{"id":360,"date":"2026-06-12T14:21:17","date_gmt":"2026-06-12T17:21:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=360"},"modified":"2026-06-12T14:21:18","modified_gmt":"2026-06-12T17:21:18","slug":"salesforce-fifa-agentforce-360-copa-do-mundo-2026-2027","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/br\/news\/press-releases\/2026\/06\/12\/salesforce-fifa-agentforce-360-copa-do-mundo-2026-2027\/","title":{"rendered":"Salesforce anuncia parceria com para transformar experi\u00eancia de torcedores e opera\u00e7\u00e3o da Copa do Mundo de 2026 da FIFA\u2122 e da Copa do Mundo Feminina de 2027 da FIFA\u2122"},"content":{"rendered":"\n<p><em>Agentforce 360 impulsiona opera\u00e7\u00f5es das equipes, colabora\u00e7\u00e3o com cidades-sede e engajamento de torcedores com uso de IA<\/em>.<\/p>\n\n\n\n<p><strong>S\u00c3O PAULO, BRASIL \u2014junho de 2026 \u2014<\/strong> A Salesforce, l\u00edder em CRM ag\u00eantico, anuncia parceria como apoiadora oficial da Copa do Mundo da FIFA 2026\u2122, na Am\u00e9rica do Norte, e da Copa do Mundo Feminina da FIFA 2027\u2122, que ter\u00e1 o Brasil como pa\u00eds-sede. A parceria une os eventos esportivos mais assistidos do planeta ao Agentforce 360, o portf\u00f3lio completo de solu\u00e7\u00f5es de Intelig\u00eancia Artificial da Salesforce que impulsiona a &#8220;Empresa Ag\u00eantica&#8221;. A tecnologia \u00e9 constru\u00edda no Slack, o sistema operacional de trabalho no qual a IA \u00e9 integrada diretamente ao fluxo de atividades das equipes.<\/p>\n\n\n\n<p>A alian\u00e7a reflete a vis\u00e3o compartilhada de que o futuro dos grandes eventos globais depende de opera\u00e7\u00f5es inteligentes e conectadas, um verdadeiro modelo de Empresa Ag\u00eantica. Isso se tornar\u00e1 realidade ao unir agentes de IA, aplicativos conectados, dados confi\u00e1veis e pessoas no Slack. O objetivo \u00e9 reimaginar a experi\u00eancia n\u00e3o apenas para a organiza\u00e7\u00e3o de torneios como esse, mas tamb\u00e9m para os milh\u00f5es de torcedores, parceiros e comunidades locais envolvidos com eles.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-a-salesforce-impulsionara-os-eventos\"><strong>Como a Salesforce impulsionar\u00e1 os eventos<\/strong><\/h2>\n\n\n\n<p id=\"h-como-a-salesforce-impulsionara-os-eventos\">A Copa do Mundo da FIFA 26\u2122 utilizar\u00e1 o Slack para coordenar a gest\u00e3o da for\u00e7a de trabalho nas 16 cidades-sede no M\u00e9xico, Canad\u00e1 e Estados Unidos. O Slack funcionar\u00e1 como a plataforma operacional em tempo real para equipes, aplicativos e fluxos de trabalho baseados em IA.<\/p>\n\n\n\n<p id=\"h-como-a-salesforce-impulsionara-os-eventos\">J\u00e1 para a Copa do Mundo Feminina da FIFA 2027\u2122, tanto o Slack quanto a plataforma Agentforce 360 impulsionar\u00e3o o engajamento dos torcedores nas plataformas digitais da FIFA, oferecendo experi\u00eancias interativas ininterruptamente. Agentes aut\u00f4nomos de IA processar\u00e3o dados do torneio para fornecer suporte de alto n\u00edvel, empoderando os torcedores com intera\u00e7\u00f5es personalizadas e multicanais (omnichannel).<\/p>\n\n\n\n<p id=\"h-como-a-salesforce-impulsionara-os-eventos\">Ambos os torneios utilizar\u00e3o o ecossistema Salesforce para gerenciar o relacionamento e a comunica\u00e7\u00e3o com as cidades-sede, fornecedores e parceiros. A integra\u00e7\u00e3o entre o Agentforce 360 e o Slack permitir\u00e1 automatizar intera\u00e7\u00f5es, impulsionar o crescimento de receita e maximizar a efici\u00eancia operacional.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">A Copa do Mundo da FIFA \u00e9 o momento em que o mundo todo para para assistir. Realizar um evento desse porte \u00e9 um dos desafios mais complexos do esporte global. Estamos honrados em nos associar \u00e0 Copa do Mundo da FIFA 2026 e \u00e0 Copa do Mundo Feminina da FIFA 2027 para levar o poder da Empresa Aut\u00f4noma a esses dois torneios hist\u00f3ricos. Juntos, mostraremos o que \u00e9 poss\u00edvel quando o esporte mais amado do mundo se une ao CRM de IA n\u00famero um do mercado, conectando torcedores, parceiros e cidades-sede como nunca.&#8221;<\/p>\n<cite><strong>Patrick Stokes, Presidente e CMO na Salesforce<\/strong>.<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">Os maiores torneios exigem os melhores parceiros ao nosso lado&#8221;, diz <strong>Romy Gai, Diretor de Neg\u00f3cios da FIFA<\/strong>. &#8220;A tecnologia e a experi\u00eancia da Salesforce ajudar\u00e3o a viabilizar duas competi\u00e7\u00f5es hist\u00f3ricas, conectando sele\u00e7\u00f5es, cidades-sede, volunt\u00e1rios, parceiros e torcedores por meio de solu\u00e7\u00f5es digitais inovadoras. Estamos muito felizes em receber a Salesforce como apoiadora oficial da Copa do Mundo da FIFA 2026 e da Copa do Mundo Feminina da FIFA 2027.&#8221;<\/p>\n\n\n\n<p id=\"h-sobre-a-salesforce\"><br><\/p>\n<cite><strong>Romy Gai, Diretor de Neg\u00f3cios da FIFA<\/strong>.<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Agentforce 360 impulsiona opera\u00e7\u00f5es das equipes, colabora\u00e7\u00e3o com cidades-sede e engajamento de torcedores com uso de IA. 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