{"id":23352,"date":"2026-02-12T19:21:27","date_gmt":"2026-02-12T19:21:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=23352"},"modified":"2026-04-17T16:55:18","modified_gmt":"2026-04-17T16:55:18","slug":"nlp","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/nlp\/","title":{"rendered":"Natural Language Processing: O que \u00e9 NLP?"},"content":{"rendered":"\n<p>O <strong>Natural Language Processing (NLP)<\/strong> \u00e9 uma das \u00e1reas mais estrat\u00e9gicas da <a href=\"https:\/\/www.salesforce.com\/br\/blog\/inteligencia-artificial\/\">intelig\u00eancia artificial<\/a>, principalmente no que se refere \u00e0 intelig\u00eancia artificial generativa. Isso ocorre porque ela permite que <strong>sistemas computacionais compreendam, interpretem e gerem linguagem humana de forma escal\u00e1vel<\/strong>, precisa e contextual.&nbsp;<\/p>\n\n\n\n<p>Neste artigo, voc\u00ea vai entender <strong>o que \u00e9 NLP<\/strong>, como funciona, suas aplica\u00e7\u00f5es pr\u00e1ticas e sua rela\u00e7\u00e3o direta com <a href=\"https:\/\/www.salesforce.com\/br\/blog\/machine-learning\/\"><strong>machine learning<\/strong><\/a>. Confira os t\u00f3picos abaixo e boa leitura!<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h6>O que teremos pela frente:<\/h6><ul><li><a href=\"#h-afinal-como-funciona-o-nlp\" data-level=\"2\">Afinal, como funciona o NLP?<\/a><\/li><li><a href=\"#h-quais-sao-as-aplicacoes-do-nlp\" data-level=\"2\">Quais s\u00e3o as aplica\u00e7\u00f5es do NLP?<\/a><\/li><li><a href=\"#h-nlp-em-machine-learning-quais-as-relacoes-nbsp\" data-level=\"2\">NLP em machine learning: quais as rela\u00e7\u00f5es?\u00a0<\/a><\/li><li><a href=\"#h-ejemplos-de-nlp-en-la-practica\" data-level=\"2\">Ejemplos de NLP en la pr\u00e1ctica<\/a><\/li><li><a href=\"#h-faq-principales-preguntas-sobre-nlp\" data-level=\"2\">FAQ: principales preguntas sobre NLP<\/a><\/li><li><a href=\"#h-o-que-voce-achou-de-saber-mais-sobre-nlp-nbsp\" data-level=\"2\">O que voc\u00ea achou de saber mais sobre NLP?\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"layout-sixteen wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Confira a pesquisa sobre <\/strong><br><strong>o avan\u00e7o na cria\u00e7\u00e3o de agentes de IA<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Veja como o Agentforce oferece uma IA ag\u00eantica mais r\u00e1pida e precisa, segundo relat\u00f3rio independente da empresa de an\u00e1lise de mercado Valoir.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/agentforce\/accelerate-agentic-ai\/\">Ler pesquisa<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-sixteen.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration-left\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-left-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-sixteen.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-afinal-como-funciona-o-nlp\">Afinal, como funciona o NLP?<\/h2>\n\n\n\n<p>O funcionamento do NLP come\u00e7a com o<strong> processamento do texto bruto (<\/strong><strong><em>raw text<\/em><\/strong><strong>)<\/strong>, ou seja, do dado em formato de texto sem processamento, exatamente da forma como foi coletado da fonte de dados. Depois disso, o NLP segue com a etapa de pr\u00e9-processamento, que envolve <strong>tokeniza\u00e7\u00e3o, lematiza\u00e7\u00e3o, remo\u00e7\u00e3o de ru\u00eddos e padroniza\u00e7\u00e3o lingu\u00edstica.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Em seguida, o conte\u00fado textual \u00e9 convertido em <strong>dados num\u00e9ricos por meio de t\u00e9cnicas como embeddings sem\u00e2nticos,<\/strong> que permitem que algoritmos compreendam significado e contexto.