vel), <strong>Agentforce<\/strong> (agentes aut\u00f4nomos para cria\u00e7\u00e3o\/otimiza\u00e7\u00e3o) e <strong>Flow<\/strong> (orquestra\u00e7\u00e3o) \u2014 uma trilha de <strong>ideia \u2192 campanha \u2192 conte\u00fado \u2192 jornada \u2192 atribui\u00e7\u00e3o<\/strong>.<\/p>\n\n\n\n<p><strong>LEIA MAIS: <a href=\"https:\/\/www.salesforce.com\/br\/blog\/personalizar-experiencia-b2b\/\">Como personalizar a experi\u00eancia B2B<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data Cloud + agentes aut\u00f4nomos: a base da personaliza\u00e7\u00e3o<\/h2>\n\n\n\n<p><strong>Data Cloud<\/strong> conecta CRM, web, e-mail, formul\u00e1rios, mensageria e muito mais, para criar <strong>perfis unificados<\/strong> (conta e pessoa), detectar <strong>sinais de inten\u00e7\u00e3o<\/strong> e manter <strong>segmentos din\u00e2micos<\/strong>. Esses segmentos alimentam campanhas e <strong>flows<\/strong> em tempo real.<\/p>\n\n\n\n<p>Na pr\u00e1tica, o <strong>Data Cloud prepara os dados<\/strong>, j\u00e1 os <strong>agentes criam e otimizam as campanhas<\/strong>, e por \u00faltimo, mas n\u00e3o menos importante o <strong>Flow executa<\/strong>.<\/p>\n\n\n\n<p><strong>O que voc\u00ea ganha:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identidade resolvida<\/strong> e<strong> um \u00fanico dataset <\/strong>para a empresa.<\/li>\n\n\n\n<li><strong>Segmenta\u00e7\u00e3o viva <\/strong>por comportamento, firmogr\u00e1ficos e inten\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Ativa\u00e7\u00e3o multicanal <\/strong>sem a necessidade de exportar planilhas.<\/li>\n\n\n\n<li><strong>Agentes aut\u00f4nomos <\/strong>(Agentforce\/Einstein) operam em cima desses dados confi\u00e1veis para<strong> gerar conte\u00fado, sugerir frequ\u00eancia e tempo, pontuar leads e contas e configurar etapas de campanha.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Agentforce: como os agentes criam campanhas e flows<\/h2>\n\n\n\n<p>As edi\u00e7\u00f5es do Marketing Cloud Growth e Advanced s\u00e3o <strong>constru\u00eddas no Agentforce<\/strong>. E podemos dividir em tr\u00eas pilares que se destacam:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-acelerar-a-criacao-e-personalizacao-de-campanhas\"><strong>1. Acelerar a cria\u00e7\u00e3o e personaliza\u00e7\u00e3o de campanhas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os agentes ajudam a <strong>desenhar a campanha<\/strong> (objetivo, p\u00fablico, canais, janela de execu\u00e7\u00e3o) direto no <strong>Campaign Designer<\/strong>.<\/li>\n\n\n\n<li>Sugerem <strong>segmentos<\/strong> com base no Data Cloud e <strong>blocos de jornada<\/strong> prontos em Flow.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-criar-e-personalizar-o-conteudo-rapidamente\"><strong>2. Criar e personalizar o conte\u00fado rapidamente<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gera\u00e7\u00e3o de <strong>assuntos, e-mails, LPs e SMS<\/strong> por prompt, com varia\u00e7\u00f5es por persona\/vertical.<\/li>\n\n\n\n<li><strong>Dynamic Content<\/strong> e <strong>Cross-Object Merge Fields<\/strong> sem c\u00f3digo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-melhorar-o-desempenho-com-inteligencia-preditiva\"><strong>3. Melhorar o desempenho com intelig\u00eancia preditiva<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send Time Optimization <\/strong>por perfil.<\/li>\n\n\n\n<li><strong>Engagement Frequency<\/strong> e <strong>Engagement Scoring<\/strong> para definir cad\u00eancia e prioriza\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-como-os-agentes-constroem-um-flow-na-pratica\"><strong>Como os agentes constroem um flow na pr\u00e1tica:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea descreve o objetivo (\u201cnutrir contas estrat\u00e9gicas com inten\u00e7\u00e3o alta para webinar\u201d).<\/li>\n\n\n\n<li>O agente prop\u00f5e <strong>um esqueleto de Flow<\/strong>: gatilho (evento ou segmento), n\u00f3s de decis\u00e3o, passos por canal (e-mail, SMS, WhatsApp), SLAs e <strong>KPIs<\/strong>.<\/li>\n\n\n\n<li>Com um clique, o esqueleto vira <strong>Flow edit\u00e1vel<\/strong>, j\u00e1 com <strong>templates OOTB<\/strong> (out-of-the-box) e checkpoints de consentimento.