Officially launched in 2003, LinkedIn is known as the professional social network. In its 14 years online, the site has added a number of features for both career-minded individuals and businesses, including messaging, groups, company pages, and job postings. One tool, acquired in 2013, is Pulse, a newsreader that has become a priority for companies as they market their businesses on LinkedIn.

Pulse is a news feed that publishes hand-selected content written and generated by LinkedIn users. Since sharing articles on your profile helps you gain exposure, you must use your marketing platform to listen, analyze, publish, and engage the right content at the right time; this will give you a higher probability of being featured.

When you post new content on LinkedIn, your goal is to have it featured on Pulse, which will drive profile views and professional networking opportunities. If your content is selected and published, your LinkedIn profile must be optimized with a professional headshot or logo, banner image, and completed individual or company profile in order to capitalize on the exposure. Use the tips in the infographic below to become a LinkedIn marketing powerhouse and capitalize on the site’s tools and features.

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