{"id":24389,"date":"2026-09-03T19:18:04","date_gmt":"2026-09-03T19:18:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=24389"},"modified":"2026-09-03T19:21:58","modified_gmt":"2026-09-03T19:21:58","slug":"heart-of-service-summit-sao-paulo-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/br\/blog\/heart-of-service-summit-sao-paulo-2025\/","title":{"rendered":"Heart of Service Summit, S\u00e3o Paulo 2025: o primeiro cap\u00edtulo do &#8220;Atendimento com IA na pr\u00e1tica&#8221;\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/invite.salesforce.com\/heartofservicebrasil\/\">Inscreva-se no Heart of Service Summit 2026<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>Heart of Service Summit<\/strong> reuniu em S\u00e3o Paulo especialistas e executivos para discutir intelig\u00eancia artificial, vis\u00e3o estrat\u00e9gica e casos reais de atendimento ao cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reunimos em um \u00fanico palco l\u00edderes que decidem como suas empresas atendem milh\u00f5es de clientes todos os dias, e colocamos a intelig\u00eancia artificial (IA) no centro dessa conversa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a presen\u00e7a de mais de 200 executivos de atendimento e sucesso do cliente, o encontro proporcionou um networking de alto n\u00edvel e demonstrou como o <a href=\"https:\/\/www.salesforce.com\/agentforce\/\">Agentforce<\/a> j\u00e1 transforma a opera\u00e7\u00e3o e o futuro do suporte ao cliente.<\/p>\n\n\n\n<h2 id=\"h-um-marco-para-o-atendimento-na-america-latina\" class=\"wp-block-heading\"><strong>Um marco para o atendimento na Am\u00e9rica Latina<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Heart of Service Summit consolidou o Brasil como um dos p\u00f3los estrat\u00e9gicos para inova\u00e7\u00e3o em atendimento com intelig\u00eancia artificial na Am\u00e9rica Latina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A abertura foi conduzida por <a href=\"https:\/\/www.linkedin.com\/in\/rodrigobessa\/\">Rodrigo Bessa<\/a>, Country Leader da Salesforce Brasil, que definiu o tom do encontro: conectar tecnologia, estrat\u00e9gia e experi\u00eancias reais de clientes que j\u00e1 colocaram a IA em produ\u00e7\u00e3o no dia a dia do atendimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que debater tend\u00eancias futuras, o evento apresentou o que <strong>j\u00e1 est\u00e1 em pleno funcionamento <\/strong>em opera\u00e7\u00f5es de grande escala que utilizam o <a href=\"https:\/\/www.salesforce.com\/br\/service\/\">Agentforce Service<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6a99ec55c91c2&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99ec55c9c0e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99ec55c9c0e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"679\" width=\"1024\" data-id=\"24392\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Bessa-Heart-Service-Summit_optimized_250.webp?w=1024\" alt=\"\" class=\"wp-image-24392\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Bessa-Heart-Service-Summit_optimized_250.webp 1133w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Bessa-Heart-Service-Summit_optimized_250.webp?w=300&amp;h=199 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Bessa-Heart-Service-Summit_optimized_250.webp?w=768&amp;h=509 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Bessa-Heart-Service-Summit_optimized_250.webp?w=1024&amp;h=679 1024w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Bessa-Heart-Service-Summit_optimized_250.webp?w=150&amp;h=99 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99ec55ca2ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99ec55ca2ab\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"681\" width=\"1024\" data-id=\"24391\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Networking-Heart-Service-Summit_optimized_250.webp?w=1024\" alt=\"\" class=\"wp-image-24391\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Networking-Heart-Service-Summit_optimized_250.webp 1132w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Networking-Heart-Service-Summit_optimized_250.webp?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Networking-Heart-Service-Summit_optimized_250.webp?w=768&amp;h=511 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Networking-Heart-Service-Summit_optimized_250.webp?w=1024&amp;h=681 1024w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Networking-Heart-Service-Summit_optimized_250.webp?w=150&amp;h=100 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<h2 id=\"h-inovacao-de-produto-direto-de-quem-constroi\" class=\"wp-block-heading\">Inova\u00e7\u00e3o de produto, direto de quem constr\u00f3i<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O p\u00fablico tamb\u00e9m p\u00f4de acompanhar insights apresentados diretamente por executivos de produto da Salesforce Global, que compartilharam atualiza\u00e7\u00f5es e os pr\u00f3ximos passos do roadmap de Agentforce Service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa proximidade com quem constr\u00f3i o produto \u00e9 o que diferencia o Heart of Service Brasil de um evento gen\u00e9rico de tecnologia.