<\/p>\n\n\n\n<div class=\"wp-block-ornament-card\">\n\t<div class=\"wp-block-ornament-card__content\">\n\t\t\n\n<h6 class=\"wp-block-heading\" id=\"h-salesforce-traduz\"><strong>Salesforce traduz<\/strong><\/h6>\n\n\n\n<p><em>Embeddings sem\u00e2nticos<\/em> s\u00e3o formas de representar palavras, frases ou letras com significado lingu\u00edstico, atrav\u00e9s de f\u00f3rmulas e s\u00edmbolos matem\u00e1ticos em um espa\u00e7o vetorial de v\u00e1rias dimens\u00f5es.<\/p>\n\n\t<\/div>\n\t<div class=\"wp-block-ornament-card__media\">\n\t\t\t<\/div>\n<\/div>\n\n\n\n<p><br>A partir disso,<strong> modelos de NLP analisam rela\u00e7\u00f5es entre palavras, frases e inten\u00e7\u00f5es, indo al\u00e9m da simples correspond\u00eancia de termos<\/strong>. Desse modo, atrav\u00e9s de arquiteturas modernas, o NLP consegue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>interpretar contexto,&nbsp;<\/li>\n\n\n\n<li>interpretar ambiguidades,<\/li>\n\n\n\n<li>interpretar varia\u00e7\u00f5es culturais da linguagem<\/li>\n<\/ul>\n\n\n\n<p>O resultado, portanto, \u00e9 a <strong>capacidade de gerar respostas, classificar informa\u00e7\u00f5es e tomar decis\u00f5es baseadas em linguagem natural.<\/strong><\/p>\n\n\n\n<p><strong>LEIA MAIS: <\/strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/machine-learning-vs-deep-learning\/\"><strong>Deep e Machine Learning: qual a diferen\u00e7a?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quais-sao-as-aplicacoes-do-nlp\">Quais s\u00e3o as aplica\u00e7\u00f5es do NLP?<\/h2>\n\n\n\n<p>As aplica\u00e7\u00f5es do NLP se estendem por praticamente todos os setores virtuais. Em <strong>mecanismos de busca<\/strong>, por exemplo, <strong>o NLP \u00e9 usado para compreender a inten\u00e7\u00e3o de pesquisa e entregar resultados semanticamente relevantes<\/strong> \u2013 podemos pensar nos <em>crawlers<\/em> do Google, por exemplo, que respondem a uma inten\u00e7\u00e3o de busca de maneira correta ou aproximada mesmo que a palavra-chave contenha erros de portugu\u00eas um significado amb\u00edguo.&nbsp;<\/p>\n\n\n\n<p>Por outro lado, no <a href=\"https:\/\/www.salesforce.com\/br\/service\/what-is-customer-service\/\">atendimento ao cliente<\/a>, ele viabiliza <a href=\"https:\/\/www.salesforce.com\/br\/agentforce\/chatbot\/\">chatbots<\/a> e agentes conversacionais capazes de<strong> resolver problemas de forma aut\u00f4noma<\/strong>, guiando o cliente de modo que ele consiga resolver o seu problema sem precisar da a\u00e7\u00e3o de um agente de atendimento humano ou de um ticket no <a href=\"https:\/\/www.salesforce.com\/br\/blog\/chamados\/\">sistema de chamados<\/a>.&nbsp;<\/p>\n\n\n\n<p>No marketing digital e em estrat\u00e9gias como <a href=\"https:\/\/www.salesforce.com\/br\/blog\/seo-boas-praticas-para-otimizar-o-seu-conteudo\/\">SEO<\/a>, o NLP \u00e9 essencial para <strong>an\u00e1lise de palavras-chave, clusteriza\u00e7\u00e3o de t\u00f3picos e produ\u00e7\u00e3o de conte\u00fado alinhado \u00e0 busca sem\u00e2ntica.<\/strong> J\u00e1 em ambientes corporativos, ele \u00e9 aplicado na an\u00e1lise de documentos, contratos, e-mails e dados n\u00e3o estruturados, transformando texto em insights acion\u00e1veis.<br><br>Abaixo, elencamos outros t\u00f3picos importantes nos quais o NLP pode ser aplicado:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sistemas de perguntas e respostas (Q&amp;A)<br><\/li>\n\n\n\n<li>Assistentes de voz (ex: comandos por linguagem natural)<br><\/li>\n\n\n\n<li>Interfaces conversacionais em apps e sites<br><\/li>\n\n\n\n<li>Detec\u00e7\u00e3o de inten\u00e7\u00e3o do usu\u00e1rio<br><\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o de linguagem (language detection)<br><\/li>\n\n\n\n<li>Reconhecimento de entidades nomeadas (NER)<br><\/li>\n\n\n\n<li>Extra\u00e7\u00e3o de palavras-chave<br><\/li>\n\n\n\n<li>Extra\u00e7\u00e3o de fatos e rela\u00e7\u00f5es entre entidades<br><\/li>\n\n\n\n<li>Minera\u00e7\u00e3o de