<\/li>\n\n\n\n<li>Durante a execu\u00e7\u00e3o, o agente monitora engajamento e recomenda <strong>splits<\/strong> ou <strong>Path Experiment<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Growth Edition: agilidade com governan\u00e7a<\/h2>\n\n\n\n<p>Para pequenas e m\u00e9dias empresas e times em consolida\u00e7\u00e3o que precisam <strong>entregar r\u00e1pido<\/strong> sem perder controle.<\/p>\n\n\n\n<p><strong>A edi\u00e7\u00e3o do Marketing Cloud Growth inclui:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agentforce Campaigns<\/strong><\/li>\n\n\n\n<li><strong>Segments, Emails e SMS assistidos por agentes<\/strong><\/li>\n\n\n\n<li><strong>Email Builders<\/strong> (HTML e drag-and-drop), <strong>Forms e Landing Pages<\/strong><\/li>\n\n\n\n<li><strong>Lead Scoring<\/strong>, <strong>Multi-channel journeys<\/strong>, <strong>Web tracking<\/strong><\/li>\n\n\n\n<li><strong>Consent Management<\/strong><\/li>\n\n\n\n<li><strong>Send Time Optimization<\/strong><\/li>\n\n\n\n<li><strong>Cross-Object Merge Fields<\/strong> e <strong>Dynamic Content<\/strong> (sem c\u00f3digo)<\/li>\n\n\n\n<li><strong>OOTB (Out of the box) Flow Templates<\/strong><\/li>\n\n\n\n<li><strong>Relat\u00f3rios de atribui\u00e7\u00e3o de campanhas<\/strong><\/li>\n\n\n\n<li><strong>SMS e WhatsApp<\/strong><em>* (*add-on)<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Advanced Edition: experimenta\u00e7\u00e3o, conversas e atribui\u00e7\u00e3o<\/h2>\n\n\n\n<p>Para organiza\u00e7\u00f5es com <strong>alto volume\/complexidade<\/strong> ou foco em <strong>ABM (Account Based Marketing)<\/strong>, a edi\u00e7\u00e3o Marketing Cloud Advanced adiciona:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tudo do Growth<\/strong>, e mais:<\/li>\n\n\n\n<li><strong>Path Experiment <\/strong>(testes de fluxos\/mensagens\/canais)<\/li>\n\n\n\n<li><strong>Engagement Frequency <\/strong>e<strong> Engagement Scoring<\/strong> assistidos por agentes<\/li>\n\n\n\n<li><strong>Multi-Message Campaign Creation<\/strong><\/li>\n\n\n\n<li><strong>Rule-Based Account Scoring<\/strong><\/li>\n\n\n\n<li><strong>Custom Automation Events<\/strong><\/li>\n\n\n\n<li><strong>Mais cr\u00e9ditos de agente (requisi\u00e7\u00f5es), mais flows ativos<\/strong> e<strong> mais cr\u00e9ditos de e-mail<\/strong><\/li>\n\n\n\n<li><strong>Unified Conversations para SMS e WhatsApp (cross-cloud com Service Digital Engagement)<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparativo-ampliado-growth-vs-advanced\">Comparativo ampliado: Growth vs Advanced<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8728d64b5d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8728d64b5d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/Comparativo-ampliado-Growth-vs-Advanced.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-23019\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/Comparativo-ampliado-Growth-vs-Advanced.png 800w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/Comparativo-ampliado-Growth-vs-Advanced.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/Comparativo-ampliado-Growth-vs-Advanced.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/Comparativo-ampliado-Growth-vs-Advanced.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><em>Fonte: Salesforce<\/em><\/p>\n\n\n\n<p><br>Uma sugest\u00e3o de como escolher entre as edi\u00e7\u00f5es \u00e9: se o gargalo \u00e9<strong> produzir e orquestrar com consist\u00eancia<\/strong>, comece com <strong>Growth<\/strong>. Se a meta \u00e9 <strong>aprender mais r\u00e1pido<\/strong>, <strong>conversar por SMS\/WhatsApp<\/strong> e <strong>medir receita com fineza<\/strong>, v\u00e1 de <strong>Advanced<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exemplos-praticos-de-uso\">Exemplos pr\u00e1ticos de uso<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-upsell-amp-cross-sell-marketing-sales\">Upsell &amp; Cross-sell (Marketing \u00d7 Sales)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Target baseado em uso\/renova\u00e7\u00e3o:<\/strong> agentes ajudam a <strong>segmentar<\/strong> dados Salesforce e n\u00e3o-Salesforce no Data Cloud.<\/li>\n\n\n\n<li><strong>Personaliza\u00e7\u00e3o por funil:<\/strong> e-mails e LPs (paginas de aterrissagem) com <strong>Cross-Object Merge Fields<\/strong> e <strong>Dynamic Content<\/strong> (sem c\u00f3digo).