{"id":24211,"date":"2026-07-10T15:01:00","date_gmt":"2026-07-10T15:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=24211"},"modified":"2026-07-10T15:01:01","modified_gmt":"2026-07-10T15:01:01","slug":"agentforce-life-sciences-engajamento-omnichannel-hcps","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/agentforce-life-sciences-engajamento-omnichannel-hcps\/","title":{"rendered":"Agentforce Life Sciences transforma engajamento omnicanal com HCPs e j\u00e1 otimiza opera\u00e7\u00f5es de mais de 140 organiza\u00e7\u00f5es farmac\u00eauticas globalmente"},"content":{"rendered":"\n<p><em>Plataforma nativa de IA da Salesforce ajuda a ind\u00fastria a decifrar &#8220;qual HCP, qual conte\u00fado e qual canal&#8221; e responder aos desafios de demanda m\u00e9dica em um mercado brasileiro com mais de 600 mil m\u00e9dicos e 40 mil novos entrantes anuais<\/em><br><\/p>\n\n\n\n<p><strong>S\u00c3O PAULO \u2013 20 de junho de 2026<\/strong> \u2013 Mais de 140 empresas l\u00edderes globais e regionais nos segmentos farmac\u00eautico, biotecnol\u00f3gico, de pesquisa cl\u00ednica e de dispositivos m\u00e9dicos escolheram a plataforma Salesforce Agentforce 360 Life Sciences para transformar a forma como interagem com pacientes e profissionais de sa\u00fade (HCPs). Desenvolvido sobre a base de quase tr\u00eas d\u00e9cadas de lideran\u00e7a da Salesforce em CRM e intelig\u00eancia artificial, o Agentforce Life Sciences unifica dados, modelos de IA e intelig\u00eancia preditiva para capacitar todas as fun\u00e7\u00f5es de neg\u00f3cios do setor.<\/p>\n\n\n\n<p>Grandes nomes como <strong>AstraZeneca, Pfizer, Novartis, Takeda, Abbvie, Chiesi, Merck Animal Health, Haleon, Pierre Fabre e Apsen Farmac\u00eautica <\/strong>fazem parte da lista de adotantes iniciais que utilizam a solu\u00e7\u00e3o para transformar suas opera\u00e7\u00f5es.<br><br><strong>O desafio da demanda m\u00e9dica e o cen\u00e1rio brasileiro<\/strong>\u00a0<br><br>Com mais de 600 mil m\u00e9dicos e 40 mil novos entrantes anuais,<em> o<\/em> desafio para as equipes comerciais e de assuntos m\u00e9dicos (MSLs) da ind\u00fastria da sa\u00fade \u00e9 engajar um p\u00fablico jovem, hiperconectado e saturado de informa\u00e7\u00f5es, ao mesmo tempo em que atende \u00e0s demandas complexas de m\u00e9dicos especialistas veteranos. A resposta da Salesforce est\u00e1 no engajamento omnicanal de precis\u00e3o: determinar com exatid\u00e3o qual HCP (profissional de sa\u00fade) deve ser impactado, qual conte\u00fado cient\u00edfico ou comercial \u00e9 estritamente relevante para a sua pr\u00e1tica e sua jornada, e qual canal (seja visita presencial, e-mail, WhatsApp, portal m\u00e9dico ou canais remotos) trar\u00e1 a melhor experi\u00eancia e taxa de resposta.\u00a0<br><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>O Agentforce Life Sciences representa o futuro no qual humanos e agentes de IA trabalham lado a lado para entregar os melhores resultados de sa\u00fade e resolver o grande enigma comercial do setor: a hiperpersonaliza\u00e7\u00e3o do contato m\u00e9dico.<\/p>\n<cite><strong><strong>Riskalla Laskani<\/strong><\/strong><\/cite><\/blockquote>\n<span class=\"citation-role\"><strong><strong>Diretor de Ind\u00fastria de Sa\u00fade e Ci\u00eancias da Vida para a Am\u00e9rica Latina da Salesforce<\/strong><\/strong><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova guia)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fagentforce-life-sciences-engajamento-omnichannel-hcps%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=Agentforce%20Life%20Sciences%20transforma%20engajamento%20omnicanal%20com%20HCPs%20e%20j%C3%A1%20otimiza%20opera%C3%A7%C3%B5es%20de%20mais%20de%20140%20organiza%C3%A7%C3%B5es%20farmac%C3%AAuticas%20globalmente\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Twitter (abre em uma nova guia)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=Agentforce%20Life%20Sciences%20transforma%20engajamento%20omnicanal%20com%20HCPs%20e%20j%C3%A1%20otimiza%20opera%C3%A7%C3%B5es%20de%20mais%20de%20140%20organiza%C3%A7%C3%B5es%20farmac%C3%AAuticas%20globalmente&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fagentforce-life-sciences-engajamento-omnichannel-hcps%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no Facebook (abre em uma guia)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fbr%2Fblog%2Fagentforce-life-sciences-engajamento-omnichannel-hcps%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Agentforce Life Sciences transforma engajamento omnicanal com HCPs e j\u00e1 otimiza opera\u00e7\u00f5es de mais de 140 organiza\u00e7\u00f5es farmac\u00eauticas globalmente\" https:\/\/www.salesforce.com\/br\/blog\/agentforce-life-sciences-engajamento-omnichannel-hcps\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<p>A solu\u00e7\u00e3o foi desenhada para atuar de ponta a ponta no ecossistema de ci\u00eancias da vida, estruturada em frentes altamente especializadas:<\/p>\n\n\n\n<p><strong>Gest\u00e3o de contas estrat\u00e9gicas (KAM) e mercado institucional:<\/strong> focada em negocia\u00e7\u00f5es B2B de alta complexidade, a plataforma empodera os Gerentes de Contas-Chave (KAMs) no atendimento ao mercado institucional (hospitais p\u00fablicos e privados, operadoras de sa\u00fade, secretarias de sa\u00fade e governo).