dados<br><\/li>\n\n\n\n<li>Tradu\u00e7\u00e3o autom\u00e1tica entre idiomas<br><\/li>\n\n\n\n<li>Reconhecimento autom\u00e1tico de fala (speech-to-text)<br><\/li>\n\n\n\n<li>Convers\u00e3o de texto em fala (text-to-speech)<br><\/li>\n\n\n\n<li>An\u00e1lise de chamadas e \u00e1udios<br><\/li>\n\n\n\n<li>Assistentes de voz inteligentes<br><\/li>\n\n\n\n<li>An\u00e1lise de feedback de clientes<br><\/li>\n\n\n\n<li>Monitoramento de redes sociais<br><\/li>\n\n\n\n<li>An\u00e1lise de reviews e coment\u00e1rios<br><\/li>\n\n\n\n<li>Pesquisa de mercado automatizada<br><\/li>\n\n\n\n<li>CRM inteligente com NLP<\/li>\n<\/ul>\n\n\n\n<p><strong>LEIA MAIS: <\/strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/etl\/\"><strong>ETL: Por que a chave do sucesso est\u00e1 na integra\u00e7\u00e3o de dados?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nlp-em-machine-learning-quais-as-relacoes-nbsp\">NLP em machine learning: quais as rela\u00e7\u00f5es?&nbsp;<\/h2>\n\n\n\n<p>O NLP moderno \u00e9 fortemente dependente de machine learning, especialmente de modelos treinados com<strong> grandes volumes de dados textuais. <\/strong>Isso porque<strong> <\/strong>os <a href=\"https:\/\/www.salesforce.com\/br\/blog\/algoritmo\/\">algoritmos<\/a> supervisionados aprendem a classificar textos, enquanto modelos n\u00e3o supervisionados identificam padr\u00f5es e rela\u00e7\u00f5es sem\u00e2nticas.<br><br>Antes de continuar, descubra quais s\u00e3o informa\u00e7\u00f5es essenciais sobre a<strong> Intelig\u00eancia Artificial <\/strong>com o v\u00eddeo abaixo:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Intelig\u00eancia Artificial: o que \u00e9 e como utilizar nos neg\u00f3cios? | #SalesforceExplica\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2Fdjj6UWWHY?list=PLWCkHg0zFNMfV8Q0HxE2WBEWIeRBuRH8Y\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Por outro lado, com o avan\u00e7o do deep learning<strong>, redes neurais profundas passaram a dominar tarefas de NLP,<\/strong> permitindo tradu\u00e7\u00f5es mais naturais, sumariza\u00e7\u00e3o precisa e gera\u00e7\u00e3o de texto coerente. Essa integra\u00e7\u00e3o torna os sistemas mais adapt\u00e1veis, capazes de aprender continuamente e <strong>melhorar sua performance conforme interagem com novos dados.<\/strong><strong><br><\/strong><strong><br><\/strong>Abaixo, voc\u00ea confere as principais fun\u00e7\u00f5es relacionais entre NLP e machine learning:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aprendizado supervisionado para tarefas lingu\u00edsticas<br><\/li>\n\n\n\n<li>Aprendizado n\u00e3o supervisionado para descoberta de padr\u00f5es em texto<br><\/li>\n\n\n\n<li>Aprendizado semi-supervisionado com grandes volumes de dados<br><\/li>\n\n\n\n<li>Aprendizado por refor\u00e7o aplicado a di\u00e1logos<br><\/li>\n\n\n\n<li>Modelos estat\u00edsticos e probabil\u00edsticos para linguagem natural<br><\/li>\n\n\n\n<li>Modelos baseados em Deep Learning<br><\/li>\n\n\n\n<li>Tradu\u00e7\u00e3o estat\u00edstica baseada em dados<br><\/li>\n\n\n\n<li>Tradu\u00e7\u00e3o neural (Neural Machine Translation)<\/li>\n<\/ul>\n\n\n\n<p><strong>LEIA MAIS: <\/strong><a href=\"https:\/\/www.salesforce.com\/br\/artificial-intelligence\/what-are-large-language-models\/\"><strong>O que s\u00e3o LLMs (grandes modelos de linguagem)?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ejemplos-de-nlp-en-la-practica\">Ejemplos de NLP en la pr\u00e1ctica<\/h2>\n\n\n\n<p>Diversas empresas globales utilizan NLP como base de sus productos y servicios.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google:&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Aplica NLP en sus algoritmos de b\u00fasqueda para interpretar intenci\u00f3n, contexto y lenguaje natural, especialmente con actualizaciones enfocadas en la b\u00fasqueda sem\u00e1ntica.