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-casos-reais-resultados-reais\" class=\"wp-block-heading\">Casos reais, resultados reais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos momentos mais valiosos do evento foi ver <strong>como o Agentforce Service vem transformando a rela\u00e7\u00e3o com os clientes na pr\u00e1tica<\/strong>. Entre os palestrantes, destacam-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Celso Tonet, Claro:<\/strong> o Diretor de Experi\u00eancia do Cliente contou como a <a href=\"https:\/\/www.salesforce.com\/br\/artificial-intelligence\/\">intelig\u00eancia artificial<\/a> ajudou a colocar o cliente no centro da estrat\u00e9gia da operadora.<\/li>\n\n\n\n<li><strong>Sammarone do Carmo, Neoenergia:<\/strong> como Project Manager, trouxe a perspectiva de como <a href=\"https:\/\/www.salesforce.com\/br\/agentforce\/ai-agents\/\">agentes de IA<\/a> (AI agents) est\u00e3o sendo aplicados em uma opera\u00e7\u00e3o de grande escala.<\/li>\n\n\n\n<li><strong>Wagner Silva, Cielo:<\/strong> o Superintendente de Tecnologia e Produtos apresentou os ganhos operacionais de automatizar etapas do atendimento.<\/li>\n\n\n\n<li><strong>Tha\u00eds Junc\u00e1, Grupo Globo:<\/strong> a Head of IT for Sales B2B mostrou o impacto direto dos agentes de IA na convers\u00e3o de clientes.&nbsp;<\/li>\n\n\n\n<li><strong>Renato Murakami, Hapvida:<\/strong> o Head de Growth Performance e Digital Sales falou sobre o papel da IA em jornadas de atendimento mais fluidas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses casos ilustraram <strong>os resultados pr\u00e1ticos da IA no atendimento<\/strong>: ganhos substanciais de efici\u00eancia, jornadas integradas e melhores experi\u00eancias para o consumidor final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LEIA MAIS:<\/strong> <a href=\"https:\/\/www.salesforce.com\/br\/customer-stories\/globo\/\">Grupo Globo cresce 209% em vendas com Salesforce Marketing Cloud e Service Cloud<\/a><\/p>\n\n\n\n<h2 id=\"h-aprendizados-do-heart-of-service-summit\" class=\"wp-block-heading\">Aprendizados do Heart of Service Summit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As discuss\u00f5es do summit refletiram desafios comuns a diversas estruturas de atendimento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leads n\u00e3o recebem retorno a tempo:<\/strong> sem automa\u00e7\u00e3o, oportunidades de atendimento se perdem antes mesmo de come\u00e7ar.<\/li>\n\n\n\n<li><strong>Times pequenos carregam grandes opera\u00e7\u00f5es:<\/strong> cada pessoa da equipe precisa estar em todo lugar ao mesmo tempo.<\/li>\n\n\n\n<li><strong>A confian\u00e7a do cliente \u00e9 o ativo mais fr\u00e1gil:<\/strong> um atendimento ruim custa muito mais do que qualquer investimento em tecnologia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A principal conclus\u00e3o do Heart of Service Summit foi clara: agentes de IA estruturados n\u00e3o substituem a atua\u00e7\u00e3o humana, mas potencializam a capacidade do time.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99ec55cb19c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99ec55cb19c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"676\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Presentation-Heart-Service-Summit_optimized_250.webp?w=1024\" alt=\"\" class=\"wp-image-24390\" srcset=\"https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Presentation-Heart-Service-Summit_optimized_250.webp 1136w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Presentation-Heart-Service-Summit_optimized_250.webp?w=300&amp;h=198 300w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Presentation-Heart-Service-Summit_optimized_250.webp?w=768&amp;h=507 768w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Presentation-Heart-Service-Summit_optimized_250.webp?w=1024&amp;h=676 1024w, https:\/\/www.salesforce.com\/br\/blog\/wp-content\/uploads\/sites\/6\/2026\/08\/Presentation-Heart-Service-Summit_optimized_250.webp?w=150&amp;h=99 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 id=\"h-heart-of-service-summit-na-imprensa\" class=\"wp-block-heading\">Heart of Service Summit na Imprensa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O evento tamb\u00e9m ganhou destaque na imprensa especializada. Celso Tonet compartilhou em entrevista \u00e0 <a href=\"https:\/\/teletime.com.br\/10\/09\/2025\/claro-ia-atendimento-convergente\/\">Teletime<\/a> como as solu\u00e7\u00f5es da Salesforce evolu\u00edram a opera\u00e7\u00e3o de atendimento da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tha\u00eds Junc\u00e1, do Grupo Globo, tamb\u00e9m foi ouvida pela Teletime, e compartilhou o impacto real do uso de agentes de IA na convers\u00e3o de clientes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paralelamente, a \u00c9poca Neg\u00f3cios analisou o impacto dos agentes de IA com base nos dados do <a href=\"https:\/\/www.salesforce.com\/br\/resources\/articles\/state-of-service-inside-customer-service-trends\/?bc=OTH\">relat\u00f3rio State of Service<\/a> da Salesforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O estudo refor\u00e7a que a experi\u00eancia do cliente passou a ser tratada como prioridade estrat\u00e9gica pelos l\u00edderes do setor, consolidando a intelig\u00eancia artificial como um diferencial competitivo indispens\u00e1vel.