<\/li>\n\n\n\n<li><strong>Disparo por inten\u00e7\u00e3o:<\/strong> formul\u00e1rio preenchido \u2192 <strong>flow de upsell<\/strong> com toques coordenados de Vendas.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-atendimento-conectado-marketing-atendimento\">Atendimento conectado (Marketing \u00d7 Atendimento)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Flow<\/strong> dispara <strong>lembrete de atendimento <\/strong>por WhatsApp.<\/li>\n\n\n\n<li>Cliente responde d\u00favidas para um <strong>agente aut\u00f4nomo (Agentforce)<\/strong> no mesmo canal.<\/li>\n\n\n\n<li>Se necess\u00e1rio, <strong>transfer\u00eancia<\/strong> para um agente humano via <strong>Unified Conversations para WhatsApp<\/strong>, sem sair do canal.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-abm-account-based-marketing-utilizando-flow-com-path-experiment-advanced\">ABM (Account Based Marketing) utilizando Flow com Path Experiment (Advanced)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crie <strong>dois caminhos<\/strong> (WhatsApp executivo vs. e-mail t\u00e9cnico + SMS).<\/li>\n\n\n\n<li>Os <strong>agentes<\/strong> sugerem <strong>timing<\/strong> e <strong>cad\u00eancia<\/strong> por persona.<\/li>\n\n\n\n<li>Me\u00e7a <strong>pipeline influenciado<\/strong> e avance hip\u00f3teses por <strong>vertical<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-workflow-orquestracao-entre-marketing-vendas-e-atendimento\">One Workflow: orquestra\u00e7\u00e3o entre marketing, vendas e atendimento<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatize experi\u00eancias entre \u00e1reas com o Flow:<\/strong> um \u00fanico motor de orquestra\u00e7\u00e3o para marketing, vendas, atendimento e commerce.<\/li>\n\n\n\n<li><strong>Conecte-se em m\u00faltiplos canais:<\/strong> e-mail, SMS e WhatsApp de forma nativa.<\/li>\n\n\n\n<li><strong>Simplifique o engajamento por SMS\/WhatsApp:<\/strong> use um n\u00famero \u00fanico para experi\u00eancias consistentes.<\/li>\n\n\n\n<li><strong>Dispare jornadas autom\u00e1ticas por comportamento:<\/strong> eventos prontos para reengajamento e follow-ups.<\/li>\n<\/ul>\n\n\n\n<p>Com <strong>Data Cloud<\/strong>, <strong>Agentforce (agentes aut\u00f4nomos)<\/strong> e <strong>Flow<\/strong>, o <strong>Salesforce Marketing Cloud B2B<\/strong> leva voc\u00ea de campanhas isoladas a uma <strong>m\u00e1quina de crescimento<\/strong>. Os agentes criam e otimizam campanhas e <strong>flows<\/strong>; o Data Cloud garante dados confi\u00e1veis; e o Flow conecta marketing, vendas e servi\u00e7o &#8211; com <strong>atribui\u00e7\u00e3o real de receita<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-voce-achou-de-saber-mais-sobre-o-marketing-cloud-growth-amp-advanced\">O que voc\u00ea achou de saber mais sobre o Marketing Cloud Growth &amp; Advanced?<\/h2>\n\n\n\n<p>Nosso <strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/\">blog<\/a><\/strong> e <strong><a href=\"https:\/\/www.salesforce.com\/br\/resources\/\">Centro de Recursos<\/a><\/strong> est\u00e3o sempre atualizados com novidades e conte\u00fados sobre <strong>CRM, dados, automa\u00e7\u00e3o e estrat\u00e9gias de marketing<\/strong>. Abaixo sugerimos alguns pr\u00f3ximos passos para continuar explorando o tema:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quer ver na pr\u00e1tica? Assista \u00e0&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=ponZe1eEfjw\" target=\"_blank\" rel=\"noreferrer noopener\">demonstra\u00e7\u00e3o completa do Marketing Cloud Advanced<\/a>.<\/li>\n\n\n\n<li>Explore a&nbsp;<a href=\"https:\/\/trailhead.salesforce.com\/users\/yerita02\/trailmixes\/ger-starter-with-marketing-cloud-growth\" target=\"_blank\" rel=\"noreferrer noopener\">trilha Marketing Cloud Growth no Trailhead<\/a>.<\/li>\n\n\n\n<li>Conhe\u00e7a mais sobre&nbsp;<a href=\"https:\/\/www.salesforce.com\/br\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a><\/li>\n<\/ul>\n\n\n\n<p>Aproveite para conferir todas as funcionalidades da <a href=\"https:\/\/www.salesforce.com\/br\/\"><strong>Salesforce<\/strong><\/a> e entender como o nosso CRM transforma a sua empresa. 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