Artificial intelligence, or AI, is technology that learns, reasons, and self-corrects, and it’s being used by businesses to improve the customer journey. Automation, machine learning, machine vision, and natural language processing are the primary pillars of AI that companies can lean on to make their relationships with customers more personal.
Consumers are optimistic about AI, and over half believe it will have a positive impact on their personal lives. Many are still learning what it is, but companies are already using it to help them. It’s used to detect and deter security intrusions in IT; to anticipate future customer purchases and improve recommendations and offers; to make financial trading easier; and to automate call distribution in customer service departments. In fact, automation is one of the biggest benefits of AI, as it frees employees’ time to do more important, customer-centric tasks.
One example of using AI to help a business reach its customers is a Harley Davidson dealership in New York. With the power of AI, the dealership’s marketing campaigns increased sales and the number of leads. Learn more in the infographic below.