<\/p>\n\n\n\n<h2 id=\"h-o-que-esperar-do-heart-of-summit-sao-paulo-em-2026\" class=\"wp-block-heading\">O que esperar do Heart of Summit S\u00e3o Paulo em 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diante do sucesso do primeiro encontro, a pr\u00f3xima edi\u00e7\u00e3o do Heart of Service Summit no Brasil j\u00e1 est\u00e1 confirmada para <strong>20 de outubro de 2026<\/strong>, em formato presencial e exclusivo em S\u00e3o Paulo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O evento continuar\u00e1 refor\u00e7ando o compromisso da Salesforce em integrar desenvolvimento de produto, planejamento estrat\u00e9gico e vis\u00e3o de mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As vagas s\u00e3o limitadas e quem desejar participar deve demonstrar interesse por <strong><a href=\"https:\/\/invite.salesforce.com\/heartofservicebrasil\" target=\"_blank\" rel=\"noreferrer noopener\">nesta p\u00e1gina.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"h-perguntas-frequentes-faqs\" class=\"wp-block-heading\"><strong>Perguntas Frequentes (FAQs)<\/strong><\/h2>\n\n\n<div class=\"accordion-v2 \">\n\t\n\n<h3 class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>O que \u00e9 o Heart of Service Summit S\u00e3o Paulo?<\/strong><\/h3>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">\u00c9 a edi\u00e7\u00e3o brasileira do Heart of Service Summit, um evento da Salesforce que re\u00fane l\u00edderes de atendimento ao cliente para discutir estrat\u00e9gia, produto e resultados reais com <a href=\"https:\/\/www.salesforce.com\/br\/artificial-intelligence\/\">intelig\u00eancia artificial<\/a>.<\/p>\n\n<\/div>\n\n\n\n<h3 class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>Quando foi a primeira edi\u00e7\u00e3o do Heart of Service Summit S\u00e3o Paulo, no Brasil?<\/strong><\/h3>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">A primeira edi\u00e7\u00e3o aconteceu em S\u00e3o Paulo em 2025 e reuniu mais de 200 l\u00edderes de atendimento ao cliente.<\/p>\n\n<\/div>\n\n\n\n<h3 class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>Quais empresas participaram do Heart of Service Summit S\u00e3o Paulo em 2025?<\/strong><\/h3>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Executivos da Claro, Neoenergia, Cielo, Grupo Globo e Hapvida subiram ao palco para compartilhar seus resultados com o Agentforce Service.<\/p>\n\n<\/div>\n\n\n\n<h3 class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>Quando ser\u00e1 a pr\u00f3xima edi\u00e7\u00e3o do Heart of Service Summit S\u00e3o Paulo?<\/strong><\/h3>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">A segunda edi\u00e7\u00e3o est\u00e1 confirmada para 20 de outubro de 2026, com vagas exclusivas, e limitadas, para executivos de atendimento e relacionamento com clientes.<\/p>\n\n<\/div>\n\n\n\n<h3 class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>Como participar do Heart of Summit 2026 em S\u00e3o Paulo?<\/strong><\/h3>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Preencha o formul\u00e1rio de interesse dispon\u00edvel na <a href=\"https:\/\/www.salesforce.com\/br\/events\/heart-of-service-sp\/\">p\u00e1gina do evento<\/a> e aguarde confirma\u00e7\u00e3o por email.&nbsp;<\/p>\n\n<\/div>\n\n\n\n<h3 class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>Como o Agentforce Service ajuda equipes de atendimento?<\/strong><\/h3>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">O Agentforce automatiza tarefas de atendimento, como resolver casos e responder clientes, enquanto mant\u00e9m o hist\u00f3rico e o contexto de cada cliente. Isso libera as equipes para focar em intera\u00e7\u00f5es que realmente precisam de um humano. Saiba mais sobre o <a href=\"https:\/\/www.salesforce.com\/br\/service\/\">Agentforce for Service<\/a>.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion-v2 -->\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Re-humanizando o RH na era ag\u00eantica<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Descubra como l\u00edderes da Am\u00e9rica Latina est\u00e3o usando a intelig\u00eancia artificial para sair do operacional e voltar a focar no que mais importa: as pessoas.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/br\/service\/resources\/hr-service\/\">Baixe o guia<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img 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2026.<\/p>\n","protected":false},"author":788,"featured_media":24395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6a908c6820fba5bf3b2dcd31","post_meta_title":"","ai_synopsis":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"sf_topic":[861],"sf_content_type":[],"blog":[],"coauthors":[1311],"class_list":["post-24389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-service"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heart of Service Summit, S\u00e3o Paulo 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