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon:&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Utiliza NLP en Alexa, permitiendo interacciones conversacionales y ejecuci\u00f3n de tareas por voz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Aplicamos NLP en nuestro CRM para clasificar tickets, predecir demandas y alimentar agentes aut\u00f3nomos de atenci\u00f3n que toman decisiones en tiempo real.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix:<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Usa NLP para analizar descripciones, valoraciones y patrones de consumo, mejorando los sistemas de recomendaci\u00f3n.<\/p>\n\n\n\n<p><strong>Estos casos muestran c\u00f3mo NLP se conecta directamente con agentes aut\u00f3nomos, que combinan lenguaje natural, machine learning y toma de decisiones automatizada.<\/strong> Estos agentes no solo responden preguntas, sino que entienden el contexto, aprenden de las interacciones y ejecutan acciones de manera independiente, elevando el nivel de automatizaci\u00f3n inteligente.<\/p>\n\n\n\n<div class=\"layout-sixteen wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">27 formas de<br>agregar valor<br>com a IA na sua<br>organiza\u00e7\u00e3o<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Descubra como o <strong>Agentforce<\/strong> est\u00e1 ajudando empresas a transformar fluxos de trabalho, reduzir tarefas manuais e impulsionar resultados.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/br\/form\/platform\/27-ways-ai-can-deliver-value-across-your-business\">Baixe o ebook<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-sixteen.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration-left\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-left-layout-sixteen.png\" alt=\"\">\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-sixteen.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq-principales-preguntas-sobre-nlp\"><br>FAQ: principales preguntas sobre NLP<\/h2>\n\n\n<div class=\"accordion \">\n\t\n\n<button class=\"accordion-header\" type=\"button\">O que significa NLP?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>NLP significa Natural Language Processing, ou <strong>Processamento de Linguagem Natural<\/strong>, uma \u00e1rea da intelig\u00eancia artificial dedicada a permitir que m\u00e1quinas compreendam e interpretem a linguagem humana. Em vez de apenas reconhecer palavras isoladas, o NLP busca entender contexto, inten\u00e7\u00e3o e significado, tornando a intera\u00e7\u00e3o entre humanos e sistemas muito mais natural e eficiente.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Qual a diferen\u00e7a entre NLP e machine learning?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p><strong>Machine learning \u00e9 um conjunto de t\u00e9cnicas que permite que sistemas aprendam a partir de dados<\/strong>, enquanto o NLP \u00e9 uma aplica\u00e7\u00e3o espec\u00edfica voltada para a linguagem natural. Na pr\u00e1tica, o NLP utiliza machine learning para treinar modelos capazes de entender textos e falas, o que significa que eles s\u00e3o complementares, mas n\u00e3o equivalentes.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">NLP \u00e9 o mesmo que intelig\u00eancia artificial?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>NLP n\u00e3o \u00e9 sin\u00f4nimo de intelig\u00eancia artificial, mas sim um de seus subcampos mais importantes. <strong>A IA engloba v\u00e1rias \u00e1reas, como vis\u00e3o computacional e rob\u00f3tica, enquanto o NLP foca exclusivamente em linguagem.<\/strong> Ele \u00e9 respons\u00e1vel por tornar sistemas mais acess\u00edveis, conversacionais e pr\u00f3ximos da comunica\u00e7\u00e3o humana.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">Onde o NLP \u00e9 mais utilizado atualmente?