\u00a0<\/p>\n\n\n\n<p><strong>Engajamento do cliente e intelig\u00eancia de campo (visita\u00e7\u00e3o m\u00e9dica):<\/strong> Desenvolvido especificamente para for\u00e7as de vendas e equipes cient\u00edficas (representantes de vendas e MSLs), o sistema resolve a complexidade omnicanal ao oferecer intelig\u00eancia em tempo real: planejamento de visitas otimizado por IA, resumos executivos de contas em formato de \u00e1udio (estilo podcast) e comandos de voz para atualiza\u00e7\u00e3o de relat\u00f3rios em campo.<\/p>\n\n\n\n<p><strong>Excel\u00eancia comercial no PDV:<\/strong> Para o varejo farmac\u00eautico, as equipes ganham ferramentas avan\u00e7adas de <em>Store Check<\/em> guiadas por IA para auditar a presen\u00e7a de produtos nas g\u00f4ndolas, verificar estoques e assegurar a correta execu\u00e7\u00e3o do trade marketing. Integrado a isso, o sistema agiliza a gest\u00e3o de pedidos, reduzindo o tempo de fechamento de vendas diretas e distribu\u00eddas.<\/p>\n\n\n\n<p><strong>Opera\u00e7\u00f5es cl\u00ednicas e suporte ao paciente:<\/strong> O ecossistema acelera a chegada de terapias ao mercado ao automatizar o recrutamento de participantes para ensaios cl\u00ednicos, al\u00e9m de garantir uma jornada assistencial cont\u00ednua ao paciente atrav\u00e9s da automa\u00e7\u00e3o da verifica\u00e7\u00e3o de benef\u00edcios de medicamentos de alto custo e suporte em Programas de Suporte ao Paciente (PSPs).<br><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As empresas n\u00e3o podem mais depender de sistemas desconectados e processos manuais para gerenciar a complexidade de um mercado com mais de 600 mil m\u00e9dicos. O Agentforce Life Sciences permite prever as necessidades do HCP, gerenciar grandes volumes de conte\u00fados e entregar valor real no canal da prefer\u00eancia dele, sempre em total conformidade com as regulamenta\u00e7\u00f5es.<\/p>\n<cite><strong>Riskalla Laskani<\/strong><\/cite><\/blockquote>\n<span class=\"citation-role\"><strong>Diretor de Ind\u00fastria de Sa\u00fade e Ci\u00eancias da Vida para a Am\u00e9rica Latina da Salesforce<\/strong><br><\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Compartilhar no LinkedIn (abre em uma nova 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\/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"Agentforce Life Sciences transforma engajamento omnicanal com HCPs e j\u00e1 otimiza opera\u00e7\u00f5es de mais de 140 organiza\u00e7\u00f5es farmac\u00eauticas globalmente\" https:\/\/www.salesforce.com\/br\/blog\/agentforce-life-sciences-engajamento-omnichannel-hcps\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" 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Atrav\u00e9s do projeto <em>OmniF1rst<\/em>, a companhia integrou as solu\u00e7\u00f5es Agentforce Life Sciences, Agentforce Marketing e Data 360 para unificar dados e direcionar decis\u00f5es de campo em tempo real.<br><\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>No Brasil, a Apsen Farmac\u00eautica, ind\u00fastria 100% nacional com 57 anos de hist\u00f3ria e uma das 20 maiores do pa\u00eds, escolheu a Salesforce para expandir a for\u00e7a de suas marcas junto a m\u00e9dicos, varejo e pacientes, superando os limites da presen\u00e7a f\u00edsica tradicional. 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A plataforma orquestra perfeitamente o poder de processamento e governan\u00e7a de dados da Inform\u00e1tica \u00e0 intelig\u00eancia geogr\u00e1fica do Salesforce Maps, otimizando de ponta a ponta as rotas de visitas e a cobertura de campo. Essa arquitetura unificada integra de forma transparente solu\u00e7\u00f5es l\u00edderes como Salesforce Data 360, MuleSoft, Agentforce Marketing, Tableau e Slack, al\u00e9m de revolucionar a gest\u00e3o comercial por meio do Spiff, garantindo o c\u00e1lculo preciso e motivacional de incentivos, comiss\u00f5es (<em>spiffs<\/em>) e metas para as equipes de alta performance.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sobre-a-salesforce\"><strong>Sobre a Salesforce<\/strong><\/h2>\n\n\n\n<p>A Salesforce ajuda organiza\u00e7\u00f5es de qualquer porte a se tornarem empresas ag\u00eanticas, integrando pessoas, agentes, aplicativos e dados em uma plataforma confi\u00e1vel e unificada para impulsionar crescimento e inova\u00e7\u00e3o sem precedentes. Visite: www.salesforce.com\/br para mais informa\u00e7\u00f5es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plataforma nativa de IA da Salesforce ajuda a ind\u00fastria a decifrar &#8220;qual HCP, qual conte\u00fado e qual canal&#8221; e responder aos desafios de demanda m\u00e9dica em um mercado brasileiro com mais de 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