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p><strong>O NLP \u00e9 amplamente utilizado em buscadores, assistentes virtuais, chatbots, plataformas de CRM e ferramentas de <\/strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/analise-de-dados\/\"><strong>an\u00e1lise de dados<\/strong><\/a><strong>. <\/strong>Tamb\u00e9m est\u00e1 presente em redes sociais, e-commerces e solu\u00e7\u00f5es de marketing digital. Sua capacidade de interpretar grandes volumes de texto o torna indispens\u00e1vel em ambientes orientados por dados.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header\" type=\"button\">NLP pode melhorar estrat\u00e9gias de SEO?<\/button>\n<div class=\"accordion-content\">\n\t\n\n<p>Sim, <strong>o NLP \u00e9 fundamental para o SEO moderno, pois os mecanismos de busca utilizam essa tecnologia para entender inten\u00e7\u00e3o e relev\u00e2ncia. <\/strong>Conte\u00fados bem estruturados semanticamente tendem a performar melhor nos rankings. Al\u00e9m disso, o uso de NLP ajuda a criar textos mais naturais, alinhados \u00e0s reais necessidades do usu\u00e1rio.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion -->\n\n\n\n<p><br><strong>LEIA MAIS: <\/strong><a href=\"https:\/\/www.salesforce.com\/br\/blog\/indicadores-de-desempenho\/\"><strong>Indicadores de desempenho: o que s\u00e3o e como acompanhar?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-voce-achou-de-saber-mais-sobre-nlp-nbsp\">O que voc\u00ea achou de saber mais sobre NLP?&nbsp;<\/h2>\n\n\n\n<p>O nosso <a href=\"https:\/\/www.salesforce.com\/br\/blog\/?d=70130000000i80c\">blog<\/a> est\u00e1 sempre atualizado com novidades e conte\u00fados sobre <strong>CRM<\/strong> e <strong>intelig\u00eancia artificial.<\/strong> A seguir, sugerimos algumas outras leituras que podem ser \u00fateis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/analise-preditiva\/\">An\u00e1lise Preditiva: Como a IA ajuda com a previs\u00e3o de resultados<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/data-lake\/\">Data Lake: como otimizar sem quebrar dados?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/governanca-de-dados\/\">Governan\u00e7a de Dados: O que \u00e9 e por que importa?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/br\/blog\/prompt\/\">Prompt: O que \u00e9 e como usar estrategicamente?<\/a><\/li>\n<\/ul>\n\n\n\n<p>Aproveite para conferir todas as funcionalidades da <strong>Salesforce<\/strong> e entender como o nosso <a href=\"https:\/\/www.salesforce.com\/br\/crm\/what-is-crm\/software\/\">CRM<\/a> transforma a sua empresa. Bom trabalho e at\u00e9 a pr\u00f3xima!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Processamento de Linguagem Natural (NLP) explica como as m\u00e1quinas conseguem entender e gerar linguagem humana, impulsionando a automa\u00e7\u00e3o com IA. Saiba mais!<\/p>\n","protected":false},"author":788,"featured_media":23358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"698e28161ad33d0ae6fe9c38","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[862,986,852,864,957,1299],"sf_content_type":[],"blog":[1263,1257,1252,1214,1140,1136],"coauthors":[1104],"class_list":["post-23352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-generative-ai","sf_topic-machine-learning","sf_topic-innovation","sf_topic-automation","sf_topic-ai","blog-machine-learning","blog-innovation","blog-generative-ai","blog-ai","blog-digital-transformation","blog-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Natural Language Processing: O que \u00e9 NLP? | Salesforce<\/title>\n<meta name=\"description\" content=\"O Processamento de Linguagem Natural (NLP) explica como as m\u00e1quinas conseguem entender e gerar linguagem humana, impulsionando a automa\u00e7\u00e3o com IA. 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